Positioning for Differentiation

Individual and UCAS, Importance of Branding

The Value of Differentiation

• Increases listings

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Positioning Your Office to Win Every Deal

Make Sure Your Listing Presentation Communicates That:

• Your Local Office Key Information and Competitive Advantage• You are the Largest Auction Network, not Just a Single Office• National Network of Experts, Leverage Them• #1 Website• Property Specific Stats: #1 Land Seller, #1 Horse, #1 Timber

• 700 Offices, 4,000 Local Agents• Approximately $3B in Sales, Over 40,000 Listings• Professional Presentations

– National Clients– Intranet Examples

Positioning Your Office to Win Every Deal

Make Sure Your Listing Presentation Includes:• Your Local Marketing Plan

• Exclusive United Country Tools

• National Advertising of Listing

• National Catalogs

• Confidential Buyer Database

• Special Confidentials Specifically for the Property Being Considered

• Automated Postcards

• Peak Performance Marketing Systems

• Website Statistics– Vs Other Competitors (Compete.com)

Positioning Your Office to Win Every Deal

Make Sure Your Listing Presentation Includes:• Special On-line Bidding Prices

• Discounted Volume Based Media

• Home Warranty

• Mortgage and Finance

• 1031 Services

• Case Studies

Group Exercise

• Write Local Office Points on Differentiation

• Write United Country Points of Differentiation

• Prioritize the Top 10