Positioning Error of Various Brands

Under Positioning

M&M Chocolate:Positioning: “Melts in your mouth, not in hands”Error: Under Positioning Kotak Mahindra Bank:Positioning: “Think Investment, Think Kotak”Error: Under Positioning Hippo:Positioning:”Delicious Baked Munchies”Error: Under Positioning Qatar Airline:Positioning: “Taking Your Places”Error: Under Positioning

Over Positioning

Khitan Fan:Positioning: “The Name is Enough”Error: Over Positioning Aqua Guard: Positioning: “As Safe As Boiled Water”Error: Over Positioning Wagon R:Positioning: “For the Smarter Race”Error: Over Positioning

Confused Positioning

Bournvita:Positioning: “Do You Have Bournvita Confidence?”Error: Confused Positioning IBM:Positioning: “The Battle For Your Mind”Error: Confused Positioning ING Vyasya Bank:Positioning: “Creating Life”Error: Confused Positioning

Implausible Positioning

LEE:Positioning: “The Jeans that Built America”Error: Implausible Positioning Go Air:Positioning: “ Experience the Difference”Error: Implausible Positioning BSNL:Positioning: “Connecting India”Error: Implausible Positioning Idea:Positioning: “An Idea Can Change Your Life”Error: Implausible Positioning