posiboningthebusiness* valueofsplunkacross …€¦ · innovatebusiness services*faster 3...

Copyright © 2014 Splunk Inc.

Doug May Director, Global Business Value ConsulBng Splunk>

PosiBoning the Business Value of Splunk Across Your OrganizaBon

Disclaimer

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During the course of this presentaBon, we may make forward looking statements regarding future events or the expected performance of the company. We cauBon you that such statements reflect our current expectaBons and

esBmates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-‐looking statements,

please review our filings with the SEC. The forward-‐looking statements made in the this presentaBon are being made as of the Bme and date of its live presentaBon. If reviewed aWer its live presentaBon, this presentaBon may not contain current or accurate informaBon. We do not assume any obligaBon to update any forward looking statements we may make. In addiBon, any informaBon about our roadmap outlines our general product direcBon and is subject to change at any Bme without noBce. It is for informaBonal purposes only and shall not, be incorporated into any contract or other commitment. Splunk undertakes no obligaBon either to develop the features or funcBonality described or to

include any such feature or funcBonality in a future release.

Session Agenda

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Why PosiBon Value?

Common Challenges

Best PracBces

Real Examples

5 Summary / Q&A

Business Value Consul5ng at Splunk

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! Our Mission: –  Help Splunk customers, prospects, and partners document the

projected and already realized business value of making machine data accessible, usable, and valuable for everyone.

! Common Deliverables: –  CFO-‐ready business cases –  Value RealizaBon studies –  Tools & Best PracBces

ê Making it easier to document Splunk’s value

Why Posi5on Value?

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Your process requires it

Create and maintain visibility

Replicate success across the org

Accelerate enterprise adop:on

Maximize business results

Splunk is a Hidden Gem

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Way cool, dude.

What business value do I get?

I’m invincible!

Top 3 Challenges to Documen5ng Value

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Lack of Splunk and Industry Benchmarks

x

Lack of Tools to Make Value

Measurement Easy

x

Data Tools

Not Enough Time to Assess Your Value

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Time

Best Prac5ces for Posi5oning Value

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Align Value with Key Business Objec5ves

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Measure and Track Your Success

Take Incremental Steps with a Big Picture Plan

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Quan5fy All Value

Opportuni5es

An Alignment Example

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•  asdas

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Align with Key Business Objec5ves Financial

Strength

Technology Leadership

Company Objec5ve: Sustained, long-‐term growth

through technology leadership and financial strength.

Resource Efficiencies

Process Efficiencies

Splunk delivers strategic value through enhanced visibility for capacity opBmizaBon and through greater engineer produc5vity geing products to market faster

“A 1% gain in Engineering efficiency would be huge to the business.”

Your Company

Your Company

An Enterprise Strategy

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Bme

STABILIZE IT OPERATIONS

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SECURE BUSINESS DATA

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INNOVATE BUSINESS SERVICES FASTER

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OPTIMIZE BUSINESS PROCESSES

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“Self-‐fund” your strategy

Take Incremental Steps with a Big Picture Plan

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› Optimized performance and reliability › More efficient processes ›  Improved capacity planning ›  Fewer tools

›  Faster event detection and investigation ›  Reduced fraud and IP theft ›  Less risk of data breach ›  Continuous compliance

›  Fewer developer disruptions ›  Continuous development / innovation ›  Faster time to market

›  Contextual business intelligence ›  Drive more revenue ›  Drive process efficiencies

Quan5fy All Value Opportuni5es

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!   Financial Analysis –  40+ Value Calculators –  Self-‐Guided or Remote

Analysis –  Best pracBce TCO Models

!   Strategic Services –  Value Assessments –  Enterprise AdopBon

Strategies –  Tools OpBmizaBon

Workshop

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Quan5fy All Value

Opportuni5es


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•  Leverage Splunk tools –  Document projected value and validate realized value

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Stabilize IT Opera5ons

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Bme


STABILIZE IT OPERATIONS 1

SECURE BUSINESS DATA 2


INNOVATE BUSINESS SERVICES FASTER 3


OPTIMIZE BUSINESS PROCESSES 4


Real Examples

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Global mobile communica5ons provider •  Operates in more than 30 countries •  360 million customers world wide •  1st mobile phone call on 1 Jan. 1985

Improved incident resoluBon Bme by 67%

Reduced escalaBons by 90%


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Home improvement retail stores •  2,263 stores in USA, Canada, Mexico •  Yearly sales of $78.8 billion US •  Uses over 1,200 business applicaBons •  Manual invesBgaBon of incidents •  Limited operaBonal visibility •  Required ad-‐hoc scripts

Reduced the number of high priority incidents by 43% Improved reporBng for CIO and ExecuBves across 1,200 apps

Real Examples

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Leading des5na5on for online car shoppers •  Launched in June 1998 •  Visited by more than 11 million car

shoppers each month

Instantly avoided $200K in new server purchases with detailed capacity analysis by Splunk

Cars.com was launching a large, naBonal adverBsing campaign Before Splunk it was common to just buy more infrastructure to handle the anBcipated increase in load


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Secure Business Data

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Bme









Real Examples

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SECURE BUSINESS DATA

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Global Engineering Firm •  Had previously been compromised •  Created a SOC with Splunk •  Implemented the “Kill Chain” method with

Splunk

Top 5 Global Mutual Fund Company •  Used Splunk for tradiBonal IT OperaBons and

ApplicaBon Management •  Corporate invesBgaBons used the same data to

do fraud detecBon ($0 in license)

Reduced escalaBons by 99%

Detected and stopped more than $10M in the first 10 months

Detected and stopped 246 APT’s in first 8 months

Innovate Business Services Faster

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Bme









Real Examples

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INNOVATE BUSINESS SERVICES FASTER

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Global Media Company, Division of Comcast •  $28B US in revenues •  Using Splunk in pre-‐producBon to idenBfy

errors before release •  Less effort required per release •  Improved release success

Global Leader in Pizza Delivery •  Operates 10,988 stores in 70+ countries •  Largest markets include U.S., India,

Australia, South Korea, Japan •  2013 global retail sales: $8 billion US

Went from being able to do 1 release/day to doing up to 8 releases/day

Visibility to online ordering, trends, coupon usage to vastly improving the effecBveness of markeBng campaigns

Op5mize Business Processes

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Bme









Real Examples

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Global Chip Manufacturer •  Use of Splunk originated in security and tradiBonal

IT OperaBons •  Applied Splunk to bring products to market faster •  Improved hardware engineer “jobs” success

Health Insurance Company •  Applied Splunk to their electronic claims

processing •  14% of claims were failing on the “first pass” •  Failure required manual review and resubmission

Improved “first pass” claim success by 4% saving over $14M/year

Saving over 100K hours of engineer Bme/year and driving $25-‐75M/year in addiBonal revenue

“We can search syslog and we could never do that before.”

BECOMES…

“We’re saving 27,000 hours/year operationally, have reduced downtime by more than 50%, and our fraud team

has stopped $10M+ with Splunk. It’s invaluable.”

The Impact of Documen5ng Value

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with Splunk Value Assets, you’ll be able to:

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Gather the right metrics to compute value

Leverage Splunk benchmarks to jusBfy value ü

Quan5fy value with ease using best pracBce tools Align key objecBves with an enterprise data strategy

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Save Bme and effort while delivering realisBc calculaBons

Priori5ze your adopBon of Splunk based on value ü

Come See Us in the RAC! !   Having trouble convincing your boss, team, execuBves or others about the need for Splunk?

!   Are they resisBng the idea of Splunk even though you know they need it?

!   Want to get the auenBon of key individuals in your organizaBon?

!   Visit our adop5on engineers and gain access to our techniques

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THANK YOU

Doug May [email protected]

posiboning*the*business* value*of*splunk*across* …€¦ · innovate*business* services*faster 3...

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posiboningthebusiness* valueofsplunkacross …€¦ · innovatebusiness services*faster 3...