posb has served singaporeans from all walks of life since ......savings campaign cultivating values...
TRANSCRIPT
2
POSB has served Singaporeans from all walks of life since its founding in 1877.
They include the young, families, seniors and the community at large.
Iconic
National School
Savings Campaign cultivating values of savings and thrift among the youth
1969 2015 2017
POSB takes pride in serving generations from all walks of life.
Parents’ pain points when handling cash
Can’t find change,
forgot to give child
allowance
Unsure if child is
eating or spending
it in the bookshop
Make visits to the bank
to deposit kid’s coin
bank savings
Kid don’t save or
don’t know what
they’re saving for
47 schools
21K students
✓ Fitness Tracker
✓ Heart Rate Tracker
✓ ‘Stay Active’ Alerts
✓ Reminders
RYAN
Note: ePOSBkids A/C required
✓ Heart Rate Tracker
✓ ‘Stay Active’ Alerts
✓ Reminders
