Nov. 9, 2013 Here’s W Because Your Customers Are Mobile!

WHY DOES YOUR LOCAL

BUSINESS NEED AMOBILE

OPTIMIZEDWEBSITE?

How Do Customers See Your Site

ARE YOU A BEFORE OR AN AFTER?

The Mobile Revolution is NOW

More then a third of U.S. Adults own a smart phone.

95% of smartphone owners search locally

Customer attention span is only 7 sec. long

MOBILE WEB

34%of Americans access

the web on their mobile device.

TRIPLEDIGITGROWTH

rate in usage.

(eMarketer)

(Quantcast)

Engagement is on the Rise

Mobile Coupons are Booming

MOBILE COUPONS

Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America.

(Yankee Group)

Mobile Offers & Loyalty are a MUST

Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform

Create a campaign, broadcast it, and experience an immediate increase in traffic!

Mobile coupons are a great way to:

• Have immediate impact on your brand

• Eliminate printing and mailing costs

• Track redemption rates

• Minimize investment in your POS set-upSample

37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERS

checked their mobile in the last

five minutes.

checked their mobile in the last fifteen minutes.

checked their mobile in the last thirty minutes.

Source: InsightExpress

Mobile is Immediate

AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY

• Mobile Web• Mobile

Advertising• SMS Contesting

• Mobile Web• Mobile Coupon and Updates opt-in

• Mobile Web • Mobile Updates• Mobile Apps

• Mobile Web• SMS Coupon or

Incentives• Mobile Apps• mCommerce

• Mobile Web• SMS updates• Coupons (Web & SMS)• Mobile Apps• Polling and Voting

You get valuable data at each step along the path enabling ROI reporting and optimization feedback

Mobile Shoppers Are Buyers

The Mobile Purchase Process turns eyeballs into immediate buyers

DR CAMPAIGNTailor Mobile Marketing for

Lead Generation

SMS response from offline media (print, TV,

etc.)

SMS Contesting

CONVERSIONS AWARENESS

BRAND CAMPAIGNTailor Mobile Marketing for

Campaign Recall

TOOLS/TACTICS DATA AVAILABLE

SMS: Phone #, carrier, referring source

Mobile Web: Location, device type. Must ask for

personally identifiable info.

Mobile Web advertising

In-app advertising

Sponsored apps

TOOLS/TACTICS DATA AVAILABLE

Mobile Web: Impressions, clicks,

referring sources

In-app: Impressions, engagement, clicks.

The Big Picture

Customer Acquisition

Allows companies to engage users and capture information on location

Drive traffic through QR codes, SMS links, email, Facebook and Twitter

Provides an instant and secure contact capture form to acquire new customers anytime, anywhere

mCommerce – Mobile Sales On-the-Go

Gives your customer the ability to purchase instantly and order in advance, a must have for restaurants!

Combines:

1. ease of purchase

2. location-awareness

3. ready access to information

Mobile commerce will surpass eCommerce

A must have for ticket-based events and retail

Accessible via social media, SMS and QR codes

Use these tools to drive customers to your local business while increasing order size and loyalty.

QR Codes

A QR code is only as good as it’s landing page…

SMART QR Codes:

• Point to mobile optimized landing pages

• Grab attention

• Help spread mobile coupons

• Build lists of mobile phone users

• Run better marketing metrics

• Easily share mobile media (photos/videos)

• Achieve marketing objectives!

Text Message (SMS) Marketing

Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.

Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.

Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.

Mobile Voting: Create all types of fun and engaging SMS votes/polls.

SMS-backed mobile loyalty programs tie in with email and direct-mail programs

Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.

In retail, SMS is becoming the best tool for CRM and loyalty efforts.

Use SMS for: store alerts news updates coupons reminders

SMS for Direct Response

Near Field Communications (NFC)

Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity

Active vs. PASSIVE – NFC will be driven by marketing, not payments

NFC stickers, SmartPosters

Over 30 features

Mobile Must Haves

Contact Information

Data Collection

Product Database

Social Networking

Content Download

Mobile Commerce

Geolocation

Contest Entry

Mobile Website Optimization

Our mobile sites live in harmony with existing websites

We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand.

Don’t have a website? No problem, we can create one for you!

Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version

Platform Benefits

Turnkey: easy, quick and inexpensive way to go mobile

Proven: our platform powers over 50,000 mobile websites

Scalable: always up-to-date, redundant, flexible and secure

Integrated: powerful CMS integrates with any existing website

Our platform is

Compatible with more than 98% of mobile traffic!

POS Advice Your Mobile Expert

POS Advice is a full-service mobile expert specializing in innovative and engaging mobile communication programs, promotions and campaigns

Mobile Web Apps

QR Codes

Mobile Location Analytics

Text Message Marketing

Social Media Management

Mobile SEO & Mobile Advertising

Mobile is NOW

Contact us for yourMobile Optimized Website!

Bob Frazier (561) 951-7760Bob@POS-Advice.com

www.POS-Advice.com/Mobile/