portfolio update june 2013

10
from creative to strategic When you are full of ideas, you will form a strategy. Ho Chi Minh city, June 2013 NGUYEN TRAN TRONG THUYET

Upload: nguyen-tran-thuyet

Post on 18-May-2015

87 views

Category:

Business


7 download

TRANSCRIPT

Page 1: Portfolio update june 2013

from creative to

strategic

When you are full of ideas, you will form a strategy.

Ho Chi Minh city, June 2013

NGUYEN TRAN TRONG THUYET

Page 2: Portfolio update june 2013

SV 2012

Creative me:Copywriter for Riddle> Tagline for the image “IO”: Gái một con trông mòn con mắt – Tê giác một sừng, dòm mỏi mắt cũng không còn lấy một con> Mỗi trận chiến qua đi, một gam màu biến mất (A war faded with the color of life)> Composing lyrics for parody songs> Ideas for performances

Strategic me:Teamwork of 16 people produced 8 performances in 3 rounds. We are in charge of ideas, script, stage director, props… This required a strategy and timeline of execution.

Result: REGIONAL SEMI-FINAL

http://me.zing.vn/apps/sv2012

Page 3: Portfolio update june 2013

FTU2 FILMS

Creative me:Original idea for the short film “See you in the morning” (Hẹn sớm mai)Storyboard, Behind the scene and Graphic for the short film “If one day” (Nếu một ngày)

Strategic me:Production crew for the short film “See you in the morning” (Hẹn sớm mai)Set designer for the short film “If one day” (Nếu một ngày)

Result:> See you in the morning: 48 Hour Film Project – Best Music Nominated, Best Director Nominated> If one day: 15k views, mentioned on the media as a successful short film

http://www.youtube.com/user/FTU2Film

Page 4: Portfolio update june 2013

FTU BROADCAST AND COMMUNICATION CLUB (FTUZONE)

Creative me:Copywriter for Advertising clip for freshmenSocial media content generatorArt director

Strategic me:Vice President – Head of Communication DepartmentMedia plan, IMC Human resource management of 60 peopleMedia sponsor for universities campaignsWebmasterResult:> Biggest hit among advertising clips> 5000 fans on fanpages> The top club in creativity among university clubs

http://www.ftuzone.com

Page 5: Portfolio update june 2013

MYSTERY OF WORD 2012Creative me:Copywriter: the name Mystery of Word (MOW)Copywriter: Slogan “Words are not enough” (Nói thôi chưa đủ)Art directorOriginal ideas for ambient advertising

Strategic me:Deputy Head of Communication DepartmentMedia plan and Social Network StrategyStage Director of Gala Finale

Result:> 250 Registrations from 10 universities> 450 Gala Finale tickets sold out in 2 days> Great media coverage

http://www.ftuzone.com/MOW

Page 6: Portfolio update june 2013

DUO 2013 (KẾT NỐI ĐÔI)Creative me:Copywriter: Slogan “Together we fire”Copywriter: Name of the rounds “Cảm ứng đôi” (Duo-spired), “Sáng tạo đôi” (Duo-eative), “Trải nghiệm đôi” (Duo-xperience) and the Gala Finale “Tỏa sáng đôi” (Duo-ginte)Original ideas for ambient advertising and social media.

Strategic me:Head of Communication DepartmentIntegrated Communication Marketing PlanMedia plan and Social Network Strategy

Result:> Great feedback on Social media> 1500 Registrations from 13 universities> 600 Gala tickets sold out> New model of social media in the university

http://www.theduogame.com

Page 7: Portfolio update june 2013

YOUNG LIONS COMPETITIONCreative me:Copywriter

http://www.theduogame.com

Page 8: Portfolio update june 2013

Tagline: Longer note inspires much morePost-it Notes

Tagline: Close-up blurs. Read the full story – New York Times

Tagline: That the boy has no ear does not get much notice as the bad teeth’s color - PS

Page 9: Portfolio update june 2013

NGOC NAM PHUONG COMMUNICATIONSCreative me:Copywriter for press releasesCopywriter for the company profile

http://www.ngocnamphuong.vn

Strategic me:Media plan for clients: L’OVITE, Shiny.

Page 10: Portfolio update june 2013

Nguyen Tran Trong Thuyet (Mr.)

Email: [email protected]

Phone: +84 168 960 4424

Facebook: http://www.facebook.com/thuyetblack

thank you