portfolio test
DESCRIPTION
A test uploadTRANSCRIPT
F r e d e r i c k C o u n s e l lC r e a t i v e P o r t f o l i o
NHS COLLABORATION
........................................................................
I n t h e r e c e s s i o n b u s i n e s s a r e increasingly looking for additional ways to generate revenue.
In 2010 I joined the NHS at Derriford h o s p i t a l t o t r y a n d h e l p t h e mechanical engineering department generate addit ional income by marketing their services.
The material I prepared is part of a m u c h w i d e r s o c i a l m a r k e t i n g campaign.
Following on from this placement, I h a v e a l s o c o m p l e t e d w e b s i t e concept designs for the NHS
Exposure:
•Part of the NHS Plymouths trust marketing campaign, featured on the NHS YouTube channel.
Links:
•www.FrederickCounsell.com/Work/nhs-collaboration-placement/
NHS Label Designs - Currently in use at the NHS Trust, 2010
RED BULL: SuperSlob
........................................................................
Working in teams we responded to real life briefs, in order to create anamatics to be exhibatited at the Winchester School of Art MA Interim festival.
The ‘Supers lob’ concept was developed as key protagonist in order to convay the message which Red Bull comunicate.
Using focus groups, we also gained valuable feedback on our work.
Exposure:
•Exhibited at Winchester School of Art M A I n t e r i m S h o w , U n i v e r s i t y o f Southampton
Links:
•www.freddycounsell.tumblr.com
Winchester School of ArtMA Interim Show Poster, 2012
Commissioned ‘Shapes’ Promotional Work,2011
RELATIVITY
........................................................................
A Project I produced for my third year of University. We were provided with an open brie to develop and work on a project of our own choice.
Choosing to work with film, I decided to create a conceptual film exploring the relationship between the classical elements of water and fire and their connection with time.
Throughout this module I was able to learn a lot about the creative process, from initial research to realisation.
Exposure:
•Exhibited at University of Plymouth Media Arts Exhibition 2011
•Shown on BBC big screen - Plymouth City Centre throughout 2011/12
Links:
•www.FrederickCounsell.com/workrelativity-uni-module/
14
As my project developed, I began to get more interested in the concept of time. This had always been one of the main themes of my work, my original idea of a ‘tracking shot’ style piece centered very much on the development of a situation and my stop-motion was also heavily linked with time. Therefor i decided to use ‘time’ as the main theme of my work, but try to look at it from a different perspective. In order to this, decided to look at time from another perspective.
In particular, I found slow motion work fascinating. I really like the way that when we view an event slowed down we notice all the intricate details which our eyes miss. I began to look into material which explore this idea.
Tme Warp - (Discovery Channel, March 18, 2008 – October 28, 2009, http://dsc.discovery.com/tv/time-warp/time-warp.html)
Time warp is a Discovery Channel's series in which MIT scientist and teacher Jeff Lieberman -- along with digital-imaging expert Matt Kearney -- uses new technologies to bring truly never-before-seen wonders into a form that your body can actually process. Using the latest in high-speed photography, the Time Warp team takes some natural events )a cat licking its paw, a champagne bottle being opened( — and some not-so-natural )a water balloon to the face, a raw piece of chicken exploding( — and turns them into a thing of both beauty and learning.
This series really uses slow motion effectively. Although it looks more at the process as a scientific experiment rather than art, it still creates some quite remarkable visuals. Watching some episodes from this series gave me a lot of ideas about what to film in order to maximise the aesthetics when they are slowed down. However, the major difference between this and my project is that this series uses 1000FPS cameras in order to capture all the tiny details which make the events remarkable.
Google Chrome Speed Tests - (Google, May 3, 2010, http://www.youtube.com/watch?v=nCgQDjiotG0)
‘Speed Tests’ is an advert produced by Google to promote their ‘Chrome’ internet browser. It puts the browser in various competitions against fast moving objects and then shows the results in slow motion. The events happen to quickly for the naked eye to see, but when slowed down we a see a more spectacular result.
Research|Slow-motion
Many high speed videos, such as these examples, are filmed on cameras which film incredibly high frame rates. The ‘Pahntom V60 )above( is an example of a super high frame rate camera, shooting up to 1500fps.
The v640’s high-resolution timing system yields a timing resolution of better than 20 nanoseconds. Frame rate, frame synchronization and exposure accuracy are all improved over previous generations of high-speed cameras. And, an external frame synchronization signal is available via a dedicated BNC for easier cabling and increased signal integrity. A GenLock input is available for synchronizing the playback of recorded cines to other video gear.
15
Here is a description of the events:
Chrome Browser vs. Sound:The slowed down was paint placed on a speaker which was activated at the same time as the browser. The paint shots in the air and hits the ear )see top right(. As the paint travels upwards we a monitor in the background displays the web browsers speed at loading, beating the sound waves to the ear.
Chrome Browser vs. Lightning:The web page is loaded at the same time as a triggered lightning strike onto a boat. The lightning shoots onto the boat, causing it to catch fire. When slowed down we see the browser just loads before the lightning strikes )bottom right(.
I really liked the way this advert showed events that the human eye would normally miss, and the way it glamorized them. A two second clip of paint simply shooting up onto a plastic ear appeared completely different when viewed from a different perspective of time. This was defiantly something which I wanted to realise in my work.
The Slow Mo Guys - (Web series, August 2010, http://www.youtube.com/user/theslowmoguys)
This is an online series of shows which show different events happening in slow motion. One week they experiment with popping water balloons, the next week they destroy food types. This show again gave my ideas of what could be achievable given my resources, and also shows how we miss a lot of details when we watch events at our normal time.
From most of my research, I noticed that there were many re-occurring subjects. Water was often featured. I decided to pursue the idea of slowing water down in my work, something which appears to be featured frequently in my research mainly due to its strong aesthetic results.
Research|Slow-motion
15
Here is a description of the events:
Chrome Browser vs. Sound:The slowed down was paint placed on a speaker which was activated at the same time as the browser. The paint shots in the air and hits the ear )see top right(. As the paint travels upwards we a monitor in the background displays the web browsers speed at loading, beating the sound waves to the ear.
Chrome Browser vs. Lightning:The web page is loaded at the same time as a triggered lightning strike onto a boat. The lightning shoots onto the boat, causing it to catch fire. When slowed down we see the browser just loads before the lightning strikes )bottom right(.
I really liked the way this advert showed events that the human eye would normally miss, and the way it glamorized them. A two second clip of paint simply shooting up onto a plastic ear appeared completely different when viewed from a different perspective of time. This was defiantly something which I wanted to realise in my work.
The Slow Mo Guys - (Web series, August 2010, http://www.youtube.com/user/theslowmoguys)
This is an online series of shows which show different events happening in slow motion. One week they experiment with popping water balloons, the next week they destroy food types. This show again gave my ideas of what could be achievable given my resources, and also shows how we miss a lot of details when we watch events at our normal time.
From most of my research, I noticed that there were many re-occurring subjects. Water was often featured. I decided to pursue the idea of slowing water down in my work, something which appears to be featured frequently in my research mainly due to its strong aesthetic results.
Research|Slow-motion
Extracts from‘Relativity’ workbook
SBW ADVERTISING
........................................................................
W o r k i n g a s a n i n t e r n a r t S B W Advertising, a full service agency based in Bristol I shadowed members of the creative team as they worked on a number of briefs for both local and national clients.
Involved in the decision making process for many accounts, I learned valuable agency experience, whilst
