portfolio ta nguyen thy

PortfolioTa Nguyen ThyArt& Creativehttp://www.behance.net/tanguyenthy

http://www.behance.net/tanguyenthy

AgendaClick the title to land on the desired page!1. Professional profile2. Design style3. Portfolios: Graphics & print: * Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature Interactive: * Web interface * Banner web * Email marketing Film Others: * Photo touch-up * Font Localization

Professional profileBe inspired and challenged to deliver impact solutions that capture the core of a brand.

My spectrum of projects has been diversified, ranging from brand identity to communications collateral and literatures, with brands including: Fusion Maia Đà Nẵng, Fusion Alya La Gi, Fusion Alya Hội An, Fusion Alya Đà Lạt, Fusion Alya Phú Quốc, Laguna Lăng Cô integrated projects (Banyan Tree Group), Eden City, Ut Bach Thuy, Abbott, Q Cafe, T3H Centre (University of Natural Sciences).

I have a BA of Japanese Language and Culture, Associate of Tourism and Certificate of Multimedia Design.

I am also an in-born entrepreneur proven by her award in the “Sinh Vien Khoi Nghiep” contest organized by VCCI in 2008.

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Design style

‘Chic’ design style:* Creative in layouts to be modern

* Sophistication in details to impose elegance

* Harmony to look luxurious & attractive

* Simplicity to create first hand impression

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Portfolio

Graphics & printI own a strong and diversified skills working with printed items. Having the magic to blend color harmoniously, supported by my creativeness in arranging elements within the given layout and knowledge of print materials, all help to create deliverable look well after production.

Click the title to land on the desired page!

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* Logo * Identity * Packaging & label * Event & Exhibition * Outdoor * Print ad * Collateral & literature

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Portfolio - graphics & print


* Quan Thy Advertising* Propertysearchvn.com* Kim Travel* Du Khuc Phu Tang* Laguna Lăng Cô Grand Opening* Golden Time Advertising

LogoFuelling branding and marketing background into creation of logo is my strength. This ability helps the logos have their own essences and survive a long term brand strategy. All the logos have the same quality in terms of simplicity, balance and easiness to recall.

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Logo QuanThyAdvertisingMy concept for this logo is simple. The type face reflects the freedom, flexibility and sophistication. While ‘Quan’ & ‘Thy’ is written connected emphasizing that we are strong team players. The red color embodies our passion. As a result, the type face of Quan Thy in general also defines our characters which are simplicity, flexibility, freedom and . The grey tag line Advertising beneath Quan Thy is our focus for the time being. In the long run, when Quan Thy is to expand to other business lines, it will be added to this tagline.

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Logo Propertysearchvn.comThe logo icon is a nice combination of the image of a home equivalent to the word ‘property’ and image of the loop equivalent to the word ‘search’. These 2 images are integrated to create a simple icon and easy to recall. The main colors are black standing for strength and stability while the blue standing for flexibility or water, an indispensable factor in buying and selling real estate.

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Logo Kim TravelKim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours. The logo is expected to reflect all the services provided. We reach the solution to use 3 icons responding to 3 core services stated in the tag line under the logo type.

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Logo Du Khuc Phu TangThe logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symbol of the country of the rising sun. While the flute, underlining the romance and sophistication, is very symbolic in Japan’s traditional music. The brandname “Du Khuc Phu Tang” is written in Calligraphy to reflect a beauty in Japan’s culture.

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Logo Laguna Lang Co Grand OpeningThe creation of this logo serves exclusively for the Grand Opening Campaign of Laguna Lăng Cô. Therefore it is used as key visual icon on all communication collateral of the campaign.

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Golden Time AdvertisingThe logo concept is about the golden signature in a new empire. I use some effect in the logo for good looking and feeling about the brand.

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* Quan Thy Advertising* Fusion Maia Đà Nẵng: # Stationery & Amenity # Menu Five Restaurant* Du Khuc Phu Tang* Laguna Lăng Cô - Destination* Laguna Lăng Cô - Property* Laguna Lăng Cô - Golf Club* Laguna Lăng Cô - Triathlon 2013* Laguna Lăng Cô - Services Central* Banyan Tree Seedling Hội An # Stationery # Menu

IdentityIdentity can be compared as the “visual” essences of the brand. I always dig inside a brand to obtain an in-depth knowledge and articulate through the language of design.

* Fusion Lounge Hội An* Goc Viet* Kim Travel* T’Lat* Golden Time Advertising* Vi Hao Chili* Cuu Long Machine

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Quan Thy AdvertisingThe idea is “personalization” where i used sketched throughout all items.Item: letterhead, envelop, CD label and cover, business card, employee name tag

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Fusion Maia Da Nang Fusion Maia Da Nang is a fusion of east and west, people and nature where minimalist is appreciated to bring guests the most of natural living experience. The designs reflect simplicity and harmony. Item: folder, shopping bag, CD cover, sugar sticks, ingredient box, tea pot, cup

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Fusion Maia Da NangThe idea come from the main architecture of the resort, the square. The square shaped menu wrapped by square plastic aims to create simplicity yet elegance and luxury.Item: menu to Agenda

Du Khuc Phu tangDu Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the concept of traditional Japanese culture, leveraging renowned characters of Japan: harmonious with nature, meticulous in every detail, sophisticated in behavior and respected with customers. The identity and communications are developed to enforce a strong positioning and closely reflect the characters of being meticulous, sophisticated, romantic, dedicated, gentle, traditional.

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Laguna Lang Co - DestinationThe design is driven by the green color and the leaf pattern. The “simplicity” remains through every items, yet it creates a feeling of luxury and sophistication. Item: pen box, pen, usb stick, cd label, notepad, shopping bag

Option 1 Option 2

Option 1 Option 2

Option 3

FRONT SIDE BACK SIDE

Option 1_White Option 2_Blue

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Laguna Lang Co - PropertyItem: cd cover and label

31,5 CM

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Laguna Lang Co - Golf ClubStill keeping key visual identity of Laguna Lang Co brand, the design, however, is a twist of Laguna and Nick Faldo brand as the golf course is developed by Sir Nick Faldo. Item: letterhead, envelop, business card, pen, shopping bag, cup, calendar, lighter

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Laguna Lang Co - Triathlon 2013Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.Item: t-shirt, swimming cap, athlete bottle, medal to Agenda

Laguna Lang Co - Services CentralAdapt branded logo and key communication message on transportation.Item: 7-seat car, bus, truck,

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Banyan Tree Seedling Hoi AnSeedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children through their teenage years by offering the academic and practical support required to reach adulthood in self-sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An. Item: letter head, envelop, note pad, sticker, cd cover and label, pen, employee name tag, shopping bag, ipad holder

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Banyan Tree Seedling Hoi AnThe design is driven the brand logo color - yellow and a floral pattern, which can be recalled to the traditional Hoi An. The leather cover of the menu creates a luxury feeling. Item: menu

frontfront

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Fusion Lounge Hoi AnFusion Lounge Hoi An is Fusion Maia Da Nang’s restaurant & spa outlet located in Hoi An to offer guests added services like free foot massage and free breakfast outside the area of the resort. The concept of the square shape is driven by the architecture concept of the resort - the square structure. Item: menu to Agenda

Goc VietGoc Viet provides a wide range of products and services including tour operation and management, import of chemicals and pest control solutions. We help standardize its current logo with a professional brand guideline and adapt the logo on letterhead, name card, envelop and red invoice.Item: letterhead, name card, envelop, red invoice, brand guideline to Agenda

Kim TravelKim’s Co is a travel agency offering an extensive range of travel supported services from visa application, air ticket, car and bus rental to selling tours.Item: company name board

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T’Lat CoffeeAway from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings you to a serene corner in a typical Europe town. Inspired by this idea, we design the menu using a vintage paper background, highlighted with a western ornament and font style. All contributes to create a serene atmosphere, yet retains the elegance and luxury of the European.Item: menu

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Golden Time AdvertisingThere’s always a story behind every sucessful brand, and i also have our my story! At its simplest, i am dedicated individuals pooled together with the single goal to shape and tell a unique, compelling story of our client to parts of the world.

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Chili Vi HaoCuu Long is an importer and distributor of agricultural machinery. The visual icon of the tractor carrying the typeface “cuulong” running on the green field underlines Cuu Long’s mission to become an accompanying partner with farmers by offering high quality machinery and services for farming.

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Cuu Long MachineCuu Long is an importer and distributor of agricultural machinery. The visual icon of the tractor carrying the typeface “cuulong” running on the green field underlines Cuu Long’s mission to become an accompanying partner with farmers by offering high quality machinery and services for farming.

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* Ut Bach Thuy* Q Cafe

Packaging & LabelsI know how to work out the essences out of a product and visualize it in my design language.

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Ut Bach ThuyUt Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural features of the products by wise selection of images and color schemes.Item: label

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Q CafeQ Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German, Turkey, Australia, Canada, US, Philippine and Vietnam. The packaging is a combination of full pack and glued labels containing the product variance names. The concept is created to make the look and feel of “all about coffee”!Item: package & label

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* Banyan Tree Lăng Cô & Angsana Lăng Cô - Job fair* Laguna Lăng Cô - Triathlon 2013* Laguna Lăng Cô Property - Summer Exhibition* Laguna Lăng Cô - Grand Opening* Abbott* T3H - Seminar* Mercedes Benz - Vietnam Star Automobile* Egg Mud Bath* Chili Vi Hao* German Ball Saigon 2013

Event & ExhibitionI explore every purpose and target participants to work out the best design ideas to communicate the correct message.

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Banyan Tree Lang Co & Angsana Lang Co - Job fairThe Job fair is one of recruiting and corporate branding tools Laguna Lang Co is deploying to build up its team and good image in the eyes of local employees and community.Item: booth

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Laguna Lang Co - Triathlon 2013Race to Discover Vietnam, The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.Item: standee, backdrop, booth

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Laguna Lang Co - Property

The booth aims to create a ‘wow’ impression about the real estate. The visual also helps reinforce what the sales agents are trying to sell to the buyers.Item: booth, standee

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Laguna Lang Co - Grand OpeningEvent to launch Laguna Lang Co integrated projects.Item: stage, backdrop, standee

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AbbottThe backdrop aims to promote the online photo contest organized by Abbott, showcases the most impressive pictures about women.. Item: backdrop

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T3H SeminarEvent to introduce a new course: “How designers can work more professional” Item: flyer, standee, poster

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Mercedes Benz“Color of Life” is VSA’s frequent customer events for family with the objective to tease them to visit the showroom. Inspired by the brand association of luxury and elegance, we offer 2 concept: 1) The visual of a type print on a dark background; 2) The colorful floral texture on a white background Expertise: designItem: invitation

Egg MudBathEgg Mud Bath provides guests with exclusive mud bathing in an egg designed bath tub. The design is inspired by 2 dominant elements within the resort: egg and banana trees growing at every corner of the place.Expertise: DesignItem: invitation kit | shopping bag

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Chili Vi HaoI offer creative concept and development of point of sales of Vi Hao Item : Booth & Sampling

German BallSaigon 2013Saigon’s first German ballroom dancing event in old European tradition promises to be a memorable event and aims to become an annual highlight of the German social calendar. The unique ball program features classic ballroom dancing and international entertainment, an exquisite gala dinner, stunning show acts and a Cigar & Champagne reception.Expertise: designItem: invitation



* Laguna Lăng Cô - Triathlon 2013* Laguna Lăng Cô - Grand Opening* Laguna Lăng Cô - CSR - School Water Project* Laguna Lăng Cô - Golf Opening* John Robert Powers* Chili Vi Hao* IceFruzz Smoothies

Out DoorI know how to maximize the visual to create the most impact in a given ambient or space.

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Laguna Lang Co - Triathlon 2013Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.Item: banner, billboard

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Laguna Lang Co - Grand OpeningEvent to launch Laguna Lang Co integrated projects.Item: banner

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Laguna Lăang Co - CSR - School Water ProjectThe banner promotes the CSR program to train and educate small students how to practice hygiene in a correct way. Item: banner

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Laguna Lang Co - Golf ClubItem: backdrop, standee

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John Robert PowerIn these banner, the beautiful lifestyle photos placed in the middle create a first attention touch point, while the typography on the right size is used to communicate a call-to-action message. We try to eliminate interrupted things to make it look simple and clear to the passer-by.Item: banner

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Chili Vi HaoI offer creative concept and development of point of sales of Vi Hao Item: Banner at bus station

IceFruzz SmoothiesItem: LED Banner



* Laguna Lăng Cô - Destination* Laguna Lăng Cô - Country Club Membership* Laguna Lăng Cô - Golf Club* Laguna Lăng Cô - Property* Mercedes Benz* Heritage Line* Fusion Maia Da Nang* Terraverde Travel* Chili Vi Hao

Print AdI explore the objectives behind every campaign and adds-on my sensible insights into every print ad.

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Laguna Lang Co - DestinationCampaign objective is to promote the Lăng Cô as an unspoiled MUSTGO destination and a great place to get away with many interesting activities.

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Laguna Lang Co - Country Club MembershipCampaign objective is to build awareness and recruit membership for the Country Club Membership where members receive a lot of benefits visiting and enjoying sport activities at Lăng Cô destination,

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Laguna Lang Co - Golf ClubCampaign objective is to build awareness of the launching Laguna Lăng Cô Golf Club by Nick Faldo.

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Laguna Lang Co - PropertyCampaign objective is to build awareness of the launching Laguna Lăng Co complex with various real estate for sales.

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Mercedes BenzThe print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is utilized.

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Heritage LineCampaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides luxury cruising in Vietnam and Cambodia on the Mekong and in the Halong Bay blending intimacy, soft adventure and outstanding excursions to a unique experience. The vintage print ads reflect the Indochina-Colonial luxury lifestyle intended at their target customers.

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Fusion Maia Da NangCampaign objective is to build awareness of Việt Nam’s hippest 5-star beach resort - Fusion Maia Da Nang.

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Terraverde TravelItem: Print Ad

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Chili Vi HaoI offer creative concept and development of point of sales of Vi Hao

Item: Print Ad

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* Laguna Lăng Cô - Destination* Laguna Lăng Cô - Country Club Membership* Laguna Lăng Cô - Golf Club* Laguna Lăng Cô - Property* Laguna Lăng Cô - Tours & Activities* Laguna Lăng Cô - Triathlon 2013* Spirit Spa* Banyan Tree Seedling Hoi An* Design Working Class* Fusion Maia Da Nang* Q Cafe

Collateral & LiteraturesI alway have ideas and solutions to communicate the messages and stories under various formats of communication collateral.

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* Chili Vi Hao* German Ball Saigon 2013* IceFruzz Smoothies

Laguna Lang Co - DestinationThe booklet introduces about heritages and cultures of Hue, Da Nang & Lang Co. It also features the integrated projects of Laguna Lang Co with high end entertainment and retreat complex.Item: brochure / booklet

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Laguna Lang Co - Country Club MembershipThe sales kit created to promote and sell the membership of the country club. It includes: a 16 page booklet (brochure) introducing about benefits of membership accompanies with 4 inserted rate sheets and put inside a nice envelop; membership cards and standees. Item: brochure, rate sheet, envelop, membership card, standees

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Laguna Lang Co - Golf ClubThese sales collateral aim to promote the membership of the golf club and attract regular golfers.Item: brochure, poster, flyer

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Laguna Lang Co - PropertyThese sales collateral include a brochure aims to promote and sell the villas for investors and standees placed within the property areas. Item: brochure, standee

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Laguna Lang Co - Tours & ActivitiesThis booklet features various tour programs and activities to discover the mystic Hoi An. Designed in the format of pocket size (A5), the booklet allows travelers to easily take along and search for helpful info at their convenience. Item: booklet / brochure

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Laguna Lang Co - Triathlons 2013This booklet in magazine style provides detailed information about the biggest-ever-event-in-town - Laguna Lang Co Triathlons 2013. Item: booklet

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Spirit SpaInspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa.Item: brochure

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Banyan Tree SeedlingSeedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children through their teenage years by offering the academic and practical support required to reach adulthood in self-sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An. Item: poster, standee, flyer

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Design Working ClassSales collateral for a design classItem: flyer

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Fusion Maia Da NangThese sales collateral include a square, tri-fold brochure highlighting unique selling propositions of the resort; A5 flyers featuring latest promotion programs and standee.Item: standee, brochure, flyer

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Q CafeThis french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product categories and names.Item: brochure

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Chili Vi HaoItem: Brochure & Flyer

German Ball Saigon 2013Item: Booklet

IceFruzz SmoothiesItem: Flyer, Wall Banner, Menu, Lucky Money Envelop, Lucky card & Poster

Size nhỏ Size lớnBerrycino 55.000 65.000BerryGrainy 58.000 68.000Triple Chocolate Shot 60.000 70.000Triple Chocolate Shot 60.000 70.000

Portfolio


* Web interface* Banner Web* E-mail marketing

InteractiveI understand the cons of short time concentration of internet users and is aware that motion can create impression and interest of users to do a desired action - a click through.

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Portfolio - interactive


* John Robert Powers* Ivy Seafood Restaurant* Ivy Spa* Cam Ranh Bayview Tower* Quan Thy Advertising* Golden Time Advertising* IceFruzz Smoothies

Web interfaceNice design is not enough! I know and prioritize web usability in my design to easily navigate users to land on desired pages.

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John Robert PowersThe theme images follow the concept of active working ants, both individual and in group, combining with wise ad copy underline motivational and inspirational messages for personal growth and development. The wise combination of dark and red color creates a clean look and feel of the website, thus the red is used as call to action button or attention grabbing tool.

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Ivy Seafood RestaurantThis restaurant offers refined sea food. The interface uses the color of red to enhance taste and fuel an “appetite”.

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Ivy SpaThis spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and retreat.

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Cam Ranh Bayview TowerThe interface uses green color to evoke a feeling of coziness, serenity and family gatherings. These are values the real estate is bringing to their customers.

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Quan Thy AdvertisingThe website showcases a nice portfolios and expertise of the agency.

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Golden Time AdvertisingThe website showcases a nice portfolios and expertise of the agency.

IceFruzz SmoothiesThe website showcases a nice portfolios and expertise of the smoothies.



* BMG School* Laguna Lăng Cô - Property

Banner WebI know how to utilize emotion to create wow impression and encourage click-through.

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BMGThese banners communicate the commitments and promises of the training center.

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Laguna Lang Co - PropertyThese banners aim to build brand awareness of the real estate projects.

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* Laguna Lăng Cô - Property* Laguna Lăng Cô - Country Club* Laguna Lăng Cô - Golf Club* Lotus Agency

Email MarketingI knows how to maximize the given preview pane to show the message and great images.

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Laguna Lang Co - Property Email invitation for a sales presentationItem: email invitation, e-factsheet

This is our pleasure to invite Mr/Mrs :

To the meet and discuss dinner,

from 18.00 - 20.30, Saturday 11th August, 2012

At Sai Gon Morin Hotel : 30 Le Loi Street, Hue City

Laguna Lăng Cô is Vietnam’s first world-class and largest integrated resort developed and managed by Banyan Tree Group. Toward the establishment of Laguna Lăng Cô Country Club Membership Program, we would like to inivte you to come and learn about our project.

Please join us for a warm and interesting discussion dinner.

Thank you and warmest regards,

Mr. Ravi Chandran

Managing Director

Laguna Lăng Cô Vietnam

* Feedback for confirmation: 9th August, 2012

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Laguna Lang Co - Country Club MembershipThe email advertisement aims to promote the membership of the country club.Item: email advertisement

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Laguna Lang Co - Golf ClubThe email advertisement aims to promote the membership of golf club.Item: email advertisement

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Lotus Agency - Hilton eNewsletterThis enewsletter keeps subscribers update on latest news and promotions of the Hilton in Thailand.Item: enewsletter

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Portfolio


* Fusion Maia Da Nang* Laguna Lang Co - Property* Design Working Class* T3H Seminar* Heritage Line* Chili Vi Hao

Film editingI also owns expertise to edit and make short video clips such as introduction film

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Fusion Maia Da NangThe short film about Fusion Maia Da Nang

http://www.youtube.com/watch?v=QzXphalBKgk

http://www.youtube.com/watch?v=xQjhebw846U

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http://www.youtube.com/watch%3Fv%3DQzXphalBKgk

http://www.youtube.com/watch%3Fv%3DxQjhebw846U

Laguna Lang Co - PropertyA short film about the Angsana Residence project

http://www.youtube.com/watch?v=YkhX1w6ur6I

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http://www.youtube.com/watch%3Fv%3DYkhX1w6ur6I

Design Working ClassTeaser for advertising the class

http://www.youtube.com/watch?v=wD5mNgQ3HbY

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http://www.youtube.com/watch%3Fv%3DwD5mNgQ3HbY

T3H SeminarShort film showcases portfolios of students

http://youtu.be/aRqoNwMEfzI

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http://youtu.be/aRqoNwMEfzI

Heritage LineShort film about cruises of Heritage Line

http://www.youtube.com/watch?v=zUPSUlPnoGQ

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http://www.youtube.com/watch%3Fv%3DzUPSUlPnoGQ

ChiliVi haoShort film showcases Vi Hao branding

http://www.youtube.com/watch?v=HYgNZeNdByg&feature=youtu.be

Portfolio


* Photo touch-up* Font Localization

Others

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Portfolio - others


* Laguna Lăng Cô - Destination* Laguna Lăng Cô - Property* Laguna Lăng Cô - Tours & Activities* Lotus Agency

Photo touch-up Strong photoshop skill combined with good perception of color and lightning helps the touch-up look real!

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Laguna Lang Co - DestinationLandscape photos

Photo: IanLang Co Bay

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Laguna Lang Co - PropertyLandscape photos

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Laguna Lang Co - Tours & ActivitiesActivity photos

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Lotus AgencyInterior photos

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Portfolio - others


Font Localization Thy can create Vietnamese written fonts from regular fonts.

* UTM Helvetica Neue LT Std* UTM Zapfino Lynotype Pro* UTM Betina ScriptC

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UTM Helvetica Neue LT Std.

a b c d d e f g h i j k m n o p q r s t u v w z

A B C D D E F G H I J K M N O P Q R S T U V W Z

1 2 3 4 5 6 7 8 9 0Text Sample: Ta Nguyen Thy - Tạ Nguyên Thy, Sinh năm 1985 tại Thành phố Hồ Chí Minh

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UTM Zapfino Extra LT Pro



1 2 3 4 5 6 7 8 9 0

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UTM Betina SriptC



1 2 3 4 5 6 7 8 9 0

I am the charm!

Tạ Nguyên ThyAdd: 228/1C Hậu Giang Street, Ward 9, District 6, HCM City

Tel: 0122 666 0820Email: [email protected]

portfolio ta nguyen thy

Design

fusion alya lt

print ad

creation of logo

brand identity

desired page

type face of quan

fusion alya ph quc

comthe logo icon