portfolio selected projects

kristasiniscarco

1Krista Siniscarco

[email protected]

315.527.8621

www.visual-thoughts.com

design management

MindMapping

Brainstorming

AffinitizingObservation

Survey

Interview

Video

Photo

Audio

Matrixes Non-LinearThinking

Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

Design management creates the environment for creative approaches to the difficult and mundane alike, fosters a shared holistic vision that can be understood and manipulated by enterprise development teams, and drives the creation of actionable objectives that ensure that ideas become reality.

Design thinking, a concept integral to design management, begins with a holistic examination of the system to gain understanding before converging to a more narrow focus. It is made successful by knowing the driving forces, organizational objectives and the motivating factors behind decision-making. Design management tools and processesdivergent, convergent and lateral thinking, mind mapping, affinitizing and judgment-free brainstormingseek to foster new perceptions and continuous renewal of the points of view of industry, partners, customers, and community.

3MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

design processDesign Process

Research Analysis Synthesis Prototype





Design Process






Design Process






Design Process






Design Process






My design process is comprised of 4 stages;

research, analysis, synthesis and prototype.

Research and synthesis are divergent stages

with extensive data collection, non-judgmental

brainstorming and broad scope. Analysis and

prototype are convergent stages, which seek to

process the data and information and narrow

the scope. Though the process seems linear, it

is often quite non-linear and iterative in nature.

under the kitchen sinkkitchen sinkkitchen sinkkitchen sinkkitchen sinkkitchen sinkkitchen sinkunderunder kitchen sinkunder

project overviewUnder the Kitchen Sink

Role:Project Leader

Collaborators:Tania Barot :: Zarni Ko :: Rebecca Mahl

Description:The goals for this project were to execute and manage a design project, and facilitate new design strategies as part of a diverse collaborative team. The team was presented with the question; What is happening under your kitchen sink? The team executed the design process to explore and reframe this question, which resulted in the design of a new system for storage of cleaning supplies and a redefinition of the kitchen cabinet.

7Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

8Design Process





Research Analysis Synthesis PrototypeMindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

9Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

User is frustrated by the area under the sink.

User goes shopping for a better system.

User comes across a newconcept for kitchen cabinets.

User purchases the product. New system makes products and space easier to access.

Carpenter installs the new cabinet in users home.

Individual products can betransported for light cleaning.

Cart can be moved from roomto room for heavy cleaning.

Cart can be completely removed from space for cleaning and maintainance.

1 2 3

4 5 6

7 8 9

Dark, cramped, hard to reach.

HomeImprovement

Store

Kitchen Cabinets

Home Cleaning

Hub

Home Cleaning

Hub

$

The cabinet under the kitchen sink

doesnt funtion like other cabinets,

so why should it be designed like them?

10

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

OpenHome Care

Mobile Cleaning cart

OpenHome Care

Mobile Cleaning cart

gender gap gapgapgapgender gender gender gender gender gender gender gender gender gender gender gender gender gender

Gender Gap

Role:Partner

Collaborators:Rebecca Mahl

Description:The goal of this project was the understand and visualize what is and then envision, what could be. The team chose to examine the topic of the growing gender gap in education and disparity in wages and promotion between men and women in business. Given current trends, the team crafted different future scenarios related to the gender gap in education and business, and created a board game to play out the scenarios and encourage discourse on the topic.

project overview

13

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

HighSchool College

CareerEmployer

GPA/Performance

StandarizedTesting

Graduation/Dropout

Enrollment

GraduationGPA/Peformance

Major

RITCase Study

PlacementSalary

FieldPosition

Hours

Recruitment Benefits

Demand

Research MapDMGT 706: Idea VisualizationFinal ProjectRebecca MahlKrista Siniscarco

Gender Gap in Education

LifestyleMarriage Children

14

Design Process






Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

College

Career

College

College

CCareer

DMGT 706: Idea VisualizationRebecca Mahl Krista SiniscarcoProfessor Diana MillerWinter 2011

Gender GapThe

57% 43% 50% 50% 43% 57%

US Pop

ulation Ages 18-24

15 mi

llion 14.2 million

American Time Use Survey Summary. June 2010. http://www.bls.gov/news.release/atus.nr0.htm (accessed February 15, 2010).

Catalyst Research, US Women in Business. February 2011. http://www.catalyst.org/publication/132/us-women-in-business (accessed February 15, 2010).

Marklein, Mary Beth. College Gender Gap Widens. USA Today, October 19, 2005

Total fall enrollment in degree-granting institutions, by race/ethnicity, sex, attendance status, and level of student: Selected years, 1976 through 2007. October, 2008. http://nces.ed.gov/programs/digest/d08/tables/dt08_226.asp (accessed February 16, 2011).

US Bureau of Labor Statistics. March 2010. http://www.bls.gov/ (accessed February 15, 2010).

US Bureau of Labor Statistics Catalyst Research

College EnrollmentsMale-Female Ratios

Late 1960s Mid 1970s 2010

USA Today

National Center for Education Statistics

College EnrollmentsUndergraduate Enrollments

Graduate Enrollments

2000 2002 2003 2004 2005 2006 20071976 1980 1990

1000

2000

3000

4000

5000

6000

7000

8000

9000

Fall E

nroll

men

ts (in

thou

sand

s)

SalaryHours & Activity

US Bureau of Labor Statistics

BiBliogra

phy

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Aver

age

Year

ly Sa

lary

$45000

$40000

$35000

$30000

$25000

$20000

$15000

$10000

$5000

76.4%

79.4%

77.5%

79.7%80.6%

80.9%

% of Male Salary:women earn

79.7 for every$1.00

men earn

US

WO

ME

N I N

T HE

WO

RK

FOR

CE

CO

RP

OR

AT E L A

DD

ER

US Labor Forc

e 46.7%

Management/

Professional 5

1.5%

F500 Executiv

e Officers 14.

4%

Fortune 500 Bo

ard Seats 15

.7%

Fortune 500 To

p Earners 7.

6%

Fortune 500 C

EOs 2.4%

Hours per Week

Working

Household Chores

Child Care

0 10 20 30 40

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Aver

age

Year

ly Sa

lary

$45000

$40000

$35000

$30000

$25000

$20000

$15000

$10000

$5000

76.4%

79.4%

77.5%

79.7%80.6%

80.9%

% of Male Salary:women earn

79.7 for every$1.00

men earn

US Labor Force 46.7%

Management and Professional 51.5%

Fortune 500 Executive Officers 14.4%

Fortune 500 Board Seats 15.7%

Fortune 500 Top Earners 7.6%

Fortune 500 CEOs 2.4%

57% 43% 50% 50% 43% 57%

US Pop

ulation Ages 18-24

15 mi

llion 14.2 million

College Enrollments

Late 1960s Mid 1970s 2010

Women in Business

15

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

2025 2030 2035 20402010 2020

6000

7000

8000

9000

Fall E

nroll

men

ts (in

thou

sand

s)

Path A

10000

11000

2025 2030 2035 20402010 2020

$30,000

$40,000

$50,000

$60,000

Aver

ageY

early

Sala

ry $70,000

$80,000

Annual Salary

$90,000

College Enrollments

Women earn80% of

Mens wage

Women earn75% of

Mens wage

2025 2030 2035 20402010 2020

6000

7000

8000

9000

Fall E

nroll

men

ts (in

thou

sand

s)

Path B

10000

11000

2025 2030 2035 20402010 2020

$30,000

$40,000

$50,000

$60,000

Aver

ageY

early

Sala

ry $70,000

$80,000

Annual Salary

$90,000

College Enrollments

Women earn80% of

Mens wage

Women earn80% of

Mens wage

2025 2030 2035 20402010 2020

6000

7000

8000

9000

Fall E

nrol

lmen

ts (i

n th

ousa

nds)

Path C

10000

11000

2025 2030 2035 20402010 2020

$30,000

$40,000

$50,000

$60,000

Aver

ageY

early

Sal

ary $70,000

$80,000

Annual Salary

$90,000

College Enrollments

WomenWomenWomen earn earn earn80%80% of of

MensMens wage wage

WomenWomen earn earn90%90% of of

MensMens wage wage

16

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

american legion contextual inquiryamerican contextual american contextual american american american american contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual contextual

American Legion Contextual Inquiry

Role:Partner, Content Designer

Collaborators:Marshall Jamshidi :: Chen-yan Li :: Carey Robinson :: Laura Schoenthaler

Goals:The goal of this project was to gain a holistic understanding of the American Legion, Post 135 (Savannah, GA.) This was done through exhaustive contextual research of the physical space, surrounding areas, national and local culture, current and potential members, activities and interactions related to the American Legion. Several methods of primary research were employed including observations, interviews, surveys and cultural probes. The analysis and synthesis of the collected data produced an opportunity map, suggested to the client as a foundation for increasing brand and community recognition, and recruitment of new members.

project overview

19

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

20

Design Process






Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

21

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

scenarios: dalton, gadalton, gadalton, gascenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: scenarios: dalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, gadalton, ga

Scenarios: Dalton, GA

Role:Project Leader, Videographer

Collaborators:Mitali Banjeer :: Kate Bordine :: Ted Cheecharon :: Tara Henderson :: Jennifer Jeng Yahayra Rosa :: Elizabeth Simak :: Hannah Walsh :: Alex Yi

Goals:The goal of this project was to use scenario-planning tools to craft alternate futures for the city of Dalton, GA. Individuals, who partnered with members of the community, collected the majority of the research prior to the start of this project. The team analyzed the research and examined current global and local trends to craft three alternative scenarios for the city. Each scenario was comprised of social, economic, political and educational factors and the stories were told through various mediums.

project overview

25

Design Process






Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

26

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

27

Design Process






MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

MindMapping

Brainstorming


Survey

Interview

Video

Photo

Audio


Diverge-Converge

Secondary Research

raiRestaurants Review

Dalton

Dalton Golf Club

C a t c h t h e B u z z

Yo u r r e n d e z v o u s w i t h i n d i g e n o u s taste

S w i n g a w a y t o y o u r P G A d r e a m

Unweaving history

Creatives dwell here

Pockets of wealth

Flourishing future

MARCH 2021

twitter.com/visionofdalton

Photo : C y r i l L i c u sDesign : Ted Cheecharoen

Editor : Mitali Banerjee

Ads Designers : Kate Bordine, Kitipat(Ted) Cheecharoen, Krista Siniscarco, Tara Henderson and Yahara Rosario

Graphic Designer : Kitipat (Ted) Cheecharoen

Co-graphic Designer : Kate Bordine, Krista Siniscarco and Yahayra Rosario

Article Authors : Elizabeth Simak, Jennifer Jeng, Hannah Walsh, Kate Bordine and Mitali Banerjee

Coordinator : Yang Ji (Alex)

NPR News ProgramThis Daltonian Life

Television EpisodeMTVs Made

Cultural MagazineRail

portfolio selected projects

Documents