portfolio roland zeder: innovation work

Portfolio Roland Zeder

© Roland Zeder | Portfolio 2016 1

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FOUNDATION




My journey has taken me across every imaginable aspect of product innovation, spanning from strategy to market introduction.




I have brought innovation to over 150 projects - spanning from consumer products to health & beauty, medical & scientific, packaging, industrial, and environments. My knowledge base is rooted in user experience & interactions, consumer insights, semiotics & sensory, human factors, technology, and sourcing & manufacturing.

My work with cross-functional teams from over 100 unique brands has allowed me to gain my broad innovation leadership skill set. My strengths lie in user and brand-centric design strategy definition, development, and implementation.




WORK




| Connected Multicooker

OBJECTIVE Create a millennial-relevant, connected small kitchen appliance, which delivers a tech-forward, yet authentic cooking experience.

INNOVATION Step-by-step cooking app integration. Patent-pending smart cooking technology. Meal kit powered Keurig-type consumables business model.





| Mandoline Slicer

OBJECTIVE Energize a stagnant kitchen tool market with groundbreaking functionality, while driving down cost to broaden the consumer base.

INNOVATION Patented cut-adjustment dial mechanism. On-board tool storage. Fold-in legs for compact storage. Lowered handle for safe grip.




OBJECTIVE Develop a vision for Kenmore-branded washers and dryers for the US market.

INNOVATION Wi-Fi app connectivity. Pedestal washer for small loads. Tilted drums for easy loading/unloading. Heat-exchange technology for dryer rating.

| Washer & Dryer Vision




OBJECTIVE Introduce advanced oral care features and technology to a broad, retail price sensitive demographic.

INNOVATION High-end features for under $30 retail price. Low-cost assembly process. Timer with visual and haptic indicators.

| SONIC Toothbrush




OBJECTIVE Design an immune cell therapy unit based on given componentry and layout.

INNOVATION Designed for error-free, simple interactions. Parallelogram door mechanism. Safe integration of centrifuge mechanism. Quick service access. Compact footprint.

| Photopheresis Station




OBJECTIVE Differentiate trough mom-centered functionality, and engaging form language.

INNOVATION New-to-category packaging technology and materials. Patented, integrated scoop holder. Easy to remove seal. Secure locking detail and grip.

| Formula Packaging




OBJECTIVE Create an updated, engaging retail experience for the international marketplace.

INNOVATION Integrated showcase windows. High-efficiency packaging technology. New-to-category consumables packaging. Cost reduced single-color packaging for online marketplace.

| Label Writer Packaging




OBJECTIVE Develop a Visual Brand Language (VBL) for a new class of high-efficiency data centers and design associated spaces and products.

INNOVATION Use of form language to communicate core attributes to potential customers. Design improves cooling efficiency. Use of modular pre-fab technology.

| Visual Brand Language

concept illustration

executed design




OBJECTIVE Develop a line of innovative consumer products for the Autolite brand to drive automotive aisle retail traffic.

INNOVATION Wall-mounted system frees up workbench space. Power rail based snap-on technology. Extendable power rail. Modular design encourages repeat purchases.

| FlexStrip System




OBJECTIVE Make military-grade thermal imaging technology relevant for fire rescue professionals.

INNOVATION Novel injection molded foam pellet core houses sensitive components and protects them from heat and impact. Secure, blind battery exchange features. Rugged, no-catch design for easy hand-over.

| Thermal Imaging Camera