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  • Maria KyprianouPortfolio Presentation 2015-16

    mk

  • Touring Club ItalianoTouring Guide Book Design

    Client: Touring Club Italiano / touringclub.itRole: Concept / Graphic Design / PrintingSummary: This is a collaborative project about the design and print of a particular Touring Guide book. The guide book focuses on the center of Milan and is designed in such way so that it offers a range of options to its readers,

    primarily based on their mood, while taking in consideration their budget, time and interests.

    Maria Kyprianou / Portfolio Touring Club Italiano

  • If traveling requires constant decision-making,

    we need a guidebook that is tailored

    to our feelings .

  • Traditional

    Artistic

    Whimsical

    CuriousFancy

    Thrifty

    Maria Kyprianou / Portfolio Touring Club Italiano

    The Concept - Feelings

    The goal is to create a custom made book to fit whichever mood

    the reader goes through during his travel.

    Brand Moden No. 20

    Fedra Sans

    Mister K Pro

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ $ % & * ( ) { } [ ] : ; ? < > - + =

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ $ % & * ( ) { } [ ] : ; ? < > - + =

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ $ % & * ( ) { } [ ] : ; ? < > - + =

    Feelings

    Map & Itinerary

    Eating & Drinking

    Sites & Attractions

    Nightlife

    Shopping

  • Maria Kyprianou / Portfolio Touring Club Italiano

  • Maria Kyprianou / Portfolio Touring Club Italiano

  • Maria Kyprianou / Portfolio Touring Club Italiano

  • Maria Kyprianou / Portfolio Touring Club Italiano

  • South West

    South North East

    North

    PORTA GENOVA

    Piazzale Cantonre

    Colonne di San Lorenzo

    CO

    RS

    O

    IT

    AL

    IA

    Sth West

    vi a

    olona

    via de

    l carr

    ocio

    via ausonio

    v i a a r i b e r t o

    v i a l e p a p i ni a n

    o

    v i a l e c oni z u

    g na

    v i a b a t t i s t a v i c o

    via olivetani

    v i a s a n v i t t o r e

    via

    zenai e

    v ia de grassi

    via aristide de to

    gni

    vi a

    de c

    arducci

    v i a e dmond o

    d e a mi c i

    v i a t o r

    i no

    vi a l a n z on e

    v i a m o r a

    via

    cappu

    ccio

    v ia circo

    v i a s a n

    t or s o

    l a

    v i

    a go

    rani

    via vigna

    via borromei

    via san sis to

    vi a

    ni r

    one

    v ia s a

    n t ag n

    e se

    via

    terragio

    via san calo

    cero

    via cam

    in adella

    v i a s a n v i t o

    v ia ne r

    i no

    vi a

    di porta v

    ercelli n

    a

    via san m

    ichele

    del carso

    v i a f o

    p p a

    vi a

    gi u

    s e p p e d e z z a

    via al

    tino

    via li

    pari

    v ia b

    a nd e

    l lo

    v i a m o t t a

    via ca

    ntoni

    via giovio

    via fe

    rrario

    via li

    pari

    via california

    via elba

    v ia v

    e rg a

    via voletrra

    vi a

    etna

    v i a e g

    a di

    Sant Ambrogio

    Sant Agostino

    Corduciov i a m e r a v i g l i

    v i a mau r i l i o

    via dei piatti

    via olm

    etto

    Concillazione

    CONCHETTA

    piazzaleaquileia

    100 m

    traditional

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 statue. . . . . . 189

    artistic

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    31 club . . . . . . . . 201

    whimsical

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    25 walk . . . . . . . 192

    fancy

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    28 museum . . . 186

    thrifty

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    27 statue. . . . . . 189

    curious

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 gelateria . . . 184

    road

    pedestrian street

    metro stop

    tram stop

    1

    3

    7

    11

    14

    17

    2

    4

    15

    18

    23

    31

    5

    8

    10

    13

    20

    25

    1

    3

    711

    14

    17

    2

    4

    15 18 23

    28

    5

    8

    10

    13

    20

    27

    MUSEO DELLA SCIENZA

    v i a la m a

    r m or a

    v i a l e s a b o t i n o

    CONCHETTA

    PORTA TICINESE

    c or s o

    di p o

    r t a r oma n

    a

    Sant Ambrogio

    Lodi

    VI

    A

    RI

    PA

    MO

    NT

    I

    vi a

    le m

    onte n

    ero

    V I A L E I S O N Z O

    v i a l e d e s t e

    viale caldara

    vi a

    le m

    argheri t

    a

    v ia

    s an t

    a so f i

    a

    vi a

    sforza

    co

    rso

    italia

    v i a e d mond o d e a m

    i c i

    via

    to

    r in o

    vi a

    amedeiv

    i a olm

    e t

    to

    v i a d i s c i p l i n

    i

    v i a c r o c e f i s s o

    via r

    ugab

    ell

    a

    vi a q u a d ronno

    Sth

    v i a m e r c a l i

    v i a s a n m a r t i n ov i a c a r l o c r i v e l l i

    v i a c a s s ol o

    v i a or t i

    via curtato

    ne

    v i a f an t i

    via

    commenda

    vi a

    pace

    v i a s a n b a rn a b a

    v i a f o r g a z z ovi a presol a

    na

    v i a pi n

    i

    via cosimo del fante

    via cala

    tafim

    i

    v i a l e g a l e a z z o

    via sca

    l dasole

    via aren

    a

    via ar

    ena

    vi a l e

    d a n

    nuz i o

    v i a f e r r a r i

    v i a d o g g i o r no

    v i a sa n c a

    l o c e ro

    v i a g i a c om o mor a

    v i a d e l l e a r m i

    v i a s t am pa

    via pantan

    o

    v ia sant a

    nto

    nio

    via de

    i pellegrini

    via san luca

    via burigozzo

    Missory M3

    Crocetta

    PORTA TICINESE

    colonne di san lorenzo

    100 m

    traditional

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 statue. . . . . . 189

    artistic

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    31 club . . . . . . . . 201

    whimsical

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    25 walk . . . . . . . 192

    fancy

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    28 museum . . . 186

    thrifty

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    27 statue. . . . . . 189

    curious

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 gelateria . . . 184

    road

    pedestrian street

    metro stop

    tram stop

    1

    3

    7

    11

    14

    17

    2

    4

    15

    18

    23

    31

    5

    8

    10

    13

    20

    25

    1

    3

    711

    14

    17

    2

    4 15 1823

    28

    5

    8

    10

    13

    20

    27

    TORREVELASCA

    CITTA STUDI

    CO

    R S O DI P O

    RTA ROM

    A NA

    Milano Porta Vittoria

    PiazzaCinque

    Giornate

    viale p

    rem

    uda

    vi a

    le p

    i ave

    VI A

    LE M

    ON

    TE N

    ER

    O

    VI A

    LE M

    AR

    GH

    ER

    ITA

    viale b

    ian

    ca m

    aria

    VI A

    SF

    OR

    ZA

    vi a

    senato

    vi a

    manzoni

    No_r_th East

    corso v

    enezi a

    cor s o i n d i p e n d e n z a

    via

    le d

    ei m

    ille

    via

    le p

    iceno

    c o r s o p l e b i s c i t i

    v i a c a r l o g o l d o n i

    via

    pis

    acane

    vi a

    poeri o

    vi a

    mameli

    via c

    alvan

    o

    vi a

    calvi

    v i a m a

    r c on a

    v i a m a r c o n a

    via p

    om

    a

    via h

    ajech

    vi a

    francesco n

    ullo

    vi a

    le m

    agno

    vi a

    vi v

    ai o

    via d

    on

    izetti

    v i a m a

    s c ag n i

    via conse

    rvato

    rio

    v ia passione

    via mo

    zart

    c o r so m o

    n f or t e

    via borgona

    via ce

    rva

    via baguta

    via ma

    rina

    vi a

    sena t o

    l argo bers a

    gl ieri

    via durin

    i

    vi a vi sconti

    via serbello

    ni

    v i a c ap u c c i n

    i

    c o r s o c o n c o rd i a

    v i a b e l l o t i v i a m o d e n a

    via m

    enotti

    p iazzale dateo

    via b

    ron

    zetti

    v i a a r

    c h im e d

    e

    v i a c or r i d o n

    i

    via s

    ant an

    drea

    via pi

    etro

    verri

    via san pao

    lo

    via agnelio

    via

    rafa

    elle

    v i a bi g

    li

    cors

    o vit

    torio em

    anue

    lle

    TRICOLORE

    100 m

    San Babila

    Duomo

    traditional

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 statue. . . . . . 189

    artistic

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    31 club . . . . . . . . 201

    whimsical

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    25 walk . . . . . . . 192

    fancy

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    28 museum . . . 186

    thrifty

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    27 statue. . . . . . 189

    curious

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 gelateria . . . 184

    road

    pedestrian street

    metro stop

    tram stop

    1

    3

    7

    11

    14

    17

    2

    4

    15

    18

    23

    31

    5

    8

    10

    13

    20

    25

    1

    3

    711

    14

    17

    2

    4

    15

    18 23

    28

    5

    8

    10

    13

    20

    27

    PALAZZO MARINO

    Piazzale Aquileia

    Arco della Pace

    vi a

    pagano

    Corducio

    Sant Ambrogio

    Porta Venezia

    Duomo

    Missori M3

    Pagano

    VI A

    LE M

    AR

    GH

    ER

    ITA

    VI A

    SF

    OR

    ZA

    v i a p o n

    t a c ci o

    p i a z z a c a s t e l lo

    CO

    RS

    O

    IT

    AL

    IA

    vi a

    manzoni

    V I A TO

    RIN

    O

    VIA

    CA

    RD

    UC

    CI

    VIA EDMO

    NDO DE AMICA

    c ors o

    ve n

    e zi a

    bastioni di porta venezia

    C O R S O V E R C E L L I

    foro b

    uonopa

    te

    f o r o b u o n o p a t e

    via cusani

    vi a

    dante

    vi a

    broletto

    v i a p a l e oc a p a

    v i a l e mo l i e re

    vi a m

    ont i

    vi a m

    ont i

    vi a m

    ont i

    v i a r e v e r e

    v ia s e

    t te m

    b re

    v ia t ambu

    r in i

    v i a t a s s o

    v ia s a

    f fi

    v i a b o c c a c c io

    vi a

    ari o

    sto

    vi a l e

    op a r

    di

    via

    legano

    v ia delio

    tessa

    vi a

    senato

    via moza

    rt

    via serbelloni

    via san p

    rimo

    via s

    ant a

    ndrea

    via bagutta

    piazza castello

    No_r_th v i a s o l f e ri n

    o

    vi a

    san m

    arco

    vi a

    cernai a

    vi a

    borgonuovo

    c o r s o m on f o r t e

    via borgospesso

    v i a big

    li

    via gabba v ia d e

    i gi a

    rdini

    v i a m on t e d i p i e t

    a

    via del lauto

    vi a

    verdi

    Lanza Brera Piccolo Teatro

    CairoliMilano Cadorna

    San Babila

    Palestro

    Conciliazone

    BRERA

    v ia

    verr

    i

    parco sempione

    giardini pubblici

    teatro alla scala

    100 m

    traditional

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 statue. . . . . . 189

    artistic

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    31 club . . . . . . . . 201

    whimsical

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    25 walk . . . . . . . 192

    fancy

    2 walk . . . . . . . 192

    4 gallery . . . . . 186

    15 shop . . . . . . . 196

    18 osteria . . . . . 184

    23 walk . . . . . . . 192

    28 museum . . . 186

    thrifty

    5 cafe . . . . . . . . 183

    8 museum . . . 185

    10 statue. . . . . . 188

    13 landmark. . . 190

    20 osteria . . . . . 184

    27 statue. . . . . . 189

    curious

    1 cafe . . . . . . . . 183

    3 museum . . . 185

    7 landmark. . . 190

    11 osteria . . . . . 184

    14 walk . . . . . . . 192

    17 gelateria . . . 184

    road

    pedestrian street

    metro stop

    tram stop

    1

    3

    7

    11

    14

    17

    2

    4

    15

    18

    23

    31

    5

    8 10

    13

    20

    25

    1

    3

    711

    14

    17

    2

    4

    15

    18

    23

    28

    5

    8

    10

    13

    20

    27

    ARCO DELLA PACE

    Maria Kyprianou / Portfolio Touring Club Italiano

    Map

    There are 5 different maps based on the area of the city (Center, South West, South, North East and North).

    Each map has 6 different categories based on how you are feeling that day. Each category has 7 different options that are numbered and indicated on the map.

  • Maria Kyprianou / Portfolio Touring Club Italiano

    Goal:

    The goal is to create a personal feel and a valuable quality to it, an object that you can keep in your library after using it.

  • Extra Features:

    Each book comes with a full size map of that city, pointing out buss

    and train stations, parks, rivers, monuments, roads and areas.

    The guide book is designed and released in several European cities.

    Maria Kyprianou / Portfolio Touring Club Italiano

  • VE InteractiveDigital Designer

    Role: Ive been working as a digital designer at Ve Interactive, where Ive been mainly designing online promotional material

    and working on branding projects for clients like Easycar, Virgin Atlantic, Etihad airways, The Body Shop and many others.

    Ive been also Working on larger scale branding and advertising campaigns for UK based clients.

    Maria Kyprianou / Portfolio VE Interactive

  • Maria Kyprianou / Portfolio VE Interactive

    rightio.co.uk / Email Template

    rightio.co.uk / Email Template Zoomed in Sections

  • Maria Kyprianou / Portfolio VE Interactive

    rightio.co.uk / Pop-up Chat

    rightio.co.uk / Pop-up Proactive

    rightio.co.uk / Ads

  • Maria Kyprianou / Portfolio VE Interactive

    easycar.com / Email Template

    easycar.com / Email Template Zoomed in Sections

  • Maria Kyprianou / Portfolio VE Interactive

    easycar.com / Pop-up Chat

    easycar.com / Ads

  • plus.net / Email Template

    plus.net / Pop up Chat

    Maria Kyprianou / Portfolio VE Interactive

  • Maria Kyprianou / Portfolio VE Interactive

    hallon.se / Email template kaspersky.co.uk / Email template

  • Maria Kyprianou / Portfolio VE Interactive

    eurobank.pl / Email template raildiscoveries.com / Email template

  • Key SerifType Design

    Client: Personal

    Role: Concept / Type DesignSummary: The project showcases a series of calligraphy and font exercises that concluded to the concept and design of my own perosnal font called Key Serif. Key Serif is named after its thick black stroke, similar to that of a key hole.

    Maria Kyprianou / Portfolio Key Serif

  • Maria Kyprianou / Portfolio Key Serif

    Font Recipe:

    Roman, normal width, broad nib, high contrast, black stroke weight and serif.

    The typeface is slightly rounded with low ascenders and descenders.

  • Maria Kyprianou / Portfolio Key Serif

  • Maria Kyprianou / Portfolio Key Serif

    Font Exercises:

    Ive been exeperimenting and combining different types of fonts together.

  • Maria Kyprianou / Portfolio Key Serif

  • Maria Kyprianou / Portfolio Key Serif

  • Maria Kyprianou / Portfolio Key Serif

  • Maria Kyprianou / Portfolio Key Serif

  • Maria Kyprianou / Portfolio Key Serif

  • Maria Kyprianou / Portfolio Key Serif

  • If on a Winters Night a TravelerEditorial Design

    Client: Personal

    Role: Concept / Graphic Design / PrintingSummary: The project is a redesign the novel If on a Winters Night a Traveler by Italian author Italo Calvino. The book is divided in two different layouts, one in horizontal and one in vertical reading, so that it visually implements the story of the book.

    Maria Kyprianou / Portfolio If on a Winters Night a Traveler

  • Each chapter in the book is divided into 2 parts.

    The layout of the Narrative part changes as the book progresses, from 12 to 0 columns.

    Instruction Instruction Instruction InstructionNarrative Narrative Narrative Narrative

    Chapter 1 Chapter 2 Chapter 3 Chapter 4

    Book Concept

    Page Layout

    Maria Kyprianou / Portfolio If on a Winters Night a Traveler

    12 columns with large margins 6 columns with medium margins 0 columns with book margins

    Instruction - The Author instructs the reader to perform certain things.

    Narrative - The Author narrates the main story.

  • Maria Kyprianou / Portfolio

    Instruction Part

    The Instruction part is constructed by a combination of illustrations and text that resembles a manual.

    If on a Winters Night a Traveler

  • Maria Kyprianou / Portfolio

    Instruction Part

    The illustrations have a humoristic approach to the direct way the author instructs the reader.

    If on a Winters Night a Traveler

  • Maria Kyprianou / Portfolio If on a Winters Night a Traveler

    Instruction Part

  • Maria Kyprianou / Portfolio

    Narrative Part:

    The Narrative part has the classic layout of a book.

    If on a Winters Night a Traveler

  • Maria Kyprianou / Portfolio If on a Winters Night a Traveler

    Narrative Part:

    The layout begins with a number of columns scattered throughout the spreads that slowly come together and form the classic layout of a book.

    The reader slowly comes to understand the book as he continues to read till the end.

  • Maria Kyprianou / Portfolio If on a Winters Night a Traveler

  • Maria Kyprianou / Portfolio UNO Reversed

    UNO ReversedCard Game Design

    Client: PersonalRole: Concept / Graphic Design / Product DesignSummary: The project is a redesign of classic card game UNOs identity, reviewing its functional and visual level. In addition there is booklet which works as a manual for presenting the new graphics and game rules.

  • Maria Kyprianou / Portfolio UNO Reversed

    Card Deck:

    The numbers on all the cards are displayed in regular and reversed sides.

  • Maria Kyprianou / Portfolio UNO Reversed

    Touring Club Italiano:

    The player has the possibility to play in different directions, much like Domino.

    Thin cuts on the four corners of the cards allow the player to match the cards in left, right, top or bottom.

  • Maria Kyprianou / Portfolio UNO Reversed

    Booklet:

    The booklet design is minimal, focusing on the pastel colours of the UNO Reversed cards.

  • Maria Kyprianou / Portfolio UNO Reversed

  • Maria Kyprianou / Portfolio UNO Reversed

  • Maria Kyprianou / Portfolio UNO Reversed

  • Maria Kyprianou / Portfolio UNO Reversed

  • Thank you

    mk

    Portfolio Presentation 2015-16