AH

EX

HI

MA

SQ

alfreD hitchcocK

experiMent

hi there.

trip to MarraKech

it’s hip to be square

shoexperMent

illustrations

logo 360D MaD

sKills

cott

Watr

SX

ILL

LO

SK

W

C

I used to be a renegade, I used to fool aroundbut I couldn’t take the punishment,

You might think I’m crazy,but I don’t

even careBecause I can

tell what’s going on

and h

ad t

ose

ttle

dow

n Now I’m playINg It real

straIghtandyesMY HAIR

I cut

It’s Hip To Be Square

SQ

It’s Hip To Be SquareIt

’s h

Ip t

o b

e

sq

ua

re

It’s

hIp

t

o

I’m working out most everyday and watching what I eat,

I lIke my bands In busIness suIts, I watch them on tV

they tell me that it's

good

4 me

I know that it's

c raz yI know that it’s nowhere

but there’s no denying that

×3

so hipto be

It’s no

t too

hard

to fi

gure ou

t,you see it every dayAnd tho

se that were the farthest out, have gone the other way

You see them

on th

e fre

ew

ay,

But don’t you try to fight it;

An idea who’s

time has com

e.”“

Don’t tell me that

I’m crazy Don’t tell me I’m nowhereTake it from me ... But I don’t

even care

!

SQ

Why is it so hip to be square?

This portfolio magazine, is shaped like a square. Because the geometrical shape makes me smile. Also, the lyrics you can find on the previous pages, is about squares. The lyrics de-scribe my life: I used to not care about school, nor the things I was studying about. But since I got to this school – the Media and Design Academy in Genck – my life got flipped, turned upside down. School and the things I learn about, are my number one priority. I love life and the things i’m doing. The magazine meas-ures 22 cm by 22 cm, because I will be turning 22 this year. Let’s hope I can add 22 more and 22 more years to that, and still love graphic design when i’m 66.

P.S. Yes I used Comic Sans. Are you afraid now?

And cats.

MA

I love experimenting

MasheD up cuberDons! tasty…

EX

THE BIRDS, a movie by Alfred Hitch-cock, now with a “new” alternative end-ing! The scene Alfred Hitchcock wanted The Birds to end with: The Golden Gate Bridge, filled with birds.

Miniature Theater Show/Poster.Made out of paper and a projection.

The making of can be seen at mietclaes.com/thebirds

You cAn’T EScAPE THE BIRDS!

the birDsan alternative enDing

AH

AH

AH

step 1: cut out the entire shape of the letters. Then fold where dashed lines are applied! And no, it does not matter if they look crooked. It adds character!

step 2: cut out the bridge. Full line = cut, dashed line = fold

step 3: cut out the birds. use your folding imagination! It doesn’t matter if they

look different, it’s even better! And please do copy them as many times as you like. It doesn’t look like an attack with just 6 birds. + invent new birds!

step 4: Take your barbie/cat/child/… and let them play a leading role.

step 5: Arrange them in front of the poster with the logo.

step 6: use all the left-over paper to create the water, and cut a circle out of paper to represent the moon.

AH

MaKe your oWn poster

My name is Miet Claes. I am a graphic designer. I’m trying to discover everything about it, so I behave as an omnivore. Everything around us is inspiration, which we should eat to become stronger and bigger. We should be hungry all the time. One of my favorite things in life is experimenting. This often leads to an interesting new point of view. These new viewpoints are frequently hidden in my work. As you can see, it is hard for me to be tied down to one field of expertise. My wish is to experience new things. I try to get to know about them and use them to improve my work. Illustration is something I care deeply about, but the field of Typography is luring me. Web Design is another area I am trying to conquer. After that, the rest of the world is my prey.

Thank you for your attention.

Hi there.

HI

LO

logoresearchIn search of a logo for MAD-faculty and the 360d course.

LO

Meltin

g h

an

D: pen

cil on

paper

ILL

ILL

apache: acrylics anD pencil on paper.

hansWorst: gouache on paper

out of spaceWatr emerged out of a research project called “Out of Space”. The goal of the project was to examine a particular space and to change what the space is used for, together with a cross-disciplinary team of students. The stairwell at the parkinglot became our space of choice. We tried to change the behaviour of people towards the space itself. We gave the space the chance to interact more with its users. The “Twitter Stream” and the “Thinking Well” made that possible. The Twitter Stream projected a stream of Tweets on the stairwell. They were Tweeted by the students, with #MAD_FAC in the message. The Tweets gathered downstream in a lost space connected to the stairwell, the Thinking Well. There you could read all the messages posted in the last few hours, in a simple projection. My task was to think about the concept, to gather and visualise information.

The concept could also be used in other spaces!

W

researchassociations inthe stairwell

Blabla…

WThe name Watr is a contraction of “trap” (stairs) and water (we found on the stairs).

2 2 2 2 2 2 23

1 1 1 1 1 1

17h0

7

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17h1

5

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7

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0

17h2

1

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17h2

3

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6

17h2

8

17h2

9what is this for?

being very enthousiastic

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3

16h4

5

16h4

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16h5

1

16h5

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3

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5

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8

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5

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discomfort with filming

people jumpingon lines

#

#

Number of people influenced by lines

Number of people that did not even notice them

two kidsplayingwith lines

researchreactions to an operation in the stairwell: drawing lines

researchinteraction in a social space – while shopping

vs

vs

shopping

not shopping

shopping +social interactionjust shopping

W

typography illu

stration

photography

experiMent

WebDesign

infographics

paper

This is what I like to do, these are the fields that look interesting to me. More to come!

photoshop

CSS

inDesign

html

aftereffects

illustrator

office

flash

These are the weapons I use to conquer those fields.

experiMent

shoesI am a girl. And yes, I like shoes.But I don’t just like any pair of shoes. And if I don’t like them, I’ll make them likeable.

And painting on stuff that’s not meant for painting is better than painting on a piece of paper or a canvas.

SX

C

clash of the

talentsBob Janssens, Leen Raes, Natascha Panteleymonova, Joyce Van Geffen and Julie Vanderbeck and myself, developed a campaign to get people drinking beer again in belgium. Other drinks are far more popular at the moment. How come? Well, we forgot about the moments we had with beer!

We decided to remind people: with beer coasters, posters in the street, a beer squad, direct mail, apps and much more fun stuff!

Here’s a little Art Work.

Beer coasters for the pubs

Ask your neighbor over for a beer with this funny invitation!

We MaDe it to the

top five!

C

Miet Claes – mc

Portfolio Magazine

2011 aan de Media & Design Academie

Katholieke Hogeschool Limburg

Uitgegeven in eigen beheer

http://mietclaes.com

Naamsvermelding – Niet Commercieel – Gelijk Delen

Sommige rechten voorbehouden. Dit werk is gelicenseerd onder

de Belgische BY-NC-SA Creative Commonslicentie:

http://creativecommons.org/licenses/by-nc-sa/2.0/be/deed.nl

Niet-commercieel gebruik is toegelaten zonder voorafgaande

toestemming van de auteur, mits vermelding van de naam Miet

Claes en het gebruik van dezelfde Creative Commonslicentie

voor alle afgeleide werken.