I was contracted to conceptualise and write an initial response email campaign for my client operating in the telephony industry in September 2016.

I chose a user-centric approach and avoided inundating the user with too many facts about the client, and instead used the USPs to hook the prospect by making it clear what they are set to receive from the service. I also highlighted the fears clients have of an unprofessional call answering service, and how my client allays those fears.

I was contracted to produce a front page feature article for Floors in Africa's January / February 2014 edition on Ceramics and Porcelain flooring.

Print advertising assignments I conceptualised, designed and produced working on real brands, as part of the AAA School of Advertising Certificate in Copywriting.

Throughout the years I have worked with many companies to conceptualise and produce their website copy. Some of the companies I have worked with include the following.

www.triviron.co.za

www.hexachem.co.za

www.blindsmart.co.za

www.supima.co.za