portfolio - graphic design

PORTFOLIOG R A P H I C D E S I G N B Y M I K K E L B R E C K

COMMISSIONED WORK/ / C O R P O R A T E & W E B

by PUMPKIN

TRAFFIC

The danish postproduction company Pumpkin wanted to devel-

op a new online system for handling all commercials and feature

films for its costumers. In collaboration with the regular staff I

sketched the design, functionality and flowchart of the full site.

Afterwards I designed a full identity for the product which were

to be marketed as Traffic. The identity is clear and simple con-

sisting of a strong logo, few cool colors and an icon which both

can be used in logo, marketing and as a button on the web-site.

Inspiration for the simple icon design came both from the shape

of an eye, the aperture of a camera lens as well as a generic

'play' icon.

by PUMPKIN

by PUMPKIN

mytrafficby PUMPKIN

ontrafficdigital film archive

traffic

mytraffic

PUMPKIN

traffic

Fontbase: Neutra Text

Logo:

by PUMPKIN

by PUMPKIN

mytrafficby PUMPKIN

ontrafficdigital film archive

traffic

mytraffic

PUMPKIN

traffic

Fontbase: Neutra Text

Logo:

my on

digital film archive

by PUMPKIN

Fontbase: FF Max CE Extra Bold Italic

Design Delevopment:

DIGITAL FILM ARCHIVE

Fontbase: Norwegian

Design Delevopment:

by PUMPKIN

by PUMPKINDIGITAL FILM ARCHIVE

Fontbase: Sketched by hand

Logo:

by PUMPKIN by PUMPKIN by PUMPKIN

by PUMPKIN by PUMPKIN

Colorschemefades

Colorschemesolid colors

Symbolfor use in webapp

RGB: 0,71,78

RGB: 0,28,45

RGB: 255,255,255

RGB: 236,236,236

RGB: 56,56,56

RGB: 0,0,0

CMYK: 92,48,51,47

CMYK: 45,23,34,5

CMYK: 89,62,75,83

RGB: 150,169,174

RGB: 0,71,78

80%

60%

40%

20%

80%

60%

40%

20%

80%

60%

40%

20%

80%

60%

40%

20%

RGB: 150,169,163

RGB: 0,28,15

RGB: 0,0,0

MY FILMS //newly added

ORDER MEDIA COPY

Logodevelopment

Graphicsdeveloping icon / symbol

Aperture / Lens / Lensflare

Eye / Arrow / Disk

Traffic primary typeface

Play

play regular play bold

Traffic primary typeface

Play

play regular play bold

Logodevelopment

Graphicsdeveloping icon / symbol

Aperture / Lens / Lensflare

Eye / Arrow / Disk

TRAFFIC - WEBSITE

After designing the Traffic identity I designed all pages for

the Traffic website - an online system for handling films and

commercials.

The system is very complex with vast amounts of data, a com-

plex backend, a lot of interactive front-end functionality and

different permissions according to user account type.

To the left and below are the main page called ‘MyPage’

where you get an overview of films, orders, lists etc. On the

right page are examples of some of the many different page

layouts.

by PUMPKIN

LARSEN VFX - WEBSITE

The danish special effects, production and editing

company Larsen VFX wanted a new website showcas-

ing all of their work in the fields of commercials and

films, in a simple design.

In collaboration with danish designer Morten Knud-

sen I designed a no-nonsense website in black, grey

and white, thereby highlighting all of the beautiful

films as best as possible.

PUMPKIN

The danish post-production company Pumpkin need-

ed a new website to go with their new identity. I

designed a classy and simple but yet unique website

with fullscreen backgrounds, sideways

scrolling and a single showreel.

PANDORA - ONLINE APP. BY PUMPKIN

The danish postproduction company Pumpkin was

asked to design and develop an simple online film

editing tool for Pandora’s many clients.

I assisted with designing different icons for the site

and did the layout for some of the pages.

C R KR

V I D E N D I A L O G A N E R K E N D E L S E

#132

V I D E ND I A L O GAN E R K E N D E L S E

CENTER FOR R IS IKOKOMMUNIKATION

CENTER FORR IS IKOKOMMUNIKATION

CRK

C R KR


#132




CRK

DANISH CENTER FOR RISK COMMUNICATION

New identity designed for the danish ‘Center for Risikokommunikation’ - a new

copenhagen-based organisation working with seminars, blogging, online debat-

ing and consulting. I designed the logo, stationery, business cards and a tem-

porary flash site to profile the organisation. Later on I developed a full website

handling both information on the organisation and a blog section functioning as

a forum for online debates on risk communication.

Below are examples of logo design proprosals. To the left and right are the

final logotypes.

C E N T E R F O RR I S I K O K O M M U N I K A T I O N


C e · R i · K o

C R K







C e · R i · K o

C R K





C e · R i · K o

Thomas BreckSeniorrådgiver





VID

END

IALO

GANERKEND

ELSE




R IS IKOKOMMUNIKATION RISKCOM

VIDEN DIALOG ANERKENDELSE

CENTER FOR

R IS IKOKOMMUNIKATIONCENTER FOR




//

C E N T E R F O RR I S I K O

K O M M U N I K A T I O N

R I S I K OK O M M .

C R KC R K

RSK KOMM




CENTER FOR





//




C R KC R K

RSK KOMM




CENTER FOR





//




C R KC R K

RSK KOMM

R#132

V I D E N D I A L O G A N E R K E N D E L S EV I D E ND I A L O GAN E R K E N D E L S E



C R K

CRK

R#132

V I D E N D I A L O G A N E R K E N D E L S EV I D E ND I A L O GAN E R K E N D E L S E



C R K

CRK

K N OW L E D G E D I A L O G U E R E C O G N I T I O N

DANISH CENTER FOR

R ISK COMMUNICAT ION

DANISH CENTER FOR


DANISH CENTER FOR R ISK COMMUNICAT ION


K N OW L E D G E

D I A L O G U ER E C O G N I T I O N

KNOW L E D G E D I A L O G U E R E C O G N I T I O N

K N OW L E D G E


K N OW L E D G E D I A L O G U E R E C O G N I T I O N

DANISH CENTER FOR


DANISH CENTER FOR




K N OW L E D G E


KNOW L E D G E D I A L O G U E R E C O G N I T I O N

K N OW L E D G E


C R KR


#132




CRK

C R KR


#132




CRK

THOMAS BRECK/ Direktør

Skt. Gertruds Stræde 5 • 1129 København [email protected] • tlf +45 4015 3246

r i s i k o k o m m u n i k a t i o n . d k


THOMAS BRECK/ Director

Skt. Gertruds Stræde 5 • DK-1129 Copenhagen [email protected] • phone +45 4015 3246

r i s i k o k o m m u n i k a t i o n . d k

DANISH CENTER FOR


CRK - WEBSITE

The organisation wanted an identity that could be

layered on top of a specific wordpress template. So

the design was adapted to this template. To the left

is the frontpage of the site and to the right examples

from the site.

I also made a small flash version of the site that could

be on the site until the full website was programmed.

And example of this is shown on the iPad below.

C R KR


#132




CRK

COMMISSIONED WORK/ / R E C O R D S & P R

ORPHEUS - A LESS KNOWN HERO

Danish jazzquartet Orpheus asked for a super-

heroes style cover for their new release. I or-

ganised a low budget photosession and shot a

series of action packed photos that after some

editing turned into the cover presented here.

In the proces I also defined a band logo that

they could use in the future.

On the right page are photos from the photo

session and the release poster.

NINA BAUN - SOMETHING IS ALWAYS MOVING

Danish jazz vocalist Nina Baun and her band Guma was about to release their debut album ‘Something is

always moving’. The danish illustrator and designer Katrine Marie Nielsen was asked to do the artwork as

well as the photos for the album. I did the graphic layout of all the text, designed the frontcover logo and

did all the prepress work.

EXIL - PORNTIP

Cover made for the young jazzquartet Exil’s debut album. I made a sim-

ple design in black and white with a single red circle in the title. Instead

of a booklet I shot a series of pictures in the recording studio and at-

tached them as a deck of cards in a small envelope.

On the right page are examples from the website, the press release and

the poster.

four young music ians with a strong and personal express ion uni f ied through or ig ina l composi t ions g ives the music an intense nerve which demands attent ion

inspi red by the modern jazz but constant ly searching for new paths they succeed in making both the min imal ist ic as wel l as the complex music a unique and interest ing exper ience for the l is tener

ex i l has recent ly won the danish young jazz compet i t ion 2007 in jazzhouse copenhagen and are now prepar ing to part ic ipate in the young nordic jazz compet i t ion and are recording the i r debut record which wi l l be re leased th is autumn

www.myspace.com/musicbyexi l

ex i l - excels ! wi thout a doubt th is is a group worth fo l lowing; indiv idual ly and col lect ive ly. ex i l is a winner !- ed th igpen

mikko ett ienne saxophonebo thymann gui tarpetter e ldh double bassmarc lohr drums

contactte l +45 2947 0255mai l mai l@exi lmusic.com

exi lmusic.com

.ex i l

FLUX - PENINSULATOR

The band Flux wanted something differ-

ent for their debut album. Since the re-

cord label demanded a cover in plastic I

decided to do the cover in white plastic

with a black sticker which also functioned

as a seal.

Inside the booklet I did a small poster

with artwork displaying the bandmem-

bers in a collage style with their logo.

Above are hand drawn sketches for the poster and to the

right are two examples of posters made for the band.

On the opposite page is the design for the bands demo

(which I originally designed the logo for) and the layout

for their website.

GREEN CHIMNEYS

Danish saxophone player Martin

Stender’s project ‘Green Chimneys’ was

an attempt to use jazzmusic as a kind of

meditation. The record mixed meditative

spoken word with melancholic melodies

and soundscapes played by the amazing

jazzquintet.

For the cover I used a series of atmos-

pheric pictures in a simple but judicious

manner and combined them with white

surfaces and small text set in Courier. On

the front cover the name of the band is

sorrounded by leaves giving it a serene

yet emotional feel. All the photos where

shot by danish photographer Lauge Fal-

kentorp.

COMPETITION PROPOSAL/ / A W A R D E D 1 . P R I C E B Y J U R Y

F O O D & E C O - S C I E N C E ° D E N M A R K

®

GREENHOUSELOCATOR BOLD

�

2NEUTRAL

®

® F O O D & E C O - S C I E N C E ° D E N M A R K

®


®

PIG CITY - COMPETITION PROPOSAL

The Pig City Project is a revolutionary new agriculture concept combining

large tomato and pig production facilities in a new architectural concept. The

symbiosis diminishes many of the serious consequences for people, animals

and the environment that are normally associated with modern, industrial

farming.

The two major contractors behind the project held a student competition

for a complete branding of the future company - containing proposal for a

new name, a visual identity as well as packaging for the final products.

My proposal was awarded 1. prize by the jury and won the competition.

The new name ‘Greenhouse’ and the main logosDeveloping the main logo

Different logotypes

KLIMAMILJØBÆREDYGTIGHED

RGB 0-57-25

PANTONE 3435 EC

20%

40%

60%

80%

CMYK 92-48-94-62 RGB 86-175-49

PANTONE 361 EC

20%

40%

60%

80%

CMYK 69-0-100-0

RGB 0-135-173

PANTONE 314 EC

20%

40%

60%

80%

CMYK 82-31-20-4RGB 190-227-237

PANTONE 304 C

20%

40%

60%

80%

CMYK 30-0-8-0

RGB 0-0-0

PANTONE BLACK

20%

40%

60%

80%

CMYK 50-40-40-100RGB 96-96-77

PANTONE 418 C

20%

40%

60%

80%

CMYK 33-0-31-75

RGB 255-255-255

PANTONE WHITECMYK 0-0-0-0

LYST GENBRUGS-PAPGRAPHIC IDENTITY

The logo and the identity focuses on the sustainable and climatic aspects of the project as well as refering to the architectural

appearence of the production facilities. The recycling symbol is incorperated both in the logo and in the proposal for a labeling

of the CO2 neutral products.

The brand portrays a belief in a modern and industrial way of farming by using the modern looking typeface ‘Klavika’ and

by highlighting the content with a easily readable font on front of the packaging. The packaging combining the green with a

bright blue, creating a new and atypical color combination for meat and vegetable products. When the blue color is used this

way, it creates awareness of the climate issues in the Greenhouse project.

KLIMAMILJØBÆREDYGTIGHED

RGB 0-57-25

PANTONE 3435 EC

20%

40%

60%

80%

CMYK 92-48-94-62 RGB 86-175-49

PANTONE 361 EC

20%

40%

60%

80%

CMYK 69-0-100-0

RGB 0-135-173

PANTONE 314 EC

20%

40%

60%

80%

CMYK 82-31-20-4RGB 190-227-237

PANTONE 304 C

20%

40%

60%

80%

CMYK 30-0-8-0

RGB 0-0-0

PANTONE BLACK

20%

40%

60%

80%

CMYK 50-40-40-100RGB 96-96-77

PANTONE 418 C

20%

40%

60%

80%

CMYK 33-0-31-75

RGB 255-255-255

PANTONE WHITECMYK 0-0-0-0

LYST GENBRUGS-PAP

2NEUTRAL

®

® F O O D & E C O - S C I E N C E ° D E N M A R K

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®

FREMTID GRØN SYMBIOSE CYKLUS GARTNERI GRISE KREDSLØB KØD SYNERGI GÅRD GRØNTSAGER VIDEN FARM DYREVELFÆRD MAD TILLID CYKLUS TOMATER DYR HELHED FORBINDELSEDRIVHUS(EFFEKT) GENIALTCYKLUS BÆREDYGTIGHED AFTRYK KLIMA FØDEVARER TEKNOLOGI KØD DRIVHUS


®

•

All packaging uses QR-codes giving easy access to further info.

FREMTID GRØN SYMBIOSE CYKLUS GARTNERI GRISE KREDSLØB KØD SYNERGI GÅRD GRØNTSAGER VIDEN FARM MAD TILLID CYKLUS TOMATER DYR HELHED FORBINDELSEDRIVHUS(EFFEKT) GENIALTCYKLUS BÆREDYGTIGHED AFTRYK KLIMA FØDEVARER TEKNOLOGI KØD DRIVHUS


®

SUNDKAJ 7 / DK-2100 COPENHAGENT +45 3915 5600 / M +45 2829 2955WWW.GREENHOUSE-DENMARK.COM

PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGENT +45 3915 5600 / M +45 2829 2955WWW.GREENHOUSE-DENMARK.COM

Jens Hansen / DIREKTØR

PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGENT +45 3915 5600 / M +45 2829 2955

WWW.GREENHOUSE-DENMARK.COM

Coop A/SSluseholmen 8BDK-2450 København SV

FREMTID GRØN SYMBIOSE CYKLUS GARTNERI GRISE KREDSLØB KØD SYNERGI GÅRD GRØNTSAGER VIDEN FARM DYREVELFÆRD MAD TILLID CYKLUS TOMATER DYR HELHED FORBINDELSEDRIVHUS(EFFEKT) GENIALTCYKLUS BÆREDYGTIGHED AFTRYK KLIMA FØDEVARER

®









Att: Peter Christensen

10.02.2011

Kære Peter Christensen,

Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim.

In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida el-ementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci.

Venlig Hilsen,

Jens Hansen/ direktør

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BRANDING

On the left page are examples of branding the production site,

tranportation vehicles and merchandise and bags for the visitors

center.

On this page are examples of stationary, envelopes, business

cards and postcards.


KG-PRIS151,50

PAKKEDATO08.11.11

INGREDIENSERMAGER OG MØR SVINEKOTELET

VÆGT400g

33,50 kr.MINDST HOLDBAR TIL

15.11.11


DANSKESVINEKOTELETTERFRA GRISE, DER HAR HAFT DET GODT OG HVERKEN BELASTET KLIMA ELLER MILJØ.

2NEUTRAL

Svinekødet fra GREENHOUSE er et resultat af en fuldstændig kompromisløs holdning til klima og fødevarer. Det er kød fra grise, der har haft et godt liv på samme sted fra fødsel til slagtning. Med god plads, motion, særligt udvalgt kost og ingen transport.

Hos GREENHOUSE indgår produktionen af svinekød i en komplet gennemtænkt og højteknologisk symbiose med produktionen af grøntsager. Kombinationen af et gartneri og en svinefarm i samme bedrift betyder at ingen ressourcer går til spilde og ingen forurening af hverken miljø eller klima finder sted. Kødet du står med er derfor 100% CO2-neutralt.

På grund af vores særlige foderblandinger, der ligeledes produceres i landbrugshuset, hensyn til dyrevelfærd, human slagtning og genanvendelse i alle aspekter af fødevareproduktionen bliver også kødkvaliteten i sin helt egen klasse.

Prøv produkterne fra GREENHOUSE og spis det gode svinekød med god samvittighed!

�


PACKAGING FOR THE PORK

Today nearly all meat is wrapped in black plastic trays covered with saran wrap and applied a simple little

sticker. The new GREENHOUSE packaging of pork meat challenges this standard and implement a packag-

ing that lights up, while still following the packaging standards and can thus easily be implemented in su-

permarket coolers and industrial package systems. The blue color highlights the climate aspect, and draws

attention to the product in the supermarket. The choice of colors and typeface, gives an impression of a

modern food product that is sustainable, climate friendly and of the highest quality. The CO2 label acts as

a new type of consumer friendly opening mechanism. The packaging is of course 100% sustainable and with

the choice of biodegradable bioplastics it can be recycled and reused.


DANSKEØKOLOGISKE TOMATER DER OVEN I KØBET ER DYRKET MED MINDST

MULIG BELASTNINGFOR KLIMA & MILJØ.100% BÆREDYGTIGT


®

2NEUTRAL

Tomaterne fra GREENHOUSE er altid røde og modne, men tanken bag er grøn.

Det er den, fordi der er taget skånsomt hånd om de danske, økologiske dyrkningsprincipper med vægt på naturlig bestøvning, ingen brug af sprøjtegifte og derved ingen forurening af miljøet til følge.

Tomaterne er dyrket hos GREENHOUSE, der med en gennemtænkt og højteknologisk produktion kan levere 100% CO2-neutrale fødevarer.

Vi har i Danmark en lang tradition for dyrkning af gode danske grøntsager - heriblandt tomater. Men med vores lange mørke vintre har det tidligere krævet meget energi at ska�e friske danske tomater hele året. Ved at producere forskellige fødevarer i én samlet bedrift, kan alle ressourcer udnyttes ned til mindste detalje og genanvendes indenfor bedriften.

Derfor er grøntsager fra GREENHOUSE det bæredygtige og klimavenlige valg iblandt de gode danske grøntsager. Og den røde farve og den gode smag er stadig helt i top!

� 2NEUTRAL

ØKOLOGISKETOMATER

PACKAGING FOR THE TOMATOES

The packaging for the tomatoes also have a large top surface where it is clearly communicated to the con-

sumer which product we are dealing with. The recognizable recycable cardboard are also used here, but

for the packaging to be easier to stack and ship, and the tomatoes to be better protected in the shopping

bag, the top of the package is flat and the shape more angular. In order to maintain a large view of the

tomatoes there is a cutout segment in one of the ends. The Greenhouse logo is punch cutted into the end

of the packaging and gives a view into the tomatoes at the bottom.


Scan QR-koden med din mobiltelefon, for at finde mere information om hvordan du kan besøge fremtidens landbrug!

Hos GREENHOUSE står vi altid klar til at vise vores unikke landbrugskoncept – hvad enten det er de endeløse rækker af økologiske og bæredygtige tomater, de søde grise som ligger i halmen eller det højteknologiske miljøanlæg, som sørger for at ingen ressourcer går til spilde.

�

BESØG OS!

GREENHOUSE er ikke kun en landbrugsvirksomhed med fokus på miljø, dyrevelfærd & klima. Det er en helt ny måde at drive landbrug på. I det moderne landbrug er dyrkning af planter og dyrehold blevet skilt ad. GREEN-HOUSE konceptet bringer dem sammen igen i en symbi-ose til gavn for klima og miljø.

GREENHOUSE kombinerer en nytænkende arkitektur med topmoderne landbrugsteknologi og bringer derved landbruget ud af de traditionelle rammer og ind i frem-tiden, hvor alle aspekter omkring kvalitet, forurening og dyrevelfærd er taget i betragtning.

Den globale opvarmning er vor tids største miljøprob-lem. Ifølge klimaforskere kan den ikke blive bremset tilstrækkeligt, hvis landbruget fortsætter med at udlede drivhusgasser som hidtil. Hos GREENHOUSE mener vi, at nøglen til at bringe den alt for høje CO2-udledning fra produktionen af fødevarer ned, er at kombinere ældre generationers idéer om synergi og genanvendelse inden-for den enkelte gård med nytænkning, sammenlægning og højteknologiske produktionsprincipper.

Ved at lægge forskellige produktioner af fødevarer sammen i højteknologiske landbrugshuse med gennemtænkt arkitektur og moderne miljøanlæg, kan man opnå en 100% CO2-neutral produktion, uden at gå på kompromis med fødevarernes kvalitet.

Tendensen går i landbruget mod færre, men større bedrifter, som i højere grad end tidligere kun producerer én fødevarer i store mængder. Dette skaber problemer med spildprodukter, sygdomme og stress for dyrene.

Alle disse aspekter er taget med i overvejelserne hos GREENHOUSE. Her ligger svineproduktion og gartneri under samme tag, og netop kombinationen af de to bedrifter, gør at ingen ressourcer går til spilde, og der ikke bruges unødig energi.

Derfor kan du med god samvittighed vælge produkter fra GREENHOUSE når du handler.


FREMTIDENS LANDBRUG ER BÆREDYGTIGT

Svinekødet fra GREENHOUSE er et resultat af en fuldstændig kompromisløs holdning til klima og fødevarer. Det er kød fra grise, der har haft et godt liv på samme sted fra fødsel til slagtning. Med god plads, motion, særligt udvalgt kost og ingen transport.

Hos GREENHOUSE indgår produktionen af svinekød i en komplet gennemtænkt og højteknologisk symbiose med produktionen af grøntsager. Kombinationen af et gartneri og en svinefarm i samme bedrift betyder at ingen ressourcer går til spilde og ingen forurening af hverken miljø eller klima finder sted. Kødet du står med er derfor 100% CO2-neutralt.

På grund af vores særlige foderblandinger, der ligeledes produc-eres i landbrugshuset, hensyn til dyrevelfærd, human slagtning og genanvendelse i alle aspekter af fødevareproduktionen bliver også kødkvaliteten i sin helt egen klasse.


Tomaterne fra GREENHOUSE er altid røde og modne, men tanken bag er grøn.

Det er den, fordi der er taget skånsomt hånd om de danske, økologiske dyrkningsprincipper med vægt på naturlig bestøvn-ing, ingen brug af sprøjtegifte og derved ingen forurening af miljøet til følge. Tomaterne er dyrket hos GREENHOUSE, der med en gennemtænkt og højteknologisk produktion kan levere 100% CO2-neutrale fødevarer.

Vi har i Danmark en lang tradition for dyrkning af gode danske grøntsager - heriblandt tomater. Men med vores lange mørke vintre har det tidligere krævet meget energi at ska�e friske danske tomater hele året. Ved at producere forskellige fødevarer i én samlet bedrift, kan alle ressourcer udnyttes ned til mindste detalje og genanvendes indenfor bedriften.


FREMTID GRØN SYMBIOSE CYKLUS GARTNERI GRISE KREDSLØB KØD SYNERGI GÅRD GRØNTSAGER VIDEN FARM DYREVELFÆRD MAD TILLID CYKLUS TOMATER DYR HELHED FORBINDELSEDRIVHUS(EFFEKT) GENIALTCYKLUS BÆREDYGTIGHED AFTRYK KLIMA FØDEVARER TEKNOLOGI KØD DRIVHUS


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KG-PRIS151,50

PAKKEDATO08.11.11

INGREDIENSERMAGER OG MØR SVINEKOTELET

VÆGT400g

33,50 kr.MINDST HOLDBAR TIL

15.11.11


DANSKESVINEKOTELETTERFRA GRISE, DER HAR HAFT DET GODT OG HVERKEN BELASTET KLIMA ELLER MILJØ.

2NEUTRAL

2NEUTRAL

BROCHURE WITH INFORMATION ON GREENHOUSE PRODUCTS

The brochure is intended as a supplement to the package and should be available by the Greenhouse

products in the supermarket. The story behind Greenhouse is elaborate and not seen before in Denmark.

Therefore, it is important that consumers are encouraged to learn about the story behind the products. My

presentation on the booklet contained a general text on the Greenhouse concept as well as two short texts

on tomatoes and pork. Since the folder has a more informative character than the packaging it is kept in a

more stylish and simple design that has a higher degree of reliability to it.

APPEARENCE IN THE SUPERMARKETS

To highlight the products as much as possible, the meat products should be presented in a separate section

of the cooling disk surrounded by green cardboard with the Greenhouse logo on it. This creates a sharp

contrast to the blue trays, and makes the products easily recognizable.

POSTERS & MARKETING

The marketing material uses the same clear messaging as the packaging. The

text on the two posters says:

‘Danish organic cherry tomatoes that is grown with the least possible impact

on climate and environment.’

‘Danish tender pork from pigs that had a good life and didn’t strain the cli-

mate nor the environment.’

2NEUTRAL

DANSKE ØKOLOGISKE CHERRYTOMATER DER OVEN I KØBET ER DYRKET MED MINDSTMULIG BELASTNINGFOR KLIMA & MILJØ.

Tomaterne fra GREENHOUSE er altid røde og modne, men tanken bag er grøn. Det er den, fordi der er taget skånsomt hånd om de danske, økologiske dyrkningsprincipper med vægt på naturlig bestøvning, ingen brug af sprøjtegifte og derved ingen forurening af miljøet til følge. Tomaterne er dyrket hos GREENHOUSE, der med en gennemtænkt og højteknologisk produktion kan levere 100% CO2-neutrale fødevarer.


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2NEUTRAL

Svinekødet fra GREENHOUSE er et resultat af en fuldstændig kompromisløs holdning til klima og fødevarer. Det er kød fra grise, der har haft et godt liv på samme sted fra fødsel til slagtning. Med god plads, motion, særligt udvalgt kost og ingen transport. Hos GREENHOUSE indgår produktionen af svinekød i en komplet gennemtænkt og højteknologisk symbiose med produktionen af grøntsager. Kombinationen af et gartneri og en svinefarm i samme bedrift betyder at ingen ressourcer går til spilde og ingen forurening af hverken miljø eller klima finder sted. Kødet du står med er derfor 100% CO2-neutralt.


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DANSK MØRT SVINEKØD FRA GRISE, DER HAR HAFT DET GODT OG HVERKEN BELASTETKLIMA ELLER MILJØ.

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