portfolio (for internship program)

RAJA LUTH HASANRAJA LUTH HASAN

about me.

The Name is Raja Luth Hasan. My parents gave me that name when i was born in Jakarta, 23 July 1995. Raja means king. the meaning of my name is the one who can lead, the one who will win, the one who will reach the top. I am a passionate and optimistic person. Not giving up till i reach what i targeted before. as a graphic designer, i am very passionate in logo designing, 3d modeling, and also shoe designing. can’t live without design, music and jokes. Respect is very important for me. I like to see person who can respect others the way they should be. i love myself and i love people that loves me.

My mother is the one who keeps me making myself better and better, she is the one that being the motivation for me to reach my goal to be a great designer, successful entrepreneur, and phenomenal musician.

INTRODUCTION/HIGH+LOW

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GRAPHIC DESIGNER

RAJA LUTH HASANGRAPHIC DESIGNER

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the explanation

“ Stability is all that we are looking for...”

the “High” and “Low” are the two frequencies that very important in creating such beautiful simphony in music. the stability between the two is very affecting the beauty and also the dynamic of a song or sounds. It also represents the two phase of human life.

The High phase represent the good times, smiles, laugh and success . The high phase is the thing that all human kind try to get in their life. But, to get to the High phase. All of us has to strive first in the Low phase in our own journey. but that’s the exact mean-ing of living our life. The Adventure of going through those phases are the thing that make us more human and will make our success become more meaningful, beautiful, memorable , and also interesting. It is pointless for a human to only have one of the phase in his/her life.

In my life, i have been through those two phases and untill today i’m still striving to create the stability in my self, so based on

MANUAL

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MANUAL/HIGH+LOW

To create unique dimensional art using monochrome color

manual design NIRMANA

objective

creating illusions from 2 dimensional art.challenge

i made the depth illusions and twist illusions.solution

lecturer : Wildan Hanif class : 2D Design year : 2014 tools : pencil and marker

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the Process

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MANUAL /HIGH+LOW

To create the sketch of President University.

manual design PRESIDENT UNIVERSITY SKETCH

objective

creating the 2 point perspectives sketch.challenge

the sketch was made using left and right point perspective.

solution

lecturer : Devia Wahyu class : Drawing year : 2014 tools : pencil

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lecturer : - class : - year : 2016 tools : pencil

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ADVERTISING AND BRANDING

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(Public Service Announcement)

create a public service announcement based on our topic and issuesobjective

the PSA has to be relevant with the issues nowadays.

challenge

i did some research for the issues that needed to be discussed, and finally came up with the issues of polution in big cities like Jakarta, Bekasi and others. how it affects the health of people,not only adult but also children.

solution

MASKER SEHAT

lecturer : Satya Yudha class : VCD 4 year : 2015 tools : Illustrator,Photoshop.

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The series

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lecturer : David Joachim class : Advertising year : 2015 tools : Photoshop.

(Advertisement)

create a unique advertisement for one brand.objective

the advertisement has to be attractive.

challenge

i used the issue of “ice cream as woman’s favorite”.

solution

CAMPINA ICE CREAM

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(Public Service Announcement)

create a public service announcement based on our topic and issuesobjective

the PSA has to be relevant with the issues nowadays.

challenge

its about the issue of household waste that increasing nowadays, so i decided to chose the issue about promoting the art and craft that could reduce the waste.

solution

ART N CRAFT

lecturer : - class : VCD 4 year : 2016 tools : Photoshop.

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lecturer : Yan Riyadi class : Motion Graphic year : 2015 tools : Illustrator,Photoshop,Premiere

JAMBI TV REBRANDING

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Jambi TV is a first regional private television station Jambi Province.Jambi TV range includes the city of Jambi, Jambi Muaro, Batang district, and surrounding areas. Jambi TV broadcast for 18 hours, from 06.00 pm until 24.00 pm. The television stations are members of the Jawa Pos TV network

about JAMBI TV

creating a redesign concept of Jambi TV

rebranding conceptJAMBI TV

objective

In depth research of Jambi TV objectives, origins, and people’s demands are required during execution of this rebranding project to achieve a better result.

challenge

I have done my research on Jambi TV, after knowing their main objec-tives and also people’s demand I decided to create a new concept which is simpler and can depict the image of the TV channel as the leading local tv in Jambi.

solution

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logo proportion and color

logo alternatives

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stationery design

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JAMBI TV Video Bumper(watch here for full video)

https://www.youtube.com/watch?v=BtwnHhwIqrU

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broadcast display

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EELY


WEELY is an gps application which focusing on 2 wheels vehicle. the application embrace us to use bicycle or motorciclye rather than cars or other kind of vehicle. the main goal is to reduce the traffic jam issues in big cities such as jakarta. it features shortcut and also as an advisor for our riding trip. it also shows narrow paths that only can be reached by motorcycle of bicycle.but weely also has the feature for the cars.

WEELY BRANDING

lecturer : - year : 2016 tools : Illustrator,Photoshop

ride freeride fun.

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logo proportion and color

creating a brand new design concept of weely.

branding conceptWEELY

objective

In depth research of the people’s demands are required during execution of this rebranding project to achieve a better result.

challenge

i have done research for people’s demands and other gps applica-tion.

solution

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WEELY USER INTERFACE

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ABO


as a new Basketball team in West Sumatra,Indonesia. Kabo needs to show their competitors that the team is strongly established. the team also need recognition for their identity as the basketball team that representing West Sumatra.

KABO BRANDING

lecturer : - year : 2016 tools : Illustrator,Photoshop

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creating a strong identity concept of kabo.

branding conceptKABO

objective

In depth research of the people’s demands are required during execution of this rebranding project to achieve a better result.

challenge

i have done research for people’s demands and other gps applica-tion.

solution

#991d20#090a0b #a61f23 #e2e3e3 #fffff f

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KABO OFFICIAL JERSEY

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LOGO COLLECTIONS to show the logos that i’ve worked on.

objective

creating the logo that fits with the specifications that had been given by the clients.

challenge

Stands for Active, Dedicative, and Honor, Action is one of cabinet that compete to occupy positions of Executive Student Organiza-tion year 2014 in President University, their vision itself is to organize events in the university and to convey the aspirations of students. i decided to create a bold logo, which could represent their vision and images as a cabinet which take decisive actions, sprightly, and trustworthy.

ACTION

POWER Magz is a monthly magazine covering rap/hip-hop music and culture, streetwear, sneakers, cars, lifestyle, and the arts.The logo itself was made to show the simplicity and also the feel of urban lifestyle which is the character of the magazine.

POWER MAGZ

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KOPI AAA is a coffee brand from Jambi, Indonesia. the company has been running their business since 1966. The company produces high quality of coffee, but the brand is having the prob-lems in the marketing since they couldn’t handle the competitions between other brands. so i decided to modernize the brand.

KOPI AAA

SMMF is a music festival in that take place in Jambi,Indonesia. it is held on summer. the purpose of the event is to embrace the creativity of young talents in Jambi, as the way to promote the city, and also as a new concept of entertainment for the people.to create the logo to be fit with the objectives of the event i decid-ed to add “tropical elements” in the logo and also the “angsoduo” or the two swans as it is the symbol of the city.

SIGINJAI METRO MUSIC FESTIVAL

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This logo was made for the Event Organizer Dreamland Prod.the client was asking that i made it to show the creativity and uniqueness of the event organizer itself.

DREAM LAND PRODUCTION

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ULJi s a company that runs in home securi -ty. they sell home security systems. the idea of the logo is to show the initials of the company and also the image of secu r-ing wich represented by the shape of “shield” .

UNITED LONG JHON

HOME SECURITY

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Sushi

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PACKAGING /HIGH+LOW

redesign the logo and packaging of an Indonesian coffee brand “A CUP OF JAVA”.

packaging redesignA CUP OF JAVA

objective

A cup of java is a coffee brand and coffee shop that serves a variety of drinks, suitable to be enjoyed at leisure. in the other hand the prices of the coffee itself isn’t suit with the design that was applied. therefore the design needs to be match with the price range

challenge

the old branding of a cup of java was a little bit outdated. so the idea of the design is to make it fresh, simple, and modern without forgetting to make the brand looks classy.

solution

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PACKAGING /HIGH+LOW

lecturer : David Joachim class : Packaging year : 2015 tools : Illustrator,Photoshop

tumbler

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coffee cup coffee bag zipper

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barista’s apron cap

supervisor’s polo shirt

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PACKAGING /HIGH+LOW

to create a chopstick packaging design of one brand.

Chopstick packaging designOSAMA SUSHI

objective

the brand can be a real brand name or an artificial brand.

challenge

i decided to create a new artificial brand to widen the inspiration for the chopstick packaging design. but in consequences i had to establsih a new idea and concept of the brand to.

OSAMA sushi is a midle class restaurant that serves kinds of sushi and seafood which the target of the marketing is high-school students and college students. Osama is the place where teens could hang out and eat with their friends without thinking too much about the price.

solution

the concept

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Sushi

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PACKAGING /HIGH+LOW

lecturer : David Joachim class : Packaging year : 2015 tools : Illustrator,Photoshop

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3D MODELING

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lecturer : - class : - year : 2015 tools : 3DS MAX

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EDITORIAL /HIGH+LOW

lecturer : Hermanto Laksana class : Desktop Publishing year : 2015 tools : Illustrator,Photoshop

to create a self made brand magazine.

Magazine Design POWER MAGZ

objective

create a magazine that focusing on my interest or hobby with good layout design and typography.

challenge

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portfolio (for internship program)

Documents