Fr 87

ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.

Francium is an exquisite and rare

BREAK UPWITH YOURCARRIER

WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME

Fr 87

ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.

Francium is an exquisite and rare

Fr87

ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.

Francium is an exquisite and rare

BREAK UPWITH YOURCARRIER

WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME

CROWN WINESPackaging development

A macabre and hip new brand of wines that enables its customers to re-purpose the bottles into edgy

decorative pieces. The brand appeals to millenials nationally that are not loyal to a wine and shop in the

store by the label’s level of mystery and intrigue.1

MILKSTACHEBrand identity and packaging

MILKSTACHE is about instant gratification and delivering milkshakes on-demand in under 30 minutes.

The target audience for the brand are those in the San Francisco area that are looking for a nostalgic, yet modern

treat and are digitally savvy. 2

3how do you want to order?

OMGCALL ME!

ROBOTS PLEASE.

ENTER # AND WE’LL CALL YOU! WWW.MILKSTACHE.COM

4

What kind of mood are you in?

CHOCOHOLIC: DON’T TALK TO ME

CLASSIC CHOCOLATE (OR SWIRL)

PLAIN JANEVANILLA

LET’S GET WEIRD

FEELIN’FRUITY

CREME BRULEE“VANILLA CUSTARD”

KEEP IT SIMPLE

LOVE ME SOME RED BERRIES

TAKE ME TO THE BLUEBERRY FARM

CREEPERBERRY(STRAWERRY/RASBERRY)

RAZAMATAZ(BLUEBERRY)

IT’S MINT SO THATMEANS ITS HEALTHY

I ONLY MAKE CAKES TO LICK THE SPOON

CARTOON STACHE(CARROT CAKE BATTER)

TRUCKER’S DELIGHT(CREME DEL MINTE)

how hungry are you?SOOO

HUNGRY!

SMALL(6 OZ) LARGE

(16 0Z)

CLASSIC(8 OZ)

2

1JUST A TREAT

H O W T O C H O O S E

T H EP E R F E C T

M I L K S H A K E

E N J OY !

m i l k s h a k e s d e l i v e r e dORDERHOME

3how do you want to order?

OMGCALL ME!

ROBOTS PLEASE.

ENTER # AND WE’LL CALL YOU! WWW.MILKSTACHE.COM

4

What kind of mood are you in?

CHOCOHOLIC: DON’T TALK TO ME

CLASSIC CHOCOLATE (OR SWIRL)

PLAIN JANEVANILLA

LET’S GET WEIRD

FEELIN’FRUITY

CREME BRULEE“VANILLA CUSTARD”

KEEP IT SIMPLE

LOVE ME SOME RED BERRIES

TAKE ME TO THE BLUEBERRY FARM

CREEPERBERRY(STRAWERRY/RASBERRY)

RAZAMATAZ(BLUEBERRY)

IT’S MINT SO THATMEANS ITS HEALTHY

I ONLY MAKE CAKES TO LICK THE SPOON

CARTOON STACHE(CARROT CAKE BATTER)

TRUCKER’S DELIGHT(CREME DEL MINTE)

how hungry are you?SOOO

HUNGRY!

SMALL(6 OZ) LARGE

(16 0Z)

CLASSIC(8 OZ)

2

1JUST A TREAT

H O W T O C H O O S E

T H EP E R F E C T

M I L K S H A K E

E N J OY !

m i l k s h a k e s d e l i v e r e dORDERHOME

BAD RABBITBrand identity and merchandise

is not your average brewery. Bad Rabbit brings outyour naughty and innocent inner child. Bad Rabbit

is also a lifestyle brand that draws a very loyal following in the San Francisco area that support local brews, their

favorite of course, which is Bad Rabbit KILLER IPA.3

Fr 87

ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.

Francium is an exquisite and rare

FRANCIUMPeriodic element re-design

The collection features a new intrepretation of a stadard element and creates an emotional response

to the text, flourishes and graphical elements in the design. The result is a lavish and exclusive French

attitude when discussing a non-emotional items such as elements. 4

87

223

FrFrancium

FPO

FPO

TOP AIRLINESCorporate identity and new employee

welcome kit

Top airlines is about a friendly, positive and transparency in the way they do business. They share

and analyze data willingly to help their consumers make the best decision for their situation. TOP is also are one

of the top employers and takes pride in welcoming new employees to their culture with a custom welcome kit.5

ASKS Which is the best U.S. airline?

88% 84% 82% 81% 79%

MOST ON-TIME LANDINGS

# 1 # 2 # 3

# 3 # 5

CUSTOMER SATISFACTION

$$

409B

$301B

$269B

$255B

$101B$$

CARRIERS WITH THE LARGEST REVENUE

FROM FEES$500

AVG. TICKET FROM LA TO NY

REGIONAL PARTNERS

GOVERNMENT TAXES

FUEL COSTS

LABOR

$97.85

$95.33

$75.16

$53.73

$25.67

RENT/BUY AIRPLANES

WHERE DOES THE MONEY

FROM YOUR TICKET GO?

$$ $

$ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $$ $

$ $ $

$$ $

$ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

$ $$ $

$ $ $

$$$$ $

$ $$ $ $ $ $ $ $

$$

$ $ $ $ $ $ $ $$ $

$ $$ $

Labor

WHAT WOULD YOU CUT?

$500Ticket

LaborPlanesPartners

Government Taxes

Fuel

L +MWedding identity development

including digital properties

L+M is a collection for a wedding that aims to inform and welcome out-of-town guests to San Francisco

for this wonderful celebration. The brand of L+M is centered around the first letters of the bride and

grooms name and is applied thoughtfully to each of the particular assets in the family. 6

FPO

T-MOBILE BREAK-UP INTERSTITIALS

Mobile display and out-of-home ads

T-Mobile approaches the mobile industry as the ‘Un-Carrier” and works to disrupt the old fashioned pol-

icies of past and drive increased innovation and efficien-cy for its customers. Through their “Break-up” campaign,

switchers were encouraged to engage socially adn share their story on the web. The mobile units were created to am-

plify that narrative from a media perspective. 7

BREAK UPWITH YOURCARRIER

WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME

TEXAS TOURISMTourism cultural awareness campaign

Texas is known for being a hub for all things western so this campaign was a play on that motif to draw

curiosity and interest from those who have not travelled to Texas in the past. Logo was developed with custom

typography and utilized throughout the placements.8

Fr 87

ancium radioactive metal discovered in 1939 by French chemist Marguerite Perey of the Curie Institute in Paris. There is no more than once ounce of francium in the earth’s crust at one time. Francium decays into astatine, radium, and radon and has a half-life of only 22 minutes.

Francium is an exquisite and rare

BREAK UPWITH YOURCARRIER

WRITE YOUR BREAK-UP LETTER WHILE YOU’RE WAIT FOR MUNI TO COME