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BORN IN CONSTANTA, ROMania

1988 2000 - 2007DRAWING... DRAWING.... DRAWING....

National College of ArtsConstanta, RomaniaGraduate DegreeGraphic Arts

2007 - 2010

University of Art and DesignCluj-Napoca, RomaniaBachelor of Fine Arts (BA)Graphic Arts, Graphic Design

2009

École Regionale des Beaux Arts Rennes, Franceerasmus scholarshipvisual communication

LOGOS PublishingGraphic-DesignerBook cover design, editorial design.

2010 - 2012

Neusoft Mobile SolutionsGraphic-DesignerUser Interface design user interface prototyping

2010 - 2012

KEA Københavns ErhvervsakademiAcademic Professional (AP)Multimedia Design and Communication

2012 - 2014

Copenhagen Concept

Intern for FashionFinder

Multimedia Designer & Graphic- Designer

2013

Red Door StudioVisual Artist

Artwork - personal research

and development

2014 - present

Scandinavian Branding

Intern - Graphic-Design & Media

Brand identity, Logo Design

Typography, Social Media

2014 - 2015

3

EDITORIAL

USER

WEB

PRINT

IDENTITY

TYPOGRAPHY

DESIGN

ARTcontent

DRAWING

SKE

TCHIN

G

ILLUSTRAT

ION

DIGITALI am a Visual Artist and Graphic Designer from

Romania living and working in Copenhagen.

I am educated in Fine Arts, Graphic Design

and Visual Communication (Romania and

France) and in Multimedia Design and

Communication (Denmark), with interest in

culture and technology.

This document represents my portfolio

which contains a selection of works and

projects that I worked for, with a focus on the

variety of medias and platforms that I use,

showcasing my interests and skills in the

design practices and artistic approaches.

INTERACTIVE ILLUSTRATION BOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

WEB & APP DESIGN: FASHION FINDER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

identity & WEB DESIGN: ROYAL CAFE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

WEB & APP DESIGN: RANDOMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

APP DESIGN: COLORADIO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

E-PUBLISHING DESIGN: TO ART OR NOT TO ART . . . . . . . . . .14

ALBUM COVER DESIGN: EN EL PROFUNDO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

INTERACTIVE BOOK: 3 LITTLE PIGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

LOGO DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

BOOK COVER DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

VISUAL IDENTITY (1) : PUPPET PLAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

VISUAL IDENTITY (2) : ROCKET ENERGY DRINK . . . . . . . . . . . . . . . .24

POSTER DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

ILLUSTRATION: QUEENS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28

4

This project prototype has the

aim to take the reader into a journey of

discovering my own story, going from

one page to another sliding horizontally or

vertically, having the chance to influence

the course of the story by choosing one of

the option that he has. The story is based

on a system of hyperlinks that enable the

reader/viewer to choose the faith of the

character and changing the end of the

story with every choice that he makes.

The illustrations are drawn in traditional

techniques and than coloured digitally. Ink

on paper, vector colouring.

2011, Cluj-Napoca, Romania

Interactive Illustration Book

5

I choose

6

w eb & app d e s ign : fash ion f i nd e r

Redesign for the FashionFinder website and FashionFinder mobile application.

My role in the project: UI and Graphic Designer.

FashionFinder is shopping guide that brings together all fashion shops on the smartphone and shows exactly where to find the brands you are looking for. www.fashionfinderapp.com.

2013, Copenhagen, Denmark

7

FashionFinder website and FashionFinder mobile application views and displays.

8

ident i t y & web d e s ign : roya l ca f e

The visual identity and the website for Royal Cafe were designed as a school project while studying at KEA, Multimedia Design and Communication.

My role in the project: concept developer, UI and Graphic Designer (-logo and visual elements, layouts and UX).

The Royal Cafe is a theme driven concept, a unique universe, providing an exciting expe-rience to all its customers. As a pre-expe-rience of this space, the Royal Cafe web page brings the user in this funky universe and it will give a feeling of how is to explore the Cafe in a virtual media. For this, the webpage is created as a 360° view, with a rotating camera displaying the interior of the Café. The experience that the user will encounter will be fun, explorative, surprising and interactive, experience given by the features that the webpage has: hidden buttons, interactive elements, dynamic graphics and engaging navigation function.

2012 Copenhagen, Denmark

Royal Cafe logo and visual identity elements.

9

Royal Cafe website displayed on different platforms and devices.

10

web & app d e s ign : r an doms

The "Randoms" website was designed as an assignment while studying at KEA. The website was designed to follow the same concept as the product is built on and to incorporate the ideas and features of the Randoms design. The overall look is funny and easy, with a special focus on the ‘randomness’ of the product and the feeling that it creates, and it corresponds with the moment of the launching, at Christmas time.The website is built using horizontal parallax scrolling.

The mobile app is designed as part of the advertising strategy, with the purpose of engaging the targeted audience to collect Random items and win prizes.

My role in the project: concept developer, UI and Graphic Designer (visual elements, layouts and UX).

2012 Copenhagen, Denmark

Randoms website views: horizontal parallax scrolling.

11

Randoms mobile application: wireframes sketches and prototype mockups.

Randoms website views.

12

app d e s ign : COLOR ADIO

Coloradio is a prototype web based app developed while studying at KEA.

Concept: To visualize the electro magnetic fields that surround us, in particular the microwave band which is the one wireless technology uses. The local fields of the device can be measured if there is an on-board magnetometer, which reads the surrounding field. This is of course at the moment a native only option, but here we project in to the near future where such permissions may be given to a web app. This can be visu-alized on to waveforms presented graphically. There is readily avail-able databases which list mast data such as position and type, where from range can be calculated. This can be combined with the reading from around the phone. If extended further the app could query for a network reading.There will be two different visual-izing options to sell the experience of ’seeing the invisible’.

My role in the project: concept devel-oper, UI and Graphic Designer (-logo and visual elements, layouts and UX).

2013 Copenhagen, Denmark

Mockup layouts displaying the main screens and features of

the application: the main menu view, the info view, the camera

view and the map view.

13

Sketches showing the design process and the paper prototypes created in order to simulate the user experience and the flow of each action.

Various versions of main screen layouts displaying a photo gallery with different cases of eronate use of mobile phone.

14

e - p ub l i s h i ng d es ign : to art or not to art

The "Art or Not to Art" e-magazine is an interactive editorial concept for iPad, having as subject the argument that analyses the value of art in certain areas. This issue presents the art behind the street art and it incorporates articles that describes various types of street art and urban art. This project is a school project developed while studying at KEA, Multimedia Design and Communication.

My role in the project: concept developer, UI and Graphic Designer (-logo and visual elements, layouts and UX), art director.

2012 Copenhagen, Denmark

A LBUM COVER d e s ign : E N E L P ROFUNDO

15

Album Cover design - EN LO PROFUNDO by Franco Bianco

2014 Copenhagen, Denmark

16

i nt e r act i v e book : 3 l i i t l e p igs

The interactive book "3 little pigs" is an illustrated and animated book for children, project that was developed while studying at KEA, Multimedia Design and Communi-cation. The book is developed to be read using the web browser and offers the possibility for the user to navigate the content, to listen the audio version and to make it easier for young children to enjoy the animation and sounds that are incorporated for a richer experience.

My role in the project: concept developer, character and environment design, user scenario, storyboarding, art director.

2012 Copenhagen, Denmark

17

18

logo d es ign

I designed the "Griffin" logo while doing my internship at Scandinavian Branding. The process of creating this logo went from the initial sketches to the final version, that is refined and then used in the design of a visit card. www.scandinavianbranding.com

2014 Copenhagen, Denmark

Johannes And reas Piihl Linneballe

Ryvangs Allé 6DK 2100 København Ø

M +45 4 272 2285johanneslinneballe@gmail.co m

Griffin Logo sketches

Griffin Logo on visitcards

19

A series of logos designed for various brands and products.

Tutti Amici Restaurant (France), Faces, Danish Crowdsourcing Association, Red Door Studio, C-City Culture, Abigail, Bikasa, Arriva.

2012, 2013, 2014, Copenhagen, Denmark

20

BOOK COVER de s ign

A series of book covers designed for Logos Publishing House, Cluj-Napoca, Romania. Logos functions as an integral part of the editorial group, formed by "Logos", "Peregrinul" and "Discipolul".www.logos.ro

2010-2012, Cluj-Napoca, Romania

21

1. "Strigatul sufletului" - (engl. "Soul cry"), Dan B. Allender, Tremper Longman III, Peregrinul, Logos, 20102. “O clipa de extaz” - (engl. “A moment of ecstasy”), Walter & Ingrid Trobisch, Discipolul, Logos, 20113. “Calea spre vindecare” - (engl. “The path to healing”), Dan B. Allender, Peregrinul, Logos, 20104. “Predestinatia si liberul arbitru - patru puncte de vedere” - (engl. “Predestination and free will - four points of view”), Logos, 2011

1

43

2

22

v i sua l i d ent i ty ( 1 ) : p u pp et p l ay

The Puppet Play Project incorporates the visual identity of Puppet Play music band and the media designed to promote this band. From the logo, to the posters and CD cover, I tried to create a consistent image for the identity of the band and its members, following the style and the concepts that surrounds their identity.

2010 Cluj-Napoca, Romania

Puppet Play Visual identity (up)Puppet Play CD Album (right)

23

Puppet Play concert posters

Puppet Play CD Album

24

v i sua l i d ent i ty ( 2 ) : rocket e n e rgy dr i n k

The Rocket Energy Drink Project - design of the visual identity of the Rocket Energy Drink, product design, packaging, promotion, launching campaign, graphic materials. The campaign slogan is "Choose Rocket!" ("Alege Rocket!"). Project developed for the Contest organized by the Advertising Festival, Cluj-Napoca, Romania.

My role in the project: concept developer, logo and visual identity, package design, campaign strategy, stationary.

2009Cluj-Napoca, Romania

The Rocket logo and typeface;

The Rocket Energy Drink - package can

The Rocket Energy Drink Light Version - package can

25

The Rocket Energy Drink - poster advertisments

26

poste r d e s ign

A series of posters for different events and happenings, covering various subjects: cultural, social, cinematographic, music, festivals.

Prints, various sizes.

2008-2013 Cluj-Napoca, RomaniaCopenhagen, Denmark

“Ohland” - concert poster

27

“How high can you get?” - social poster anti drug “Characters” - theater poster “-15 -25 %” - social poster regarding the economic situation in Romania 2010

“Ohland” - concert poster

28

i l lust r at ion : qu e ens

"Queens" is a series of illustrations of different feminine characters, with the emphasis on the feminine part, a mix between figurative, decorative and abstract. The theme goes around the concepts of feminity, maternity, the goddess archetype, the queen and the female figure.

Ink, colour pens and pencil on paper, various sizes.

2013, 2014, Copenhagen, Denmark

29

30

“Franco Bianco“drawing, pastel on paper 200 x 120 cm 2014

Drawing - personal research2014Copenhagen, Denmark

“Andreea Vlad“drawing, pastel on paper 200 x 120 cm 2014

www.andreeavlad.com +45 53 55 95 27

Copenhagen, Denmark

contact@andreeavlad.com