portfolio

64

Upload: caitlin-workman

Post on 22-Mar-2016

212 views

Category:

Documents


0 download

DESCRIPTION

Caitlin Workman senior design portfolio

TRANSCRIPT

Page 1: Portfolio
Page 2: Portfolio

FLIGHT CHECK// BRANDING

A RE-BRAND OF TSA RESULTING IN A COMPREHENSIVE BRANDING PROJECT DESIGNED AROUND THE CUSTOMER FACING SIDE OF THEIR SECURITY. KEY BRAND ATTRIBUTES INCLUDE PEACE OF MIND, CLARITY, AND GUARDIANSHIP . THE BRAND CAME TO LIFE THROUGH LIGHT AND BRIGHT IMAGERY TO CREATE AN APPROACHABLE BRAND TARGETING A WIDE VARIETY OF TRAVELLERS.

Page 3: Portfolio
Page 4: Portfolio

FLIGHT CHEC

Kansas City International | Suite 1800, 601 Brasilia Avenue | Kansas City, MO 66044

Page 5: Portfolio
Page 6: Portfolio
Page 7: Portfolio
Page 8: Portfolio
Page 9: Portfolio
Page 10: Portfolio

- David Sarnoff, Founder of NBC

FLIGHT CHECprotecting your peace of mind.

Page 11: Portfolio
Page 12: Portfolio

BASEL ACTION NETWORK// ADVOCACY CAMPAIGN

CAMPAIGN ADVOCATING AWARENESS OF NEGATIVE ENVIRONMENTAL EFFECTS DUE TO ELECTRONIC WASTE AND ITS EFFECTS ON THE QUALITY OF LIFE FOR CHILDREN. SEVEN OUT OF TEN CHILDREN IN GUIYU, CHINA –AN E-WASTE DUMPING GROUND– HAVE UNHEALTHY LEVELS OF LEAD IN THEIR BLOOD.

Page 13: Portfolio
Page 14: Portfolio

BLOOM’S TAXONOMY// VISUAL MAP

INFOGRAPHIC MAP CHARTING THE PROGRESS OF MY WORK BASED ON QUALIFYING FACTORS INCLUDING THE SIX MAJOR LEVELS OF BLOOM’S TAXONOMY & AIGA COMPETENCIES.

Page 15: Portfolio
Page 16: Portfolio
Page 17: Portfolio
Page 18: Portfolio

EPHEMERAL ELEMENTS:PUBLIC TYPOGRAPHY// BOOK & IPAD DESIGNS

THE PACING OF OUR WORLD IS EVER INCREASING AND INFORMATION IN OUR AGE IS SHORT-LIVED. A WRITTEN AND PHOTO ESSAY, THIS BOOK DELVES INTO THE WORLD OF TRANSIENT TYPOGRAPHY WHERE QUALITY OF TACTILE TYPOGRAPHY IS DECREASING. BROKEN IMAGES AND TEXT NARRATE THE AESTHETIC EPHEMERAL ELEMENTS OF OUR SURROUNDINGS.

Page 19: Portfolio
Page 20: Portfolio
Page 21: Portfolio
Page 22: Portfolio
Page 23: Portfolio
Page 24: Portfolio

WALNUT CREEK RANCH// BRANDING & IDENTITY

A COLLABORATIVE PROJECT RESULTING IN AN IDENTITY SYSTEM DESIGNED AROUND A LOCALLY OWNED AND OPERATED RANCH IN LAWRENCE, KANSAS. BRAND ATTRIBUTES ARE AUTHENTIC AND TRUSTWORTHINESS OF NATURAL FOODS. THE BRAND CAME TO LIFE THROUGH HUMOROUS IMAGERY AND PLAYFUL COPY TO CREATE AN APPROACHABLE BRAND.

Page 25: Portfolio
Page 26: Portfolio
Page 27: Portfolio
Page 28: Portfolio
Page 29: Portfolio

BUTTS.

NO IF’S, ANDS, OR

Real Food. Real Simple.OVER THE RIVER AND THROUGH THE HILLS, 6 MILES NORTH

www.walnutcreekranch.com

NO BULL.JUST BEEF.

Real Food. Real Simple.OVER THE RIVER AND THROUGH THE HILLS, 6 MILES NORTH

www.walnutcreekranch.com

Page 30: Portfolio

VIE MAGAZINE// PUBLICATION DESIGN

A COLLABORATIVE EFFORT, VIE CENTERED ON THE SUB-CULTURE OF THE NEW WOMAN WHO IS FITNESS DRIVEN, AND INTELLIGENT. A FRIENDLY, TRAINER TONE IS ACHIEVED THROUGH REFERENTIAL MATERIAL ON FITNESS, ADVENTURE, ESSENTIALS, AND WELLNESS. THE VISUAL LANGUAGE RELYS ON MASCULINE ELEMENTS BALANCED WITH FEMININITY.

Page 31: Portfolio
Page 32: Portfolio
Page 33: Portfolio
Page 34: Portfolio
Page 35: Portfolio
Page 36: Portfolio
Page 37: Portfolio
Page 38: Portfolio

GLEE// FONT DESIGN

LETTERFORMS INSPIRED BY A SYSTEM OF CIRCLES WITH WHIMSICAL ELEMENTS AND CHARACTERISTICS OF SANS SERIF LETTERFORMS. DESIGNED IN ILLUSTRATOR AND BROUGHT TO LIFE IN FONTLAB.

Page 39: Portfolio
Page 40: Portfolio
Page 41: Portfolio
Page 42: Portfolio

MINGLED MINDS// BOOK DESIGN

A HAND BOUND LETTERPRESS BOOK COMPLETED AS A COMPILATION OF ICONIC AUTHORS AND QUOTES FOR INSPIRATION. QUOTES AND ILLUSTRATIONS OF AUTHORS ARE SPLIT TO CREATE HUMOROUS MIXING OF COPY AND CHARACTERS.

Page 43: Portfolio
Page 44: Portfolio
Page 45: Portfolio
Page 46: Portfolio

SATURDAY, MAY 9, 2011VIA FAENZA

11:00 – 15:00 THE ART EXHIBITION IS IN THE STREET AND SHOPS Via Faenza District 1

16:00 AWARD CEREMONY Via del Giglio 4

17:30 DANCE PERFORMANCE Church of San Jacopo in Campo Corbolini, Via Faenza 43

19:00 FASHION SHOW Church of San Jacopo in Campo Corbolini, Via Faenza 43

FIFTH EDITION ART CONTEST Arts, culture, trade and comparisons

JOIN US!

POSTERS// FLORENCE BY BIKE PROMO, EVENT POSTER FOR LORENZO DE’ MEDICI’S THE ART IS IN THE STREETS HELD IN FLORENCE, DISCOVER SCUBA RECRUITMENT POSTER, EVENT POSTER FOR AIGA KC PORTFOLIO WORKSHOP, LIVE UNPLUGGED CAMPAIGN POSTER

Page 47: Portfolio

portfolio workshop / feb. 4,2012

b u i l d i n g b l o c k s

$20 fee / art & design building1467 jayhawk blvd. lawrence, KansaS

for information and registration visit

kansascity.aiga.org

DISCOVER SCUBA

WHAT Try SCUBA FREE!

WHEN April 16, 2010 @ 7:00

WHERE Robinson Pool, Lawrence Campus

WHO All KU Students, All Skill Levels

The KU Scuba Club strives to educate new members towards their Open Water Certification and motivate certified divers to further their diving experiences through group-led trips while encouraging voluntary community involvement.

portfolio workshop / feb. 4,2012

b u i l d i n g b l o c k s

$20 fee / art & design building1467 jayhawk blvd. lawrence, KansaS

for information and registration visit

kansascity.aiga.org

Page 48: Portfolio

KIOSK 46//ART & LITERATURE MAGAZINE

PRODUCED BY STUDENTS, KIOSK A MAGAZINE FEATURING THE ART AND LITERATURE OF UNDERGRADUATE STUDENTS AT THE UNIVERSITY OF KANSAS. THE WORKING CONCEPT FOCUSED ON MAKING AND BREAKING THE GRID. DESIGN TEAM: JESSICA MARAK, MAGGIE HIRSCHI, DANIELLE ALDRICH, ERIN ZINGRE, CAITLIN WORKMAN

Page 49: Portfolio
Page 50: Portfolio
Page 51: Portfolio
Page 52: Portfolio
Page 53: Portfolio
Page 54: Portfolio

TYPOGRAPHIC ID// BROCHURE

BROCHURE CONTAINING PERSONAL DESIGN PHILOSOPHY, SELF-EXPRESSIVE TYPOGRAPHIC MONOGRAM AND RELEVANT PERSONAL SYMBOL. THE CONCEPT WAS DRIVEN BY THE PARADOXICAL NOTION OF “ANALYTICAL DEFIANCE.”

Page 55: Portfolio
Page 56: Portfolio

LOGOS & ICONOGRAPHY// VARIOUS LOGOS AND ICONS.

Page 57: Portfolio
Page 58: Portfolio

THE HAPPINESS PROJECT// BOOK RE-DESIGN

A BOOK RE-DESIGN TO TRANSFORM A NOVEL INTO A USER-FRIENDLY JOURNAL. INCORPORATING HIGH-CHROMA AND HAND-DRAWN TYPE CREATED A ENGAGING SELF-HELP GUIDE TO LIVING A HAPPIER LIFE.

Page 59: Portfolio
Page 60: Portfolio
Page 61: Portfolio
Page 62: Portfolio
Page 63: Portfolio
Page 64: Portfolio

DESIGNER. INNOVATOR. VISUAL PIONEER.