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LouisCaLautti
portfolio
>[email protected] • louis calautti rgd
Louis CaLautti, rgd
A member of The Registered Graphic Designers of Ontario (RGD) and alumni of the Ontario College of Art & Design, I combine a strong work ethic with a huge passion for smart design to exceed clients’ expectations every time. A detailed-oriented designer with strong typographic and layout skills. I have strong organizational skills and complete projects efficiently and in a timely fashion.
Building on my freelance, studio and in-house design experiences I’ve developed a strong background in critical thinking with a strategic design approach. My specialties includes corporate communications and identity, publication design, retail branding and advertising with strong working knowledge in rich media.
Louis Calautti, rgd
14 Lauder avenue
toronto oN M6H3E3
416 625 5247
><[email protected] • LOUIS CALAUTTI RGD
Objective: Corby Distilleries Limited is a
leading Canadian manufacturer and marketer
of spirits and imported wines. The goal was
to take the Company to a new stage in its
150- year history and to carry it across
stationery, signage and corporate collateral.
Results: The logo successfully highlighted
the Company’s business focus – the wine
and spirit industry while delivering a
balance between premium tradition and
dynamic modernity.
“I am extremely proud that the stimulus for
our new Corporate logo came from one of our
own employees, in particular Louis. It confirms
to me that we truly are a forward thinking
Wine and Spirit company, with a strong and
proud history, but an even stronger and
brighter future ahead of us. Our employees
feel that, and Louis was able to articulate that
in the form of creative inspiration. That makes
me proud as a leader, and extremely confident
that we are one unit, with a common view of
the future we wish to shape.”
– Con Constandis
President & CEO
Corby Distilleries Limited
CORBY IDENTITYCorby Distilleries Limited
2X 2X
2X2X
><[email protected] • louis calautti rgd
accEl Virox Technologies Inc.
targEt 1998 Merisel Canada Convention
coNNEct oNtario Ministry of Energy, Science and Technology
BoulEVard dEsigN Graphic Design Boutique
atlas/stEVENs Location Management Company
ViNtEXt Copywriting Consultant for LCBO
MoVE to Your grooVE Wonder+ Fresh Fitness Challenge
strada ElEctric Electrical Service
corPoratE idENtitY Various Clients
><[email protected] • louis calautti rgd
objective: To produce three publications
as part of the commitment to Ontario’s
secondary school students—to provide high
school students with important facts about
the options and opportunities available to
them as they are planning for their futures.
results: The concept established words
in a formal, but not rigid layout. Text was
separated into easy-to digest chunks,
offsetting headings with energetic imagery
and composition. The Ministry of Educa-
tion and the Ministry of Training, Colleges
& Universities was delighted with the end
results. The first two booklets were available
at the universities. The three booklets were
distributed to Ontario’s public and private
high schools, provincial schools, care and
treatment centres, libraries, employment
centres and all Government of Ontario
information kiosks.
sEttiNg outMinistry of Training, Colleges and Universities
><[email protected] • louis calautti rgd
objective: To create a pocket-sized information
booklet for distribution at the LCBO featuring
Corby Distilleries long and prestigious history,
whisky portfolio, tasting guidelines and
favourite cocktail recipes.
results: Corby Distilleries was delighted and
received positive feedback from LCBO.
corBY distillEriEs WHisKY EducatioN guidE
Corby Distilleries Limited
><[email protected] • louis calautti rgd
objective: To design and layout a full page
ad to introduce a new and innovative,
environmentally-friendly 250mL packaging
concept for three very popular varietals,
Chardonnay, Merlot and Cabernet Sauvignon.
results: The campaign yielded positive
feedback from client resulting in increased
sales and brand recognition.
tEtra PrisMa PacKagiNg: (r)EVoluitoN PriNt ads French Rabbit Wine
Objective: To design and layout a full pagead to introduce a new and innovative, environmentally-friendly 250 mL packaging concept for three very popular varietals, Chardonnay, Merlot and Cabernet Sauvi-gnon.
Results: The campaign yielded positive feedback from client resulting in increased sales and brand recognition.
><[email protected] • louis calautti rgd
objective: To design and layout a series of
Holiday Food & Drink ads for Kahlúa, showcasing
various recipes and holiday giveaway.
results: Corby Distilleries won the 2003
Elsie Award for Best Food & Drink Ad for the
3-part holiday series on Kahlúa.
KaHlÚa HolidaY PriNt ads
Corby Distilleries Limited
[email protected] louis calautti rgd
><[email protected] • louis calautti rgd
objective: To produce an invitation and
kit cover for a Canadian media event that
would preview Levi’s Engineered Jeans.
results: The message was kept youthful
and energized through the use of bold
imagery, graphics and typography. Received
positive feedback from client. Sold out
products and lots of buzz!
lEVi: tHE tWistEd origiNalLangdon Starr Ketchum Worldwide
><[email protected] • louis calautti rgd
objective: To design and layout a unique sales
and marketing tool that would help Corby’s
Marketing and Sales Managers better under-
stands the marketplace; the outlet types within
it, its consumers, drinking occasions, brand
focus and promotional relevance.
results: The overall message of the design
and format is contemporary with it’s relevant
images, a highly tactile choice for cover stock
and its careful consideration of typography
combined to achieve a widely utilized and
effective marketing tool.
“Great looking booklet – well done Louis!
Pernod Ricard loves it!”
– Colin Kavanagh
Vice President of Marketing
Corby Distilleries Limited
sEgMENtiNg tHE oN-tradE
Corby Distilleries Limited
><[email protected] • louis calautti rgd
objective: McGuinness Exotics is a new
brand in Canada that was launched in
May 2009. There was a need to develop
a look and feel for the brand that would
establish the essence of the brand in a
very urban and contemporary fashion.
At a glance, consumers should be able to
clearly identify that this brand has a
‘super fruit’ influence.
results: A whimsical illustrative approach
was taken to embody and highlight the
brand’s uniqueness. The vibrant colours
and energetic graphics are inviting and
communicate a dynamic urban message
while keeping the look cool, fresh and
fashionable. Central to the point-of sale
merchandise, the creative was carried
over to print magazine ads, tastings and
promotional events.
McguiNNEss EXotics
Corby Distilleries Limited
><[email protected] • louis calautti rgd
objective: Jogo Bonito, manufacturers
and distributors of premier soccer uniforms,
aimed to improve the overall look and
information architecture of their catalogue.
results: Developed a visually engaging
cover that conveys Jogo Bonito’s hard core
love for the game of soccer and the pride
that is put in each and every custom piece.
Response to the design and production
was overwhelmingly positive resulting in
increased sales.
Jogo BoNito uNiForM cataloguE
Jogo Bonito
><[email protected] • louis calautti rgd
objective: A national retail campaign was
developed to help raise money and awareness
for the Canadian AIDS Society.
results: Working closely with the Canadian
AIDS Society, the biggest challenge was in
creating a custom 4-panel necktag that would
sit on the bottle without obscuring the limited
edition front label. Inspired by the Canadian
AIDS Society ribbon, the necktag was the
cornerstone of the programme providing
creative direction for the other elements
including case cards, shelf talkers, print ads
and banners.
Polar icE VodKa
Corby Distilleries Limited
><[email protected] • louis calautti rgd
objective: During Christmas, Corby Distilleries
faces stiff competition as other distributors
ramp up their marketing. The challenge was
to promote Corby’s premium brown spirits
through as partner initiative with Harry Rosen.
results: A sleek and sexy solution geared
towards the sophisticated male consumers.
Elements included case cards, shelf talkers,
print ads and banners.
Multi-BraNd rEtail PrograM
Corby Distilleries Limited
><[email protected] • louis calautti rgd
objective: Virox Technologies Inc. was
looking to redesign their label for their
Accelerated Hydrogen Peroxide (AHP)
cleaning and disinfecting solutions family.
results: A solid typface combined with a
simple graphic conveys the solutions faster
and cleaner disinfecting power. The label
design uses a simple structure and strong
colour pallete to create a strong family brand.
accEl
Virox Technologies Inc.
[email protected] • louis calautti rgd
><[email protected] • louis calautti rgd
objective: To design a poster that would
communicate architecture and design
in Toronto. The challenge was to create a
design that would be simple, compelling
and memorable.
results: The poster is based on an ancient
Chinese puzzle called a ‘Tangram’. It is a
form that challenges the creative thinker
to construct a specific form using all seven
pieces. In this case the letter ‘T’ for Toronto
was constructed as the primary element while
a representational image of Toronto plays
a supporting role, resulting in a powerful,
graphic image.
Awarded People’s Choice Award
fad: FEstiVal oF arcHitEcturE & dEsigN PostEr coMPEtitioN
Toronto Society of Architects