portfolio 2015 light
TRANSCRIPT
The Common G—d
Weissensee KHB2014-2015
Art DirectionContent ManagingGraphic DesignUI DesignVideos Direction & EditingWorkshops Conduct
the common g——d
For my Master project at the Weissensee KHB, I
chose to deal with a non convinient topic of the
Israeli-Palestinian conflict from the perspective of
religion. Since recently there is a common claim
among the Israelis that the political conflict is
actually a religouse conflict, I wanted to examine
the social ethics in the primary books of Islam
and Judaism and to see what the differences
actually are.
I started my project by collecting the social rules
from the Torah and Quran and then published
the comparison on a website, booklets and
posters. I conducted 4 workshops to convey the
comparison further and to confront people’s
reactions to my proposal.
I was interviewing different people regarding the
topic, made a meeting between a Rabbi and a
Muslim guide, documemted the workshops in
video, and edited the whole footage into a 33
minutes report regarding the project.
In this project I used my communication design
skills and my natural curiousity for the attempt to
create a new dialogue in a fragile circumstances.
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The Common G—d / v ideo ins ta l la t ion of t he project repor tindex contact
Avi Goldf inger / 2nd album
Avi Goldfinger2013-2015
Art DirectionGraphic DesignUI Design
Videos Direction & Editing
For his second album decided Avi Goldfinger, to
publish a poem book along his music recording
and to make a visual interpretation for each song
in a video format. The full content of the project
is presented online and contains his first album
material and an illustrated book he published few
years ago.
Following the album’s title ‘What Do You Know
About Jesus Anyway’, we decided to print his
book on a paper known in Israel as ‘Bible Paper’.
We chose the ‘Halftone Manipulation’ in black
and white as the main graphic appearance,
resembling the poetry, drawing an Image by
using many fragments of words.
Most of Goldfinger’s songs dealing with his
search for love in the urban environment of Tel
Aviv, and so we chose for the main image a
figure of a feminine Centaur, as a symbol for his
utopic unreachable love.
This project was executed in collaboration with
Yossi Assulyn at the ‘Yellow Sub’ studio.
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Avi Goldf inger / 2nd album & websi te (2013-14)
www.avigoldfinger.com
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Avi Goldf inger / ‘Love is Unknown in the Ci ty’s Hear t ’ mus ic v ideo (2015)index contact
Avi Goldf inger / ‘We’ve Done I t Wrong’ (Hebrew) music v ideo (2014)index contact
Avi Goldf inger / 2nd album selected music v ideos (2014)index contact
Yael Bar tana
Yael Bartana2013-2015
Graphic DesignUI DesignArt Direction
Yael Bartana is an international video artist based
in Berlin and Amsterdam. She comes originally
from Israel and deals in many of her works with
the theme of ‘Identity’. She is represented by the
Capitain Petzel Galleries in Berlin and New York
and in the Annet Gelink Gallery in Amsterdam.
Her most famouse work is the video trilogy ‘And
Europe Will Be Stunned’ from 2007-2011. With
this piece she represented Poland in the Venice
Art Biennale at 2011.
With a collaboration of Gila Kaplan we created
different graphic visuals for her recent projects:
‘Zwei Minuten Stillstand’ which was a part of the
Impulse Theater Biennale at Cologne, ‘Inferno’,
‘True Finn’ & ‘Pardes (Orchard)’. Along that we
created her visual identity for her studio which
includes a logo, stationary, website, collectors
packages and more.
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Yael Bar tana / websi te & ‘Tru F inn’ neon (2014-15)
www.yaelbartana.com
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Yael Bar tana / ‘Zwei Minuten S t i l l s tand’ v isual ident i ty (2013)
www.zweiminutenstillstand.de
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TIL PSYCHOLOGICAL ASSESSMENT SOLUTIONS
TIL - Psychological Assessment Solut ions / v isual ident i ty (2014)
www.tilint.com (under constructoins)
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Sharon Derhy Photography / v isual ident i ty (2008)
www.sharonderhy.com
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Igal Ahouvi Ar t Col lec t ion / websi te (2015)
www.igalahouvi.com (under constructoins)
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www.bngguitars.com
www.bngguitars.com
feedback reviews videos GaLLerY deaLers about
LittleSister
BigFoot
JokerType
B&G Hand Made Gui tars / e -commerce websi te (2015)
www.bngguitars.com (under constructoins)
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the
PLAY giocAre
JRC Food Chal lenge
JRC - European Commission2015
Art DirectionUI Design
The „JRC FOOD CHALLENGE“ is a software
game that allows users to learn about the
environmental impact of their food choices. The
game features three levels, each of which focuses
on a different environmental impact (climate
change, land use and nitrogen pollution).
In each level, users can select between different
traditional European dishes. Their aim is to find
the dish with the lowest carbon, land-use and
nitrogen footprint respectively. Users can access
layers of helpful information (ranging from
simple tips to in-depth information about the
environmental impact calculations) and receive
feedback on their choices.
The game was developed by 2°- Services in
cooperation with the Institute for Environment
and Sustainability, Joint Research Consortium of
the European Union and was part of the official
EU pavilion at the Expo 2015 in Milan.
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Selected Logos (2009-2015)
TIL PSYCHOLOGICAL ASSESSMENT SOLUTIONS
פעולהעירונית
ביאנלהבת–יםBAT-YAM BIENNALE
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‘Cat Food’ by S tuchka Vkarmanye / music v ideo (2010)index contact
‘Heavy Seas of Love’ by Damon Albarn / in teract ive music v ideo (2014)index contact
Nuzhaa Youth Gal ler y Jaf fa / YouTube inv i ta t ions (2011)index contact
Vaxi l B io Technologies / an infographic v ideo presentat ion (2011)index contact
Thank you for your t ime!
Oded KorachAkazienstrasse 14, 10823 Ber l in
+49 (0)176 84766072odedkorach@gmai l .com
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The Common G—d / master project (2014-2015)
Avi Goldf inger / v isual ident i ty (2013-2015)
Yael Bar tana / v isual ident i ty (2013-2015)
TIL - Psychological Assessment Solut ions / v isual ident i ty (2014)
Sharon Derhy Photography / v isual ident i ty (2008)
Igal Ahouvi Ar t Col lec t ion / websi te (2015)
B&G Hand Made Gui tars / e -commerce websi te (2015)
JRC Food Chal lenge / enviromental in teract ive game (2015)
Vest - Ant i Radiat ion iPhone Case / packaging
Selected Logos (2009-2015)
‘Cat Food’ by S tuchka Vkarmanye / music v ideo (2010)
‘Heavy Seas of Love’ by Damon Albarn / in teract ive music v ideo (2014)
Nuzhaa Youth Gal ler y Jaf fa / YouTube inv i ta t ions (2011)
Vaxi l B io Technologies / in fographic v ideo (2011)
Mono Kul tur Magazine / edi tor ia l des ign (2010)
Cinemaphore F l ip Book / edi tor ia l des ign (2014)
Baby’s Notebooks / my f i rs t present for my daughter (2009)
index:click on a project to nevigate.
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