portfolio 2009
DESCRIPTION
A short introduction of myself and some of previous work for Samsung at Cheil in 2009.TRANSCRIPT
2009 Portfolio
Julien NAULEAUSenior Account Manager
Or Account Director
Professional path
� I worked several years in bluechip agencies� Tequila\ - global agency
� TBWA\DRM – dealer relationship management
� TBWA\FKGB – entertainment
� Ogilvy One – direct marketing
� Connect Factory – animation & stimulation
� MRM – Trade marketing
� DraftFCB – global agency
� RappCollins – global agency
� Cheil Worldwide – global agency
OutdoorEvents
ExhibitionsRoadshows
Window design
TVRadio
OutdoorPress
Direct MarketingTrade Marketing
POS materialBrand Magazine
360° Skills: from brief to analysis
Visual IdentityGreen strategy
PartnershipSponsorship
ATL BTL
OOH
Brand Mgt
WebsitesBanner campaigns
CRMSocial Medias
Digital
PositioningLaunch PlanCo-branding
Product Mgt
Sellers animationRetailers activation
Sales
Formerly innovating for Samsung
OOH 3D shop window for Samsung IT office productsOOH
…
BriefCreate a window demonstratingIT products skills
Objective- A friendly office environment- Create a smart vision of Samsung
Mean- 3D effect window with different angles of vision to create awareness
Office furniture
Window covering
Printed background
Formerly innovating for Samsung
OOH 3D shop window for Samsung X360 notebook launchOOH
…
BriefX360 is lighter than the Air (Apple)
Objective- Show the Crystal design availableon IT products- Show the specs of the new X360 through a scenery
Mean- 3D effect window with different angles of vision to create awarenessWindow covering
Crystal explosion
Printed background
Formerly innovating for Samsung
OOH Car covering for N310 launchOOH
…
BriefN310 the “prêt-a-porter” netbook
Objective- Make the N310 the best accessoryfor fashion addicts- Say it clearly and loud
Mean- 200 car covering for 2 month during summer in High lifestyleplaces in Paris
Formerly innovating for Samsung
Samsung City 2nd ed. @ World Cyber Games in Paris
…
BriefSamsung is the major sponsor forthe WCG since the beginning, get the advantages of that sponsorshipto present the products
Objective- Represent all divisions on a booth- Be associated as THE partner for the best gaming experience
Mean- Negotiate the best place near theentrance to insure a good visibility- 100m² booth
�Rock Band Beatles launch�Dance Dance Revolution�3D gaming corner�Notebook corner�Cell phone corner
- With amazing shows�Pom pom�Contests
Event
Formerly innovating for Samsung
Develop a product with a famous photography license
…
BriefNew LED photoframe, the best giftfor Christmas
Objective- Legitimate the quality of rendering- Grows sales at Christmas time
Mean- Create a partnership with the sharpest and most read magazinedealing with travel pictures : GEO(the equivalent of National Geographic)
- Limited edition (10000 pc)� Including a year of photo� Customed firmware(deal with production in Korea)
- Luxurious POS material
Partnership
Formerly innovating for Samsung
Luxurious display to support a range launch
…
BriefLaunch the Crystal Gloss range
Objective- Magnify the range- Get referenced by retailers- Push the sales to high-endcustomers
Mean- Contact the vendor of Nespressodisplays and get the patent- Produce a smart POS material
POS
Formerly innovating for Samsung
Re-usable display for Netbooks
…
BriefWith more than 10 new netbooksper year, the POS material cost too much to IT division
Objective- Get more budget for a launch byreducing the POS material cost- Create a display which can be usefor 10’’ to 14’’- Smart but cheap
Mean- A Plexiglas fabric made to fit all the products- Including a A5 leaflet display
POS
Product info Leaflet display
Main tasks at Cheil
� Global project management from strategic recommendation to implementation stage across notebook, monitors, storage, printers, LFD and camcorders
� Client management and group reporting� Budget management� Partnerships and branded products� Extra:
� Green papers strategy� Big Corporate project Management� Xbox partnership and actions
Now
� Senior 360° Account Manager
� 7 years in famous agencies
� Very experienced with Electronic goods and Automotive
� Special skills due to various experiences (expertise on Green printing, full range production, tailored working process, …)
� Very professional / results oriented
� Highly adaptable
� Think tank capabilities
Referent contact
� TBWA – Omnicom Group:� Guillaume CHUPEAU, Account Director
• actually Account Director at TBWA\G1• [email protected]• +33618001651
� Connect Factory - Carat Group:� Marie-France PANGEAUD, Associate Director
• actually Associate Director at Isobar• [email protected]
� MRM – McCann – Interpublic Group:� Laurent CHASTAIN, Worldwide coordinator
• actually VP at Nestlé Waters• [email protected]• +33686947534
� DraftFCB - Interpublic Group:� Philippe HUOT, Account Director
• actually Business Development Director at Ogilvy• [email protected]• +33675227544
� Cheil Worldwide:� Ludovic RONCHAUD, Client Services Director
� Samsung (Client part):� Heeil Shin, Corporate Director
(□ Has let a recommendation on my Linked’in)
Contact Information
Julien NAULEAU
4/65 Wairoa Av
Bondi Beach 2026
NSW Sydney
(+61) 4 2045-9913
http://au.linkedin.com/in/juliennauleau