portfolio 14-1-2017
TRANSCRIPT
Chipsy Campaign for the world cup
Introducing 5 new flavors to the market
Lines were for the teaser campaign, the Idea was introducing the flavors in the form of riddles
صعب عليهم شعرهم وحنوااليام ما كان شعرهم في احسن
حال
دلهم الصيدلي على حنة فيانسيه جولد
الحل اللي هيرجع لشعرهم شبابه
A concept for a TV copy for the launch of 7up Squeeze
3 different copies, each one representing 3 different families A,B and C class
The following is the copy for the A class
احنا عيلة لطفي بيه العصار
عند الليمون ستوب وقف الهزار
ده بالنسبالنا ده الحياة
ومع سفن اب سكويييز
لموناتة بصودا بطعم لذيذ
عمر ما دوقنا زيها
دي لذاذة مش طبيعية عماللنا حالة من الجنان
ده ليمون بجد انا عمري ما دقت زيه انا من زمان
دي سفن اب سكويز
لموناتة بصودا بطعم لذيذ
Egypt's version of Pharrell Williams' "Happy" song with an Egyptian face lift
More than 1 M view on YouTube
Sponsored by:
- Etisalat
- CocaCola
https://www.youtube.com/wa
tch?v=xUJ-jZVBsFw
Viral Video spoofing all the crazy things we witnessed on TV in Ramadan 2013
https://www.youtube.com/watch?v=ZGr
rKrj7FEc
Laffah is a viral video encouraging tourists to come to Egypt and promoting the hashtag #Laffah.
The purpose of taking a Laffah is showing and sharing where you are, what you are doing, and the beauty of your surroundings.
LAFFAH won 2 MENA Cristal awards: Best use of branded content & Best use of cultural campaign)
Sponsored by:
- Samsung
- Dolce
- EgyptAir https://www.youtube.com/wa
tch?v=kKfnhRhCrgY
A viral digital Ramadan ad for mandolin chocolate .
Asked the fans on page why Mandolin manufactured the 2 bars, and taking the creative ideas from fans, transforming it into one big idea and the idea was to live more longer, we asked the fans in the video that they can still submit their ideas and if we found any creative ideas we will shoot them too.
Mandolin ad was nominated from the top 10 Ramadan ads in MENA
Views on facebook: 2.5 M in 3 weeks
Views on YT: 2 M in 2 weeks
Reposted on so many famous marketing facebook pages https://www.youtube.com/wa
tch?v=7FQKHoF4Tyo
Personalizing Trident flavors into characters that makes your mouth transforms when eating the Gum.
Each character is expressing what it feels, when their only chance is when someone chew Trident
The song was #1 ad on YouTube in November 2016
Total number of views on social media 5 M
Top song on Anghami music application in Nov. 2016
https://www.youtube.com/wa
tch?v=vR5dLD-EQ_c