porters 5 forces model-nahid
TRANSCRIPT
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Sources: www.ibef.org10/16/2013 4
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ABOUT COMPANY
April 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Steve jobs
Industry - Computer software, computer hardware, consumer electronics.
Revenue - US$ 19.3 Billion
Sources: Mc Kensey report10/16/2013 5
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Hardware - Mac(personal computer series),Apple RemoteDesktop
Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i
Work, Logic pro, Cinema Display etc.
Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV
Employees - 19,787 full-time ; 3,399 temporary (March
31,2007)
Retail stores - 183( 1st in Manhattan, New York)
Competitors - HP, IBM, DELL
PRODUCTS AND FIGURES
Sources: www.apple.com10/16/2013 6
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PRODUCTS
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Substitutes
Supplier
New Entrants
Customer
Existing
rivalry in the
industry
Threat of new entrants
Bargaining power of buyers
Substitute products & services
Bargaining power of the suppliers
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EXISTING RIVALRY
Windows OS and media player for playing music andvideo ( Microsoft)
Competition to Mac OS X (Linux)
Alternate sources of computer hardware (Dell, HP,Lenovo)
Small stylish MP3 players (Creative, Samsung, Sony)
Online music stores similar to itunes stores (Napster)
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THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)
New entrants with disruptive technology (The next
google)
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BARGAINING POWER OF SUPPLIERS
Suppliers of processors and computer memory
(Motorola, IBM, Intel)
Strategic alliance/supplier of Mac (Microsoft)
Supplier of tv and movies (Disney, ABC, Fox, Sony)
Sources of music (BMG, Sony, Warner, Universal)
Magazine :outlook (April-2009)10/16/2013 11
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BARGAINING POWER OF CUSTOMERS
Customers share music using peer-to-peer networkswithout paying for music (Ares, Limewire)
Retailers may pressure for lower prices or better terms(Distributors)
Consumers/Businesses may reduce spending oncomputers if they fear economic downturns (ConsumerAttitudes & Behaviors)
Consumer Refresh Cycles
Sources: Harvard Business review -0910/16/2013 12
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THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)
Entertainment media, media and music (XBOX, PS2)
Alternative means to acquire music (Music CDs,
DVDs)
Alternative sources for videos (Cable, Broadcast,
Theatres)
Magazine :PC-1 (April-2009)10/16/2013 13
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RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining thesame quality standards
Can form jointventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
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RECOMMENDATIONS
FOR OTHERS:Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
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