How Emerging Mobile Technologies will Transform Culture and Commerce

John C. HavensSVP Social Media, Porter Novelli

Where We Are Now

Utility = Utility = Adoption

QR CodesQR Codes

AugmentedRealityReality

Utility +Ease of Use = Ease of Use = Rapid Adoption

Results:

£26 million in revenue

A public relations and advertising value equivalent of £1,950,000

Campaign achieved more positive brand awareness and publicity for IBM than the past five years put together

Checking In…To ProductsTo Products

Checking In…To PeopleTo People

“This is a way to check in on a Social Object.”

Robert Scoble,

SXSW 2010

PrivacyPrivacy

Virtual Advertising RightsRights(VAR)

Virtual Advertising Rights (VAR)

Where We’re Where We’re Going

The Internet of Things

Utility +Ease of Use +

Privacy/Marketing Privacy/Marketing Awareness=

TRANSFORMATIONTRANSFORMATION

Thank You!

john.havens@porternovelli.com@johnchavens @johnchavens