portada conference 2012 - country focus: colombia (coca cola)
DESCRIPTION
Portada Latam Summit 2012 - Colombia: Lasting sunshine after the storm? Carlos Peñaherrera presents Coca Cola's "secret formula" for successful business with Colombian consumers. Watch this event on YouTube - http://www.youtube.com/watch?v=Ujn3DtYViQQ Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013. Learn more at: http://www.portada-online.com/conferencesTRANSCRIPT
![Page 1: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/1.jpg)
![Page 2: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/2.jpg)
![Page 3: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/3.jpg)
![Page 4: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/4.jpg)
![Page 5: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/5.jpg)
![Page 6: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/6.jpg)
![Page 7: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/7.jpg)
![Page 8: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/8.jpg)
![Page 9: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/9.jpg)
![Page 10: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/10.jpg)
![Page 11: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/11.jpg)
![Page 12: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/12.jpg)
![Page 13: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/13.jpg)
![Page 14: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/14.jpg)
![Page 15: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/15.jpg)
![Page 16: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/16.jpg)
![Page 17: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/17.jpg)
![Page 18: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/18.jpg)
![Page 19: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/19.jpg)
![Page 20: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/20.jpg)
![Page 21: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/21.jpg)
![Page 22: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/22.jpg)
![Page 23: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/23.jpg)
![Page 24: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/24.jpg)
![Page 25: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/25.jpg)
![Page 26: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/26.jpg)
![Page 27: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/27.jpg)
![Page 28: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/28.jpg)
![Page 29: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/29.jpg)
![Page 30: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/30.jpg)
![Page 31: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/31.jpg)
![Page 32: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/32.jpg)
![Page 33: Portada Conference 2012 - Country Focus: Colombia (Coca Cola)](https://reader036.vdocuments.mx/reader036/viewer/2022062418/555b657ed8b42a66338b4f87/html5/thumbnails/33.jpg)