port of tacoma centennial update - microsoft · port timeline traveling display. a few display and...
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Port of Tacomacentennial celebration update
July 26, 2018
Item No.: 6CDate of Meeting: July 26, 2018
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Port centennial retiree partySaturday, July 14
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Destiny Dinner:• Annual event of the Tacoma
Historical Society
• Port is a sponsor
• Theme:1918: A Year of Destiny
• Venue:Tacoma Armory
“1918: A Year of Destiny” Exhibit:• Exhibit involves the Port and
highlights the events of 1918
• Continues through December 1
Partnership with Tacoma Historical Society
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Other external events for highlighting our centennial:k
• Chowdown—May 18
• Transportation Club of Tacoma—June 11
• Longshore pensioners’ annual banquet—June 14
Other centennial tie-in events
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Community outreach
TV Tacoma featured the Port centennial on its City Line show (July 19)
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Employee communications
Highlighting centennial and Port milestones with employees through:s
• Internal newsletters
• Port News Networkd
• All-employee meetingsd
• E-mail updates
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Magazine
Port centennial magazine (one-time publication):• Print in July (10,000) • Distribute at major
port centennial events• Distribute through public
libraries and school districts
• Targeted mailingd
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Traveling Container
Port centennialcontainer exhibit:• 20-foot container• Walk-through• Educational signage• Mobile• Maritime Fest• Tollefson Plaza• Others
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Port centennial container creation
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Port timeline traveling display
Plan to highlight Port history and photos into 12 traveling display panels:f• Panels are 84” x 32”
• Lightweight/portable
• Easy to transport and set up
Panel fronts10
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Port timeline traveling display
A few display and event locations:f• Maritime Fest/
port boat tours
• Foss Waterway Seaport Museum
• Destiny Dinner
Panel backs11
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Port centennial pop-up banners
New pop-up banners with centennial milestonesf• Retiree BBQ (July 14)
• Farmers markets
• Speakers Bureau (Rotary 8 on July 26)
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Port historical story map
Working with our port GIS team to explore online story map possibilities with Port centennial theme.
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Website and social media
Port website now has an expanded timeline
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What’s your port story?
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Website and social media
• Weekly themes forsocial media posts
• Facebook outreach to engage public and get stories and photos
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Video
Working on storylines and key themes for short videos for use on Port website, speakers bureau presentations, YouTube, etc.
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Advertising
Highlighting centennial with targeted ads:d
• Industry directories
• Regional publications
• TNT
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Port centennial bus wraps:d
• Pierce Transit (August through October)
Advertising
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Community outreach
• Adding centennial information to existing programs (e.g. farmers markets, bus tours)s
• Offering presentations to civic groups, govern-mental entities, etc.s
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Foss Waterway Seaportleads this effort:s
• Port is a sponsor
• Port displays andmaterials withcentennial themeat the event
Maritime FestSaturday, July 28 and Sunday, July 29
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• Largest single annual port outreach event
• Free to the public
• 2,345 people on seven tours
• Largest number ever!
Annual port boat toursSunday, July 29
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3. Annual port boat toursSunday, July 29
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Legacy project
Exploring options on a possible sculpture or art installation with Metro Parks and the City of Tacoma
Goal: Create a legacy project that gives the Port of Tacoma lasting visibility and connections with future generations in our community.
Statue from the Port of Kitakyushu
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Comments or questions?
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