Mobile World Lab Portfolio Services

November, 2014

Barcelona, European Capital of Innovation I

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Rich ecosystem of initiatives:

• Urban Infrastructure• Excellence centers• Living Labs• Global congresses and forums • Supercomputing, LTE, ...

Barcelona has become a place where companies and technology centers can innovate, make

piloting and testing new products and solutions.

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Barcelona, European Capital of Innovation II

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Smart Innovation Barcelona Ecosystem

22 local Smart programsBARCELONA SMART CITY

1. Telecommunication Networks 2. Urban platform3. Intelligent data 4. Intelligent light 5. Energy self-sufficiency6. Intelligent water7. Intelligent mobility8. renaturation9. Urban Transformation10. Smart street furniture11. Urban Resilence12. Citizenship13. Open Government14. Barcelona in the pocket15. Intelligent Garbage Collection16. Intelligent regulation17. Intelligent innovation18. Health and Social Services 19. Education20. Intelligent Tourist Destination21. Infrastructures and logistics22. Leisure and culture

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ü Define the city model: ‘The city of people’ü Analyze the structure of the city and define action plansü Rethinking the systems of the city, not only update themü Develop the economy of the city services with its ecosystemü Make the city more resilient and promote long-term investmentü Build a city livable, increase public space for peopleü Change the organization breaking the "silos"

+ EFFICIENT+ SUSTAINABLE+ PRODUCTIVE+ SOCIAL+ FREE+ HEALTHY

City values, the social dream

Principles of Barcelona Smart City

Environment

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OPEN LAB QUALITY AND CONSISTENCY SKILLS AND EXPERIENCE

In Mobile World Lab weunderstand the modern worldcomplexities are very difficult tosimulate in a laboratory, so wedecided to take the lab in-situ

We also know that by putting theproducts in real environments fortesting is very complex, so we haveworked to create effectiveprocesses and efficient methods toensure the quality and consistencyof our tests and final results

Without the right partners, none ofthis would be possible. The MobileWorld Lab is a consortium ofcompanies and institutions thatmeet world-class capabilities andexperience to ensure that we offerthe best services in the market, ata fair price

Mobile World Lab

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The Mobile World Lab is an evolution of the Urban Lab, and allows to combine efforts to continue it and attract international companies.

The Mobile World Lab is an evolution of the Urban Lab, and allows to combine efforts to continue it and attract international companies.

In 2008, with the 22 @ Barcelona Urban Lab project, the 22 @ Barcelona’s district waselevated as a place to test innovative solutions for companies wishing to implement in anyfield tests. This project was intended to help companies that were developing innovativeprojects that were in av pre-sales phase.

In 2013 borns the Mobile World Lab as an open laboratory in the field of mobility and SmartCity dedicated to test and validate services, devices and next generation networks in realenvironments in the whole city of Barcelona.

The Mobile World Lab offers companies the infrastructure of the city (streets, municipal buildings, services, etc.), to carry out their tests.

• Is NOT a test space for products orservices on the market or alreadybeing marketed.

• is NOT a test space for innovativeprojects that have no direct benefit buton the management of the City Councilor the public.

• It is NOT a way to finance innovativeprojects.

• Implies no commitment by the CityCouncil to implement long-termsolution tested in the Mobile WorldLab.

• It is a test space for those productsthat have a direct involvement in theoperation of the city or the servicesprovided by the City Council.

• It is a test space to accommodateprojects that provide benefits tocitizens and to resolve unresolvedneeds.

• It is a test space to accommodateprojects that are aligned with theobjectives, priorities and lines ofaction of the City Council.

What is,... What is not,...

What is and what is not the Mobile World Lab

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The projects are prioritized according to thefollowing criteria :

A. Projects that have a direct involvement inthe operation of the city or the servicesprovided by the City Council.

B. That provide benefits to citizens andsolve unresolved needs.

C. To provide an innovative perspective as awhole or as an evolution of an existingservice

D. That are aligned with the objectives,priorities and lines of action of the CityCouncil.

E. Services that are not available in themarket

F. Need a business alliance to carry out thepilot

Criteria for projects selection

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Advantages

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Testing new innovative services in live environments.

Agility joining tasks between the City Council and testing companies.

Availability of municipal buildings and public roads.

Quick results / points of product improvement.

Reduces the time to market of products.

Brand visibility at City Council level.

Availability Quality Seal Mobile World Lab in the communication strategy of companies.

Synergies with other municipal projects.

Procedures for participation. Flowchart

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Input channel

Application of selection criteria

NO YESDiscarded

Reformulation proposal

Introduction to Technical

Committee

Application selection criteria

and strategic policies

NO YES

Search and presenting the

initiative to internal customers of the

Council

NO YESApplication

services MWLaband start pilot

REPORT FINDINGS

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Technical Office ‘s Services I

Technical Office’s Services of Mobile World Lab are primarily framed in three differential axles:

Advice on the suitability of the project to within the City objectives11

Search internal customers in the city of Barcelona22

Monitoring and ongoing managementMonitoring and ongoing management33

If required, guiding the technical / functional goals of theproject, required by the city following municipal strategy.

In response to the expected results of the project, thesedepartments of the City be more likely to be exhibited interest.Barkeno ensures a response from it in about 1 month

Both the internal aspect of the project (City Hall), and external(external service providers)

Excluding infrastructure and municipal services available to companies, they must afford with the economic costs arising from the tests (hardware, software, ...)

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2014 statistics projects

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Projects presented

On going

Discarded

With internalcustomer15 (42%)

Being evaluated

21 (58%)

5 (33%)10 (66%)

36Areas

Energy Efficiency

Smart furniture

Global Data

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Intelligent Data

Leisure and Culture

1

Intelligent Water 1

COMPANIES CONTACTED 52