POPULARITY OF KPOP

& ITS INFLUENCES

By Sofia Naznim

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Hallyu Wave or the Korean Wave refers to the

spread of South Korean culture around the world

Kim Ji Soo the author of

The Korea Times (2010)

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K-pop?

• Abbreviation of Korean pop music has become a large part of the Korean wave

YouTube and Twitter-

crucial tools to reach

audiences all around world

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Catchy songs

Outer appearance of the K-pop artists

The choreography of the dance

Internet-main source that contributed to K-pop popularity in Malaysia

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These days, many students are listening to

K-pop music

However, there is not much information regarding K-pop in

Malaysia

Therefore, this report is aimed to find the

frequency and ways of consuming K-pop music among the students and

how it influenced the students

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To find the frequency and ways of consuming K-pop music among the students of UiTM Shah Alam

To find out how K-pop has influenced the students

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This report was done on a small scale involving 30 respondents-Larger sample would be required

Various printed resources on the issue were looked into before data were analysed

Other relevant text references were also used to justify the scope and focus of the report

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Literature on the topic of KPOP is limited because the topic is relatively new in Malaysia

Background information for the report was limited to articles from various websites

The time given to complete the report is only 14 weeks

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There were 30 respondents who answer the questionnaire which have been answered by both female and male

respondents

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• New knowledge about South Korea, variety in music choices and catching choreography

• The entertaining qualities

• Language

• Physical Appearance

• Fashion

• Moderate

UiTM Shah Alam

students’ obsession

towards Kpop music

The cultural offerings

Consuming Korean content

UiTM Shah Alam student fans’ active

consumption of Korean

music

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