Popular sports teams on social media

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FC Barcelona is the most popular sports team on both Facebook and Twitter, according to new global research..

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<ul><li>1.ZenithOptimediaGroupLimited RegisteredinEnglandnumber4244479 RegisteredofficePembrokeBuildingKensingtonVillageAvonmoreRoadLondonW148DG VATnumberGB707283633 24PercyStreetLondonW1T2BS T+44(0)2079611000 F+44(0)2079611113 www.zenithoptimedia.com Wednesday17July2013 FCBarcelonaisthemostpopularsportsteamonsocialmedia ZenithOptimedialaunchesglobalrankingofsportsteamsTheSocialLeague FCBarcelonaisthemostpopularsportsteamonbothFacebookandTwitter,accordingtonewglobal researchbyZenithOptimediaandSponsorshipIntelligence.TheSpanishfootballclubtops ZenithOptimediasnewrankingofsportsteamsonsocialmedia,The Social League,with43million fansonFacebookand9.1millionfollowersonTwitter.RivalteamRealMadridcomessecondin ZenithOptimediasglobalrankingwith38millionFacebookfansand7.9millionTwitterfollowers. ZenithOptimediauseditsnewproprietaryresearchandanalysistoolSocialtoolstoproduceThe Social League,whichrankssportsteamsaroundtheworldaccordingtotheirpopularityonsocial media*.SocialtoolsisalivetrackingappthatmonitorsbrandperformanceonFacebook,Twitterand YouTube.Itgeneratesover100livedashboardsthatbenchmarkabrandssocialperformanceagainst competitorsandthecategory. AccordingtoThe Social Leaguestop30ranking,thebiggestsportbrandsinsocialmediaarefootball (soccer)andbasketballteams.ThetopfourteamsonFacebook,andsevenofthetopten,are footballteamsfromEurope;theothersareaFormula1teamfromItalyandtwobasketballteams fromtheUS.USbasketballismoreprominentonTwitter,providingfourofthetoptenteams,while Europeanfootballprovidestheothersix,includingfourofthetopfive. TheEuropeanfootballteamsdominatethetopofThe Social Leagueastheyhavewideinternational followings.ThetopfiveteamsonFacebookareFCBarcelona,RealMadridCF,ManchesterUnited, ChelseaFCandACMilan.Theseteamsget31%oftheirfansfromBrazil,India,Indonesia,Mexicoand theUS,andonly7%fromItaly,SpainandtheUK,wheretheyareactuallybased. FCBarcelonahasmoreFacebookfansinIndonesia(4.1million),Mexico(3.0million),theUSand Brazil (1.9 million each) than it does in its home market of Spain (1.7 million). This is primarily because these markets are so large Mexico, the US and Brazil represent 27.8% of the total Facebook population, and 16.1% of FC Barcelona fans. Indonesia, however, provides 9.3% of FC </li></ul> <p>2. ZenithOptimediaGroupLimited RegisteredinEnglandnumber4244479 RegisteredofficePembrokeBuildingKensingtonVillageAvonmoreRoadLondonW148DG VATnumberGB707283633 24PercyStreetLondonW1T2BS T+44(0)2079611000 F+44(0)2079611113 www.zenithoptimedia.com Barcelonasfansfrom4.9%oftheFacebookpopulation,givingitanindex**of191.FCBarcelonahas astrongassociationwithIndonesia.ItrecentlyaddedIndonesianasoneofonlyeightlanguageson theofficialwebsite.InkeepingwithitsnumberonestatusinThe Social League,FCBarcelonahasa very active engagement strategy with its large audiences of fans and followers. The club posts contentonFacebook,onaverage,seventimesaday.Ithasastrongnewsstrategy,postingupdates aboutteamevents,matches,playerstatus,resultsandon/offseasonactivity.Fansarerewardedwith exclusivecontent,suchasgamingappsandsignedteamphotos. TheotherteamintheFacebooktop10isFerrari,whichrecentlymergeditsFormula1and automotivepagestobroadenglobalengagementwiththeFerraribrand.Ferrarimakesahugeeffort tomakefansfeelpartofitFormula1team.ItsnewFacebookpagefeaturesTheFerrariVirtual Academy,whichinvitesfanstotakepartinvirtualraces,configurecarstotheirownspecifications andhavetheirperformancetrackedonthesite.Onaverage,Ferraripostscontentsixtimesadayon Facebook,andtweetsatleast20times. JustoutsidetheFacebooktop10,at12th place,comestheIndiannationalcricketteam.Another IndiancricketteamMumbaiIndiansisinatnumber26.Thesearepresentthankstothehuge popularityofcricketinIndiaandthelargenumbersofIndiansonFacebookIndiaprovides87%of theIndianCricketTeamsfans. ThetopfiveUSteamsonFacebookarethebasketballteamsLALakers,ChicagoBulls,BostonCeltics, andMiamiHeat,plusthebaseballteamNewYorkYankees.Theseget46%oftheirFacebookfans fromtheUS,withthePhilippinesadistantsecondat13%.TeamsfromtheUShavemoreFacebook fansinourLeaguethanteamsfromanyothercountry:166millionintotal,or37%ofthetotal.Thisis partlybecausetheUSalsohasmoreFacebookusersthananyothercountry,accountingfor16%of thetotal. TheUKcomessecondinourLeague,with94millionfans(21%ofthetotal),whileSpaincomesthird, with86millionfans(19%).Bothcountriesbenefitstronglyfromtheinternationalappealoftheir teams,sincetheUKaccountsforonly3%ofFacebookusersandSpain2%.TheUSdominatesthe Twitterleagueevenmore,with32millionfollowers,42%ofthetotal.SpaincomessecondonTwitter, with19millionfollowers,whiletheUKcomesthird,with12million. 3. ZenithOptimediaGroupLimited RegisteredinEnglandnumber4244479 RegisteredofficePembrokeBuildingKensingtonVillageAvonmoreRoadLondonW148DG VATnumberGB707283633 24PercyStreetLondonW1T2BS T+44(0)2079611000 F+44(0)2079611113 www.zenithoptimedia.com BelindaRowe,GlobalManagingPartner,ZenithOptimedia,said:TheSocialLeagueshowsthatsports teamshavethepowertoreachpassionatefansacrosstheworld,andoneofthemosteffectiveways todothisisprovidefrequentupdateswithexclusivecontentonsocialmedia.ThelaunchofTheSocial LeaguedemonstratesthepowerofSocialtools,ournewsocialmediaapplication.Itgivesour plannersaroundtheworldcomprehensiveinsightsaboutbrandperformanceinthesocialspace, helpingthemtodevisehighlyengagingsocialstrategiesthatdeliverROI. Notestoeditors *WedonotcoverChina,whereFacebookandTwitterareunavailable. **Heretheindexistheproportionofateamsfansfromacountry,dividedbytheproportionofthe Facebookpopulationfromthatcountry,multipliedby100.Itmeasureshowoverrepresented(index above100)orunderrepresented(indexbelow100)thatcountryiswithintheteamssocialfanbase. 4. ZenithOptimediaGroupLimited RegisteredinEnglandnumber4244479 RegisteredofficePembrokeBuildingKensingtonVillageAvonmoreRoadLondonW148DG VATnumberGB707283633 24PercyStreetLondonW1T2BS T+44(0)2079611000 F+44(0)2079611113 www.zenithoptimedia.com TheSocialLeaguetop30teamsonFacebook Team Sport Country Numberoffans 1 FCBarcelona Football Spain 42,680,849 2 RealMadridC.F. Football Spain 38,391,783 3 ManchesterUnited Football UnitedKingdom 33,696,211 4 ChelseaFootballClub Football UnitedKingdom 17,205,888 5 LALakers Basketball USA 16,351,755 6 A.C.Milan Football Italy 15,691,813 7 Arsenal Football UnitedKingdom 14,068,018 8 LiverpoolFC Football UnitedKingdom 12,151,171 9 Ferrari Formula1 Italy 11,779,611 10 ChicagoBulls Basketball USA 8,682,474 11 MiamiHeat Basketball USA 8,152,568 12 IndianCricketTeam Cricket India 7,659,937 13 FCBayernMnchen Football Germany 7,468,244 14 BostonCeltics Basketball USA 6,927,881 15 NewYorkYankees Baseball USA 6,347,730 16 Juventus Football Italy 5,784,498 17 ManchesterCityFC Football UnitedKingdom 5,489,518 18 DallasCowboys AmericanFootball USA 5,390,028 19 PittsburghSteelers AmericanFootball USA 4,860,542 20 NewEnglandPatriots AmericanFootball USA 4,024,726 21 SCCorinthiansPaulista Football Brazil 3,933,489 22 BostonRedSox Baseball USA 3,816,628 23 BOCA Football Argentina 3,794,206 24 NewYorkKnicks Basketball USA 3,731,306 25 GreenBayPackers AmericanFootball USA 3,469,022 26 ClubedeRegatasdoFlamengo Football Brazil 3,384,061 27 MumbaiIndians Cricket India 3,211,251 28 NewOrleansSaints AmericanFootball USA 2,939,059 29 BorussiaDortmund Football Germany 2,742,877 30 ChicagoBears AmericanFootball USA 2,705,988 5. ZenithOptimediaGroupLimited RegisteredinEnglandnumber4244479 RegisteredofficePembrokeBuildingKensingtonVillageAvonmoreRoadLondonW148DG VATnumberGB707283633 24PercyStreetLondonW1T2BS T+44(0)2079611000 F+44(0)2079611113 www.zenithoptimedia.com TheSocialLeaguetop30teamsonTwitter Team Sport Country No.followers 1 @FCBarcelona Football Spain 9,106,397 2 @realmadrid Football Spain 7,869,254 3 @Lakers Basketball USA 3,141,998 4 @Arsenal Football UnitedKingdom 2,414,605 5 @chelseafc Football UnitedKingdom 2,227,852 6 @LFC Football UnitedKingdom 1,712,253 7 @MiamiHEAT Basketball USA 1,360,859 8 @acmilan Football Italy 1,139,999 9 @celtics Basketball USA 1,111,868 10 @Orlando_Magic Basketball USA 1,105,260 11 @MCFC Football UnitedKingdom 909,982 12 @Yankees Baseball USA 906,697 13 @chicagobulls Basketball USA 832,605 14 @nyknicks Basketball USA 637,218 15 @PSG_inside Football France 627,940 16 @OM_Officiel Football France 621,682 17 @Patriots AmericanFootball USA 600,984 18 @juventusfc Football Italy 595,354 19 @nyjets AmericanFootball USA 581,597 20 @dallascowboys AmericanFootball USA 566,643 21 @InsideFerrari Formula1 Italy 552,743 22 @steelers AmericanFootball USA 544,569 23 @okcthunder Basketball USA 515,634 24 @SpursOfficial Football UnitedKingdom 486,478 25 @RedSox Baseball USA 475,363 26 @packers AmericanFootball USA 463,267 27 @Giants AmericanFootball USA 457,807 28 @BocaJrsOficial Football Argentina 445,344 29 @SFGiants Baseball USA 431,563 30 @Atleti Football Spain 409,928 6. ZenithOptimediaGroupLimited RegisteredinEnglandnumber4244479 RegisteredofficePembrokeBuildingKensingtonVillageAvonmoreRoadLondonW148DG VATnumberGB707283633 24PercyStreetLondonW1T2BS T+44(0)2079611000 F+44(0)2079611113 www.zenithoptimedia.com Forfurtherinformation,pleasecontact: JonathanBarnard AnthonyGoddard Head of Forecasting Head of Media Research ZenithOptimedia SponsorshipIntelligence Tel:+442079611192 Tel:+442030039972 Email:jonathan.barnard@zenithoptimedia.com Email:anthony.goddard @sponsorshipintelligence.com AboutZenithOptimedia ZenithOptimediawww.zenithoptimedia.comisaleadingglobalmediaservicesnetworkwith250 officesin74countries.WearepartofPublicisGroupe,theworldsthirdlargestcommunications group,andtheworldssecondlargestmediacounselandbuyinggroup.Asthefirstagencytoapplya rigorousandobjectiveapproachtoimprovingtheeffectivenessofmarketingspend, ZenithOptimediadeliverstoclientsthebestpossiblereturnontheircommunicationsinvestment. Thisphilosophyissupportedbyauniqueapproachtostrategydevelopmentandimplementation theLiveROIplanningprocess.TheZenithOptimediaGroupofcompaniesequipsourclientswitha fullrangeofintegratedskillsacrosscommunicationsplanning,valueoptimisation,performance mediaandcontentcreation.OurkeyclientsincludeArmaniGroup,ASUS,Aviva,BBCWorldwide, BritishAirways,Electrolux,GeneralMills,HTC,Lactalis,LVMH,Nestl,NewsCorporation,L'Oral, Oracle,Puma,Qantas,ReckittBenckiser,RichemontGroup,RoyalBankofScotland,Sanofi, TelefnicaO2,Toyota/Lexus,VerizonandWhirlpool. AboutSponsorshipIntelligence SponsorshipIntelligencewww.sponsorshipintelligence.comisZenithOptimedia'sspecialist sponsorshipdivision.SponsorshipIntelligenceisstaffedbyateamofexpertsbasedinLondonand NewYorkwhoworkwithbrandsandrightsowners.SponsorshipIntelligenceworkswithitsbrand clientstoidentify,negotiateandleveragesponsorships,aswellasevaluatetheimpactoftheir sponsorshipinvestment.SponsorshipIntelligenceworkswithitsrightsownerclientstoevaluatethe reachandimpactoftheirproperties.ClientsincludePUMA,Electrolux,Verizon,UEFA,IOCandFIFA. </p>