popshort's insights into the social video landscape by peyton dougherty
TRANSCRIPT
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STREAMING SUCCESS WITH SOCIAL VIDEO
PopShorts’ Insights Into The Social Video Landscape
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The Social Video Landscape
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Where should your content live?
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THE LEADING SOCIAL MEDIA INFLUENCER AGENCY
It depends. You need to be able to tell a compelling story on each social platform.
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The Social Video Landscape
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Facebook Organic Reach
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YouTube vs Facebook Video Views
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YouTube vs Facebook
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YouTube vs Facebook
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The Facebook vs YouTube Mindset
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Facebook Paid vs Organic Video
PAID ORGANIC
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• 400M users (3rd behind Facebook and YouTube). • 40% Increase in video consumption. • Over 50% of millennials use Instagram every single day. • Instagram rated #1 app of all time for brand social engagement.
HOWEVER, there is uncertainty regarding algorithmic changes.
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Cross-Platform Campaigns
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Facebook Live vs Periscope
Facebook Live Advantages
• Facebook’s audience. • You can upload HD versions when done. • You can broadcast right from Facebook app.
Periscope Advantages
• Livestream to your Twitter audience. • You can sketch during broadcasts. • You can broadcast via GoPro.
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Tips for shooting LIVE content
• Plan and rehearse. • Consider earpieces. • Shoot w/ additional cameras and equipment.
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Snapchat
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Snapchat
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Snapchat
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The LA Kings Fan Appreciation Night Step 1) Plan and
design an engaging Snapchat Story.
Step 2) Cross-promote the Snapchat Story across the LA
Kings’ social channels.
Step 3) Capture live behind-the-scenes footage and
post content submitted by fans.
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Fan Reception
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Thank You! Contact Info Email: [email protected] Twitter: @peytondocs