pops worldwide (vietnam)
DESCRIPTION
POPS develops, aggregates, and distributes media content, delivering it through cross-media platforms in Vietnam. They offer digital music to mobile users through a range of WVAS platforms over mobile networks and the Internet. POPS markets its services online and offline through telecom operators, as well as through non-operator channels, such as online stores, handset vendor partnerships and mobile retail chains. POPS launched the first digital music kiosk throughout Vietnam.TRANSCRIPT
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Building the ‘real’ music industry in vietnam
POPS @ MIDEM
![Page 2: Pops Worldwide (Vietnam)](https://reader033.vdocuments.mx/reader033/viewer/2022052413/5597eed81a28aba6378b47fe/html5/thumbnails/2.jpg)
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87 million population
65% under the age of 35median age is 27
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64% mobile subscribers
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Vietnam is now the 18th most active user of the internet globally
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MOBILE MUSIC USAGE BY COUNTRY
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PROBLEM
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PRIVACY PREVAILS
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SOLUTION
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![Page 12: Pops Worldwide (Vietnam)](https://reader033.vdocuments.mx/reader033/viewer/2022052413/5597eed81a28aba6378b47fe/html5/thumbnails/12.jpg)
DISCOVERY
LARGEST LIBRARY OF INTERNATIONAL MUSIC…
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BEFORE
AFTER
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HOW DOES A FAN BECOME A FAN?
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