Pop Up, Profit & PitfallsCatering for that special event

Chris Brown

Carluccio's to launch 10 pop-up shops for Christmas

"The corporate canteen became ‘cool’ and customer feedback

ranged from excitement to downright ecstasy at having Hummus

Brothers on site every week," it said. “There are now five pop-up

teams in place and opportunities to run pop-ups at concerts and

sporting events at the weekend,”

Westfield to host sensory food pop-up to highlight its range of restaurants and cafés

London Pop-ups http://www.londonpopups.com/

Detailing all of the pop-up restaurants, pop-up bars, pop-

up shops, pop-up galleries, and pop-up gigs in London

What is a Pop Up

• Limited time

• Generates interest

• Takes advantage of footfall

• Good way to experiment

• Are you doing anything different?

Finding Out What is Available

Cereal Central MCR

@cerealcafemcr

Our own tweak on a super concept.

Manchesters first cereal-only cafe!

Cereal Central MCR - COMING

SOON

Live advertising sends

commuters doughnut mad at

Piccadilly Circus

How Will It Help You

• Capture catering spend when you have the

footfall

• Provide a unique selling point

• Generate some footfall

• Take advantage of the trend for informality

• Create ambiance and improve the visitor

experience

Pitfalls

Summary

• Galvanise your sense of humour

• Unleash your creativity

• Be Different

• Tell a story

• Reap the publicity, make some money

and have some fun

www.turpinsmale.co.uk

Great Cafes Blog