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POP ART DESIGNOrganized by the Vitra Design Museum
January 7 - April 2, 2017
POP ART DESIGN
• Pop Art emerged in the post-war era, circa the fifties in the U.K.
and the sixties in the U.S.
• As an artistic movement, it is characterized by its appeals to
vernacular, often “low-brow” visual language.
• Focuses on products of mass media, mass production, and
consumer culture as fixtures/undercurrents of contemporary daily
living.
• This exhibition focuses on the dialogue between fine art and
design within the pop art movement.
Pop Art Design is organized by Vitra Design Museum in collaboration with the
Louisiana Museum of Modern Art (Denmark) and the Moderna Museet in
Stockholm.
Support for the exhibition is provided by Pamela Schmider.
POP ART DESIGN
• In explaining his inspiration for the show, Curator Mathias
Schawrtz-Clauss of the Vitra Design Museum in Germany noted the
links between many pieces held by the design museum’s collection
and the “Pop Art phenomenon.”
• Rounding out the visibility of Pop Art’s influence on design for this
exhibition, the Louisiana Museum of Modern Art (Denmark) and
the Moderna Museet (Sweden), both early, important exhibitors of
pop artists since the early sixties, were able to add to the concept
from the wealth of their collections and their historical links to the
movement. OCMA has built upon that impulse.
Pop Art Design is organized by Vitra Design Museum in collaboration with the
Louisiana Museum of Modern Art (Denmark) and the Moderna Museet in
Stockholm.
Support for the exhibition is provided by Pamela Schmider.
“Pop Art is not simply presented as a phenomenon of the times...
Instead the exhibition highlights the dialectic character of Pop
Art, traces the migrations of images and motifs between the
disciplines, sheds light on questions of media theory, and
explores the boundaries between picture and appliance,
between image and art.”
Mateo Kries,
Director, Vitra Design Museum
POP ART DESIGN catalogue
POP ART DESIGN
REALITY AS COLLAGE
Achille Castiglioni, Pier Giacomo Castiglioni (Italian, 1918-2002, 1913-1968)
No. 200 / Sella, 1957/1983 Zanotta SpA, Nova Milanese, MI, Italy
Stool Chrome-plated and lacquered steel, lacquered cast iron,
leather, copper88 x 27.5 x 27.5 cm
Alexander von Vegesack, Lessac
THINKING AUTOMATONS
Charles Eames, Ray Eames (American, 1907-1978, 1912-1988) A Communications Primer, 1953 16-mm film, digitized 22 min 30 sec, color Courtesy Eames Office
Anonymous High Wheel Robot, 1965
Toy RobotTin, plastic Yoshiya, Japan
25.5 x 11 x 10 cmFifo Sticker
Andy WarholMao, 1972Serigraph, edition 91 of 25036 x 36 inches, each (set of 10)OCMA Collection; Gift of Ulrike Kantor
QUOTING BRANDS
Simon International Omaggio ad Andy Warhol, 1973Gavina SpA, Bologna (BO), ItalyStool Paint drum with silkscreen, fabric upholstery45 x 31 x 31Vitra Design Museum
FROM FOLK ART TO POP
Alexander Girard (American, 1907-1993)To Susan and Sansi from Sandro, 1960–70 Wood, sugar cubes, printed paper, gold foil 67.5 x 69.5 cmVitra Design Museum
Saul Steinberg (Romanian, 1914-1999) Eames Chair, 1950
Ink on paper 44 x 37 x 3 cm
Vitra Design Museum
PRODUCTS IN MUSEUMS
Gene Moore (American, 1910-1998) Untitled, 1956
Shop window with a painting by by Robert Rauschenberg, Bonwit Teller department store,
New York43.4 x 31.4 x 11 cm
© VG Bild-Kunst, Bonn 2012
Ben Birillo, Paul Bianchini (American, b. 1928, 1928-2000) The American Supermarket, 1964 Project organized by Bianchini Gallery, New York Backlit Transparency43.4 x 60.4 x 11 cm© Henri Dauman/Daumanpictures.com, All Rights Reserved
DISSOLUTION OF IMAGES
George Nelson Associates, Inc. (Irving Harper) (American, 1916-2015) Marshmallow, 1956 Sofa Lacquered steel tubing, vinyl cushions, aluminium Herman Miller Furniture Company, Zeeland, MI, USA 79 x 131.5 x 80 cmVitra Design Museum
Eames Office (Charles Kratka) (American 1922-2007)
Untitled, ca. 1950 Full-page advertisement, “D_M” chair by Charles and
Ray Eames for Herman Miller Reproduction Courtesy Eames Office
FROM FONT TO IMAGE
Ed Ruscha (American, b. 1937) Honk, 1964 Powdered graphite on paper 53.34 x 73.66 x 3.81 cmCourtesy/Collection of Donald B. Marron, New York
Ed RuschaAnnie, 1965
Oil on canvas22-3/8 x 20-3/8 inches (f)
Museum purchase with additional funds provided by the National Endowment for the Arts, a federal agency
1978.011
SHOP WINDOWS AND
TROMP L’OEIL
Verner Panton (Danish, 1926-1998) Heart-Shaped Cone Chair / K3, 1959 Swivel chair Steel sheet, foam rubber, fabric cover Gebrüder Nehl, Germany 89 x 103.2 x 70.6 cmVitra Design Museum
Valerio Adami (Italian, b. 1935) Plein Air NY, 1968
Reproduction 243.5 x 493.5 cm
© VG Bild-Kunst, Bonn 2015
Installation view of the exhibition at MCA, Chicago
OBJECT AND SURFACE
Vija CelminsEraser, 1967acrylic on balsa wood6-5/8 x 20 x 3-1/8 inchesOCMA Collection; Gift of Avco Financial Services, Newport Beach, California1979.005
Superstudio No. L 09 / Passiflora, 1966
Floor or wall lamp Methacrylate
Poltronova Srl, Agliana, PT, Italy 27 x 30 x 38 cm
Vitra Design Museum
EVERYDAY LIFE MADE PUBLIC
Robert Venturi and Denise Scott Brown (American, b. 1925, 1931)Las Vegas Study, 1968-1971 Photographs taken within the framework of the “Las Vegas Study” 31.4 x 41.4 x 11 cmBacklit TransparencyCourtesy Museum im Bellpark Kriens from the ‘Las Vegas Studio’ project © Venturi, Scott Brown and Associates, Inc., Philadelphia
ARTIFICIAL WORLDS
Eero Aarnio (Finnish, b.1932) Pastilli, 1967
Armchair Glass-reinforced polyester Asko, Lahti, Finland
53.5 x 90 x 90 cmVitra Design Museum
Walter Pichler (Austrian, 1937-2012) TV-Helm (Tragbares Wohnzimmer), 1967 White lacquered polyester, integrated monitor with TV connection 28 x 18.6 x 1.2 cmReproduction© Generali Foundation, photo: Werner Kaligofsky 1998 Walter Pichler, WP/S 6702
DRUGS AND CONSUMPTION
Studio DA (Cesare Casati, Emanuele Ponzio) Pillola, 1968 Floor lamps, plastic, lead Ponteur, Bergamo, BG, Italy 55 x 13 x 13 cmVitra Design Museum(6 lights)
Herbert Hirche (German, 1910-2002)
HF 1, 1958 TV receiver
Braun oHG, Frankfurt/Main, Germany 92.6 x 54.2 x 45.8 cmVitra Design Museum
EVERYDAY HEROES
Studio 65 (Founded by Franco Audrito, Italian, b. 1942, and Piero Gatti, Italian, b. 1940) Leonardo, 1969 Seating combination (prototype) Polyurethane foam, Guflac Gufram – Barolo (CN), Italy 23.8 x 104.7 x 78 inchesVitra Design Museum
LIVING OUTDOORS
Gruppo Strum (G. Ceretti, P. Derossi, R. Rosso)
Pratone, 1966 Sculptural lounge chair
Polyurethane foam,\ Guflac 37.4 x 55.1 x 55.1 inches
Gufram – Barolo (CN), ItalyVitra Design Museum
REPRODUCTION AND MAKE-UP
Girard, Alexander H.No. 626, Quatrefoil, 1972No. 629, Quatrefoil, 1972No. 627, Quatrefoil, 1972No. 626, Quatrefoil, 1972
fabric sampleCotton
60 x 60 x 0.5 cm eachVitra Design Museum
THE FEMALE FETISH
Studio 65 (Founded by Franco Audrito, Italian, b. 1942, and Piero Gatti, Italian, b. 1940) Bocca, 1970Sofa Polyurethane foam, Guflex fabric Gufram – Barolo (CN), Italy 85 x 209 x 81 cmVitra Design Museum
THE MONUMENTAL TORSO
Gaetano Pesce (Italian, b.1939) UP 7 / Il Piede, 1969
Sculptural seat Polyurethane foam
83 x 67 x 162 cmVolker Albus
POST MODERN CLICHES
Studio 65 (Founded by Franco Audrito, Italian, b. 1942, and Piero Gatti, Italian,
b. 1940) Capitello, 1971
Armchair Polyurethane foam, Guflac Gufram Barolo (CN), Italy
78 x 110 x 120 cmVitra Design Museum
THE ART OF GRAPHICS
Andy Warhol (American, 1928-1987) The Velvet Underground & Nico,1967 Album cover The Velvet Undergound, “The Velvet Underground &
Nico” Offset print Verve Records 40 x 40 x 3 cmVitra Design Museum
Milton Glaser (American, b. 1929) Dylan, 1966
Poster insert, Bob Dylan,”Bob Dylan’s Greatest Hits“ Offset print
83.3 x 56 cmColumbia Records
Gerrit Terstiege
LIVING WITH POP
Ulrich MackThe apartment of Gunter Sachs in St. Moritz, 1970 (both images)Photo reproduction on aluminium support40.9 x 61.5 x 1.2 cmVitra Design Museum
Pop Art Design
Museum of Contemporary Art, Chicago (December 2015-March 2016)
tech. drawing
The dimensions of the building needs to be
checked on site by the ownership. Any deviation
must be reported. The Vitra Design
Museum/groenlandbasel don't bear any
responsibility for incorrect measurements.
Cornelia Vinzens
Final Plans
drawn 28.10.2016
modified 00
scale 1:50/ A0
content Floor Plan
status
Gärtnerstrasse 504057 Basel - Switzerland
project POPTOUR at OCMAobject
wall text
white dispersion paint as on walls for all shelves
Platforms painted in same grey tone and surface treatment as floor
white glossy PVC / varnish on floor and platforms
display, projection - visible
electricity supply needed
light box
TV screen on wall
Tit
el and Intr
oducti
on
GALLERY 1
GALLERY 3
Cre
dit
s
03.01.05-RHeyman
03.01.03-RHeyman
03.01.01-RHeymanDining Room
03.01.02-RHeymanLeon Manuchin
03.01.11-RUlrich Mack
03.01.07-RUlrich Mack
03.01.10-RUlrich Mack
03.01.08-RUlrich Mack
03.01.09-RUlrich Mack
Liv
ing w
ith P
op
02
.05
.09
-EG
ira
rd
Roy LichtensteinCathedral Series 1-6OCMA Collection
02.05.02-EHamilton
Obje
ct
and
Surf
ace
02.05.06-ESuperstudio
02.05.03-E02.05.04-EColani
02.05.07-ESottsass
Wall 1_2
Wall 1_3
Wall 1_4
Wall 1_1
02.14.06-09-EA.Girard, Flowers, Fabric
02.14.02-5-E4x C.&R. Eames, LAR
Reproduction and Make-Up
Claes OldenburgWedding Souvenir, 1966OCMA Collection
02
.04
.01-E
, A
da
mi
02
.04
.04-E
Mo
urg
ue
Arc
on
as
Co
rpo
ratio
n
02
.04
.03
-EA
rtifo
rt0
2.0
4.0
5-E
Pa
nto
n
Shop W
indow
and
Tro
mpe L
'oeil
Wall 3_1
Wall 3_2
Wall 3_3
Wall 3_4
GALLERY 2
01
.01
.06
-EC
astiglio
ni
01
.01
.05
-EE
am
es, D
KR
01.01.07-EArchitectural Design
Realit
y a
s
Colla
ge
01
.01
-EL
arr
y R
ive
rs
01
.01
.02
-E
01
.05
.03-E
,S
.In
tern
atio
na
l
Quoti
ng
Bra
nds
01
.05
.01
-E,
An
onym
01
.05
-E,
An
dy W
arh
ol
And
y W
arh
ol
So
upe
r D
ress
Billy Al BengstonBirmingham Small Arms
01.01-ERoy LichtensteinUntitled, 1965
Wallace Bermanverifax CollageOCMA collection
Wall 2_1
Wall 2_2
Wall 2_4
Wall 2_3
GALLERY 4
An
dy W
arh
ol
Ma
o,
19
72
, S
et
of
10
OC
MA
Colle
ction
01
.04
.02
-EJ.M
c H
ale
01
.04
.03
-EY
osh
iya
Thinking
Automatons
01.06.-EWarhol
01.06.24-EGirard
01.06-ESteinberg,Eames Chair
01.0
6.0
5-E
Gira
rd, s
ho
pp
ing b
ag
01.0
6.1
0- Z
Gira
rd,
Porc
ela
in
01.0
6.2
7-E
Lig
htb
ox
01.0
6.2
6-E
Matc
hb
ox S
et
01.0
6.1
9-E
Colla
ge
From Folk Art to Pop
Wall 4_1
Wall 4_2
Wall 4_4
Wall 4_3
01.04.01-EE.Paolozzi
01
.04
.05-E
Ea
me
s, F
ilm
Products in
Museums
01
.07
.04
-RD
au
ma
n
01
.07
.05
- Rp
hoto
do
cu
me
nta
tion
,R
uth
en
beck
01
.07
.01
-Rsh
opw
indo
w,
Jo
hns
01
.07
.02
-Rsh
opw
indo
w,
Mo
ore
01
.07
.03
- Rsh
opw
indo
w,
Mo
ore
01
.07
.06
- Rsh
ow
room
,E
am
es
01
.07
.07
-Rliv
ing
roo
m
insta
llatio
n
01
.07
.08
-RT
he
ne
w d
om
estic
land
scap
e
01.04.04-E
GALLERY 5
02
.08
- E
Za
no
tta
02.0
8.1
0 b
is 2
0-R
Pla
stica
rchitectu
re
02
.08
.02
-ET
up
pe
r C
orp
ora
tio
n
Artificial Worlds
Wall 5_1
Wall 5_2
Wall 5_4
Wall 5_3
02
.05
.11-E
V.P
an
ton
Liv
ing
To
we
r
02.1
0-0
2-E
02.1
0-0
3-E
02.1
0-0
4-E
02.1
0-0
5-E
02.1
0-0
6-E
02
.10
-EG
ian
t P
ill
Drugs and
Consumption
02.07.01-EHirche
02.08.05-ESottsass
02.08.04-ESarfatti
02.08.08-E, Aarnio, Pastilli
02.08.12-E, Aarnio
02.08.07-EPanton, Ring Lamp
GALLERY 6
GALLERY 11
02.17.05-ECapitello
02
.17
.03
-EG
ira
rd0
2.1
7.0
4-E
Ca
zen
ave
02
.17
-06
-ELic
hte
nste
in
Postm
odern
Clic
hés
Fro
m F
ont
to Im
age
02
.17
-07-E
Lic
hte
nst e
in
Wall 6_1Wall 6_3
Wall 6_2
Wall 6_4
02.05.01-EE.RuschaHonk
02
.03
.03
bis
08
-EG
ira
rd, W
allp
ap
er
02
.03
.02
.-E
And
ers
en
E.R
uscha
An
nie
GALLERY 7
Monumental Torso
Wall 7_3
Wall 7_4
Wall 7_2
Wall 7_1
02.16.01-EPesce u Co.
02.16.05-EG.PesceLa Mamma
Roger BrownIn Circles, 1978
Stagborn Sumacwith Mayapples, 1981
GALLERY 8
02.13-EPratone
02.13.04-EA.&P.Castiglioni
02.13-EG.Drocco
02.13-EA.Cazenave
Living Outdoors
Dis
solu
tion
of
Images
02
.02
.02
.-E
Ne
lso
nR
.Lic
hte
nste
inC
hin
a S
et
Roy L
ichte
nste
inT
wo
Pa
intin
gs
, 1
984
OC
MA
Colle
ction
02
.13
.06
-EC
ow
Wa
llpa
per
Wall 8_1
Wall 8_2
Wall 8_4
02.06.07 bis 26-RVenturi, Brown 20 lightboxes
Everyday Lifemade public
Bo
ok (O
CM
A)
02.0
2.1
0-E
,
Pie
tranto
ni, N
uvo
la
02.0
6.0
2-E
W.K
lein
, Bro
adw
ay b
y lig
ht,
Film
pro
jectio
n
02.06.06-RC.&R. EamesGlimpses of the USA
Wall 8_3
02
.02
.04
-EH
am
ilton
02.02-E, Eames Chair
02
.02
-E,
M.C
hild
ers
GALLERY 9
02.11-EClive Barker
02.11.03-EY.LeboviciFiche Male
02.11.05-EStudio 65Leonardo
02
.11
.07-E
Chry
sle
r P
avill
on
Everyday Heroes
The Art of Graphics
02
.11
.06
-EG
.Ne
lso
nS
ch
ultz
Jasper JohnsRecent Still LifeOCMA Collection
02
.11
-EH
C W
este
rma
nn
Cla
es O
lde
nb
urg
Te
a B
ag
OC
MA
Co
llectio
n
Wall 9_1Wall 9_3
Wall 9_2
Wall 9_4
02.15.07-EE.SottsassUltrafragola
02.15.02-EA.JonesWoman, Chair0
2.1
5-E
Mel R
am
os
02.15.04-EStudio 65
Female Fetish
GALLERY 10 Wall 10_1Wall 10_3
Wall 10_4
Wall 10_2
TV
Tit
el and Intr
oducti
on
GALLERY 1
GALLERY 3
Cre
dit
s
Liv
ing w
ith P
op
Obje
ct
and
Surf
ace
Wall 1_2
Wall 1_3
Wall 1_4
Wall 1_1
Reproduction and Make-Up
Shop W
indow
and
Tro
mpe L
'oeil
Wall 3_1
Wall 3_2
Wall 3_3
Wall 3_4
GALLERY 2
Realit
y a
s
Colla
ge
Quoti
ng
Bra
nds
Wall 2_1
Wall 2_2
Wall 2_4
Wall 2_3
GALLERY 4
From Folk Art to Pop
Wall 4_1
Wall 4_2
Wall 4_4
Wall 4_3
GALLERY 5
Artificial Worlds
Wall 5_1
Wall 5_2
Wall 5_4
Wall 5_3
Drugs and
Consumption
GALLERY 6
GALLERY 11
Postm
odern
Clic
hés
Fro
m F
ont
to Im
age
Wall 6_1Wall 6_3
Wall 6_2
Wall 6_4
GALLERY 7
Monumental Torso
Wall 7_3
Wall 7_4
Wall 7_2
Wall 7_1
GALLERY 8
Living Outdoors
Dis
solu
tion
of
Images
Wall 8_1
Wall 8_2
Wall 8_4
Everyday Lifemade public
Wall 8_3
GALLERY 9
Everyday Heroes
The Art of Graphics
Wall 9_1Wall 9_3
Wall 9_2
Wall 9_4
Female Fetish
GALLERY 10
Wall 10_1
Wall 10_3
Wall 10_4
Wall 10_2
Thinking Automatons
Information to podiums, shelfs and socles
- all podiums have the same height, we suggest 8 cm
- to keep the construction simple, we suggest to take a wooden board of 3cm thickness
and lift it by an invisible construction below by 5 cm. It should look like the board is floating,
you see nothing underneath, only a shadow gap
- All podiums except the podium for the group "Female Fetish" are painted in the floor color.
Please check in the museum and try to come as close as possible to the grey you have on the floors
- The podium for the group "Female Fetish" ist painted in white, glossy
- If the budget allows, we would suggest to close the sides of the podium also with wood in the same color
instead of leaving the board "floating".
- leave a 3cm gap to the wall for all podiums
- Shelves: all shelves which go on the wall are painted in white, wall color
160 180
150
3
285 223
195
120
100
402
196 361 480 244
24
2678
242
320
3 150
134
400
138
70
13
050
150 3
25
01
55
515 558 230
50
300
90
121
89
250
120
38
3 90
120 18 230 152
50
120
3
3 442.6 3
240
3
360 160
200
3
680 130
32
80
3 170
360
114
340 120 72 234
291
223
480 126
40
040
04
02
324
0
215 620