ponds cold cream presentation
TRANSCRIPT
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(N) The branch of science studying the psychological and physiological responses associated with sound
including Speech and Music
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Preferred Solution for harsh winter dry skins of northern India
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35%
Two months contribute to 1/3rd of the annual turnover
Cold cream used at least Once, Everyday
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Uttar Pradesh , Rajasthan and Punjab contribute to
20% of winter sales
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Pond’s Losing throne to other brands
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To Re-establish Ponds cold cream as the most preferred winter cream for Daily use
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41%17%
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41%17%
RADIO
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It takes at least 2 months before a new behaviour becomes a regular habit
-Journal of social Psychology
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A Window into the daily lives of our consumer
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POWER OF PSYCHOACOUSTIC
THE WINDOW
MUSIC
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Time of Contact
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MOMENT OF TRUTH
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THE PLATFORM
Ponds Presents Yaadon Ka Idiot Box
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40 STORIES56 DAYS
PONDS COLD CREAM, THE NEW HABIT
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PSYCHOACOUSTICS
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Agency Name Brand Name Caption Title
Lodestar UM Microsoft Empowering A BillionMindshare KELLOGG CHOCOS Changing the template from Sponsorship to OwnershipMadison Media Fevikwik Fevikwik Super MinuteInitiative Dettol Oginal Soap Banega Swach IndiaMindshare Pond's Cold Cream Pond's ki Kahani - Neelesh Misra ki ZubaniMaxus Myntra I #LiveforlikesMadison Media Saffola Masala Oats The Smarter Way to Stay FitMediaCom Communications Duracell Duracell - 10X Power In Your HandMadison Media Cadbury Bournvita Over 40 Top celebrities of India become the role Model of Tayyari
BEST MEDIA INNOVATION - SPONSORSHIPS
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Let`s have the AV please