pomade
DESCRIPTION
The Branding of Brylcreem. British styling gel for men. From the inception of the product in 1928 to logo design, packaging and advertising.TRANSCRIPT
Evan Hill
Pomade
my hair
Brylcreem is a brand of hair styling products for men.
The Answer
The Branding of BrylcreemBy Evan Hill
The History of Brylcreem•The first Brylcreem product was a pomade created in
1928 by County Chemicals at Chemico Works in Birmingham, England.
•The pomade is an emulsion of water and mineral oil stabilized with beeswax.
•Beecham was the longtime owner of Brylcreem. Sara Lee bought the personal care unit of SmithKline Beecham in 1992.
•Various Brylcreem products are sold worldwide. Brylcreem is marketed in the US by Combe Incorporated, in Europe by Unilever
The Branding of Brylcreem
Current Logo
Top 10 Slogan Hall of Fame (2003)
“Reach out and touch someone.”
AT&T
“Vorsprung durch technik.”
Audi
“Ah, Bisto!”
Bisto
“The quicker picker-upper.”
Bounty
“A little dab'll do ya.”
Brylcreem
“Have it your way.”
Burger King
“Where do you want to go today?”
Microsoft
“It's Miller time!”
Miller
“It's everywhere you want to be.”
Visa
“Drivers wanted.”
Volkswagen
Advertising
1920’s
Brylcreem Advertising
1950’s
ECONOMICSOCIAL
thank you