polytechnic institute of nyu spring’09
DESCRIPTION
Travel Search Engines. Polytechnic Institute of NYU SPRING’09. Outline. Intro Threats for agents E-commerce SideStep Yahoo! FareChase Conclusion. 1 of 13. Intro. Old model: Travel agents System used: GDS ,designed by airlines. E-commerce model: First B2B - PowerPoint PPT PresentationTRANSCRIPT
Polytechnic Institute of NYUSPRING’09
Travel Search Engines
1 of 13
Outline
• Intro• Threats for agents• E-commerce• SideStep• Yahoo! FareChase• Conclusion
2 of 13
Intro
• Old model: Travel agents• System used: GDS ,designed by airlines.• E-commerce model: First B2B• Travel agents’ main source: airlines commission• Airlines were looking how to reduce payments• Solution - new channels: Web sites, call centers• Benefit: reach travelers directly
3 of 13
Traditional Model
4 of 13
New Model
5 of 13
Threats for agents
•Disintermediation (airline companies)
•Reintermediation (Cybermediaries)
6 of 13
E-commerce
• Products are sold effectively over the Web
• Many travel Web sites were established
• Examples: Expedia, Travelocity, Sidestep, Kayak, Farechase and Priceline.
7 of 13
What is Metasearch?
8 of 13
Top 9 Travel MSS
9 of 13
SideStep
• SideStep - the traveler's search engine
• Type: Metasearch engine
• Income: Advertising and referral fees
• Alliances with leading travel marketers
10 of 13
SideStep strategy• Acquired TripUp
• Acquired TravelPost
• The Trips Facebook application
• The Extended Info application
• SideStep toolbar
11 of 13
Yahoo! FareChase
•Yahoo! FareChase – online travel search engine
•Type: Metasearch engine
•The site provides useful search tools
12 of 13
YFC advantages
•FareChase is the default search engine
•Travelocity booking engine still avaliable
•Fourth largest travel aggregator
13 of 13
Conclusion
• Get new and save existing customers• Branding issues• Continuous improvement
Thank You!
Any Questions?