polycom confidential

Polycom Confidential – For Internal Use Only

RMX 1500 Sales Training

Marisa Shumway, RMX Product Marketing

2Polycom Proprietary & Confidential

Objectives

Polycom® RMX™ 1500· Describe where the RMX 1500 fits into the RMX Series and the

Polycom UC Intelligent Core· Articulate the RMX 1500 value proposition· Understand the new features of RMX 1500

Know the key features and benefits are included in RMX 1500 Know how these key features/benefits help make RMX Series the

best conference platform offering in the market

· Clearly communicate the benefits of H.264 High Profile and why RMX is a key part of this leading differentiator from Polycom

· Understand the competitive strengths of the RMX vs. Lifesize and / or other SMB offerings (COMING SOON)


Agenda

What is the Polycom® RMX 1500

Part of Greater Story: Introduction to Polycom UC Intelligent Core and the RMX Series

RMX Strength and Leadership Focus on the RMX 1500· Lowest TCO, Highest ROI through H.264 High Profile· Dynamic Resource Allocation & Flexible Networks· High Quality Experiences for IT and End-users· Unified Communications with Native Integration

Summary

Sales Tools and Support

Points of Contact


Polycom RMX Series Positioning

Polycom RMX Series are real-time media conference platforms designed with intelligence built-in – including

dynamic resource allocation, network flexibility and reliability and cost-effective scalability, all tightly integrated with major UC partners – connecting the most people in

the highest quality at the lowest cost.


Polycom RMX 1500 Positioning

The Polycom® Real-time Media Conferencing Platform (RMX™) 1500 is a flexible mid-range conferencing platform designed with intelligence built-in – extending the power of video, audio and content collaboration to the network edge,

including branches, small offices, remote sites, and teleworkers the world over.

6Polycom Proprietary & Confidential 6

RMX 1500 Overview

Flexible mid-range conference platform· For large organizations, a cost effective way to extend benefits of

multipoint video collaboration to the network edge· For midsize organizations, a cost effective entry to multipoint

collaboration - supports ISDN, PSTN, H.323, SIP and mobile devices.

Based on the MPMx technology

Max capacity equals one MPMx card· Up to 360 audio calls, 60 SD calls, 30 HD calls

Key Features· Same code base as RMX 2000/4000· Removable power supply· Field replaceable optional ISDN module (4 PRIs)· Supported in DMA 7000 distributed architecture


RMX 1500 Large Organization Benefits

Business Media Phone

VoIPPhone

Immersive TelePresence

Desktop Client

PersonalTelepresence

Enterprise Wireless

ConferenceRoom

ConferenceRoom

RMX 4000

Polycom CMA / DMA

RMX 2000

RMX 4000

RMX Pool of Conference Resources

RMX 1500 Cost effectively deploy

video, audio and content collaboration

to the network edge, including branches,

small offices, remote sites,

and teleworkers.


RMX Midsize Organization Benefits

Cost-effective entry to multipoint video, audio and content collaboration

Supports common standards ISDN, PSTN, H.323, SIP and mobile devices

Unified Communications worldwide – from cell phone users to video desktop and all the way to telepresence, anytime, anywhere


RMX 1500: Part of Greater Story

UC IntelligentCore


OrganizationalOrganizational

The Changing Landscape

EvolutionEvolutionEconomic Challenges

Global Competition

Efficiency Pressures

Do More With Less

Fast ROI/Lower TOC

EnablementEnablementVirtualization

Feature Rich / Easy to Use

Presence

Mobility

Video

ShiftShiftTech Savvy

Real time answers

Social Media

Virtual/Remote Workers

Environmentally Responsible

Social / CulturalSocial / CulturalTechnologyTechnology


Simplify complex networks

Reduce infrastructure costs

Integrate and interoperate multiple protocols

The Shift to Unified Communications (UC)

User Experience User Experience

ConvergenceConvergence

Real-time business communicationsAnywhere the network goesAccess with single interface

Collaboration Collaboration

EcosystemEcosystem

http://www.juniper.net/us/en/

http://www.necsphere.com/


ImmersiveImmersive

Polycom UC Solution Components

PersonalPersonal RoomRoom

ServicesServicesProfessional Services

Immersive Telepresence

Support Services

Learning Centers

InfrastructureInfrastructureUC Intelligent

Core

http://planetpolycom/sites/marketing/cm/imagelibrary/Polycom%20Images/VOICE/VVX%201500/Product/Medium%20Resolution_PowerPoint/VVX1500_Left_strong%5Bppt%5D.jpg




UC Intelligent

Core

Polycom UC Intelligent Core

Conference Phones

Desktop Client

Personal Telepresence

Business Application Phones

Room Telepresence

Immersive Telepresence

Recording and Streaming

VideoContent

Management

Digital Signage

B2B Communication

Application

DMA: BridgeVirtualization

RMX:Flexible

Conference Platforms

CMA:Management, Scheduling, Gatekeeping

http://www.polycom.com/products/voice/conferencing_solutions/index.html

http://www.polycom.com/products/telepresence_video/telepresence_solutions/room_telepresence/index.html

http://www.polycom.com/products/telepresence_video/telepresence_solutions/personal_telepresence/index.html




Unsurpassed quality of experience combining

Polycom UltimateHD™ with Lost Packet Recovery™ for high

QoS even over the Internet

Only native integration with leading UC applications and tools for wide-scale adoption and services delivery

Only solution with dynamic resource allocation and

network flexibility providing up to 3.5 times more

capacity vs. Cisco/Tandberg

Lowest total cost of ownership and fastest ROI – up to 50% less bandwidth utilization over Cisco/Tandberg

Polycom UC Intelligent Core

CMA

DMARMX

Connect the most people in the highest quality at the lowest cost


Lowest Total Cost of Ownership

Intelligent and most efficient services delivery provides the lowest total cost of ownership, fastest ROI

NEW! MPMx cards support H.264 High Profile to deliver high definition at up to 50% less bandwidthCMA

DMARMX

UC IntelligentCore


High Definition at Lower Call Speeds

Resolution / Frame Rate

H.264 Baseline Profile Call Speed

(Industry Norm Today)

H.264 High ProfileCall Speed

Only from Polycom

CIF 30fps 128 Kbps 64 Kbps

4CIF 30fps 256 Kbps 128 Kbps

4CIF 60fps 1.024 Mbps 512 Kbps

720p 30fps 1.024 Mbps 512 Kbps

720p 60fps 1.512 Mbps 832 Kbps

1080p 30fps 2.048 Mbps 1.024 Mbps

“Our research has shown that a vast majority of video calls are being done at 768 Kbps or lower, so this move by Polycom is significant. Whoever said bandwidth was free?”

– Andrew Davis, Wainhouse Research Bulletin February 22, 2010

Bandwidth ReductionUP TO 50%!


RMX 1500 Capacity with New MPMx Cards

RMX 1500 uses the new MPMx cards – same cards used in RMX 2000 and RMX 4000

Max capacity listed below – capacities start at 5 HD(720p)/10 SD/ 15CIF resources

Extends multiparty conferencing to more sites, more cost effectively – sam quality video at half the bandwidth

Resolution (CP) MPM MPM+ MPMx

Audio 200 400 360

H.261/3 CIF 40 80 60

H.263 4CIF 15 15 30 30

H.264 CIF 40 80 90 Capacity 12.5%

Standard definition 15 30 60 Capacity 100%

HD720p30 10 20 30 Capacity 50%

HD720p60\HD1080p30 10 10 15 Capacity 50%


Dynamic Resource Allocation/Network Flexibility

Allows more users to participate in conference calls (highest scalability), protects investments, reduces network complexity

CMA

DMARMX


Dynamic Allocation of Resources: Mixed Call Environment Comparison

HD HD

SDSD

HD HD

HDHD

Codian 451530 HD / 30 Audio

Resources available:

Enough resources left over for

6 calls just like this one

Only enough resources to do 4 more calls like this one

HD HD

Desktop HD

RMX has 1.5 times more

capacity

90 30 video 30 audio87848179.57877 29 video 30 audio28 video 30 audio27 video 30 audio26 video 30 audio25 video 30 audio24 video 30 audio

Resources available:

RMX 1500 (151080p/30720p/60SD/90CIF)


Competitively Positioning Codian MCUs

Higher Administrative Burden For IT

Centralized architecture increases risk of failure

No profile-based conferences

Upgrades require more boxes

Lacks Best-in-Class UC &

Telepresence Experience

Codian 4500 is not a unified bridge

Lower FPS

Limited audio features & scalability

Connects Fewer Users at Higher

CostsCodian does not dynamically

allocate resources

More boxes required

More licenses required

No H.264 High Profile network optimization

Codian does not dynamically allocate ports (resources) and is not optimized for real-world, mixed call-rate environments resulting in

higher costs and greater network complexity


Unsurpassed Quality of Experience

With RMX 1500, every call is easy to make, easy to join, and easy to manage – delivered in Polycom UltimateHD™ quality – for highest quality experience with built in audio and video enhancing technologyCMA

DMARMX

Hear best quality with Polycom Siren™ 22

See best quality with Symmetric HD1080p

Experience the extraordinary

quality of 1080p:

See and hear in crystal clear

detail


RMX

Native Integration With UC Environments, Devices, and Applications

Simplified deployment, widespread adoption, and high quality user experiences: Bring collaboration to life!!

• Immersive telepresence, desktop clients, legacy systems, 3rd party endpoints

Bridges various devices and networks with no gateways or extra “media” cards required

http://www.juniper.net/us/en/


RMX Natively Connects Users

SIP @ 256K

3rd partyH.323 EP @ 384K

HDX in H.320@ 512KVoice caller

Telepresence in H.323 @4M

• No gateways• No extra media

cards• Administrator can

monitor everyone• No one knows what

data rate, resolution or protocol anyone else is using – no one cares

• They simply connect


Polycom / TandbergMicrosoft Integration Analysis

Tandberg Polycom

Integration Strategy

• Tandberg Recommended CVI Mode (non-native): VCS-Gateway interoperability

• Individual Registration Mode (native): MCU & End-Point Integration to OCS for < 10 Users*

Native Microsoft OCS, Exchange, Active Directory integration to Polycom HDX, RMX, CMA, DMA, VMC

Calendaring Integration (End-Points & Infrastructure)

Conferencing eXtensions for Microsoft Exchange (TCX): basic Outlook scheduling through TMS

Polycom Conferencing for Outlook (PCO) integrates HDX-Calendar, Outlook-Calendar, MS MOC & CMA-D for enhanced meeting planning & end user experience

Resource Management No equivalent functionalityDMA 7000 provides load-balancing & transparent failover services in OCS-enabled environment

Resiliency & ScalabilityTandberg recommends dedicated VCS environment to avoid single-point of failure and configuration complexity*

Polycom distributed architecture better able withstand single failures, adapt, and maintain high-quality service

CAPEXTandberg recommends separate VCS environment* for CVI-mode increasing capital and license costs

No additional hardware required

Content Management (Recording and Streaming)

No Microsoft Integration Polycom VMC support for SharePoint Integration

Although Polycom & Tandberg can provide similar MS integration features; Tandberg’s recommended gateway-based strategy (CVI) is more costly, requires

more boxes, is not as resilient, and lacks best-in-class Exchange & OCS integration.

* Recommended by Tandberg Documentation


RMX 1500 Summary

Large organizations: extend multipoint video collaboration to the network edge

For midrange organizations: cost-effective entry to multipoint collaboration

Based on the MPMx technology

Max capacity equals one MPMx card

· Up to 360 audio calls, 60 SD calls, 30 HD calls

Same code base as RMX 2000/4000

Supported in DMA 7000 distributed architecture

Flexible, midrange conferencing platform with intelligence built-in


Extensive Reach and Capabilities

Polycom Global Services:Driving Investment Protection and Productivity

Full Life Cycle Support Offerings

• Providing peace of mind and access to knowledgeable and expert resources to ensure communication and collaboration excellence

Professional Services to Maximize ROI

• Delivering consistent quality for solution

deployment and end user satisfaction

• Working in conjunction with a network of strategic partners ensuring global consistency and delivery


Service Offerings for RMX MPMx

On-site Installation· Targeted for RMX 1500· Ideal for simple customer environments

Implementation· Targeted for RMX 2000 and RMX 4000· Comprehensive end to end deployment solution· Volume discount program remains in effect

Support Offerings· Elite· Premier Plus· Premier

Reminder: Maintenance contract required


Choosing the Right Configuration

RMX 1500 is a closed box

RMX 1500 comes with 2 hardware configurations· single, “MPMx-S”, with a capacity of up to 15HD/30SD/45CIF

(VRMX1505HDR, VRM1510HDR, VRM1515HDR) · double, “MPMx-D”, 30HD/60SD/90CIF (VRM1520HDR and

VRM1530HDR)· Upgrades are limited to the maximum license capacity for the

hardware at this time

Take into consideration your customers future needs when selecting the right RMX product· Consider the RMX 2000 if the company is rapidly growing

RMX 1000 may be the right choice for a very small environment with limited needs – no DMA, etc.


Key Launch Dates

Event Date

PRC “Polycom UC Intelligent Core” Launch July 15

PRC Launch Pages – RMX Q3 Updates July 15

Public Announcement (RMX 7.0, RMX 1500, MPMx cards, DMA 2.2)

July 27

RMX 1500 – shipping Aug 15


Contacts and Resources

Resources on PRC

· Polycom UC Intelligent Core CustomerBriefing & One-Pager

· Product Bulletin #1209 for RMX 1500 Pricing WW

· RMX v7.0 SE TOI

Contacts

· Contact your Polycom Channel Manager with any questions you may have

Websites – Polycom.com, Polycom Resource Center

· Polycom UC Intelligent Core sales tools

· RMX 1500 datasheet, FAQ, Customer Presentation (COMING SOON)

Polycom University Trainings

· RMX 1500 Sales Training


RMX 1500

Sales Assessment

Disclaimer: Please proceed to the on-line assessment and complete your learning experience!


Polycom 1500 – Sales Assessment

Now the you have completed the course, click the green right arrow button to advance to the test.

To start the test select “Take test for:”

Polycom RMX 1500 Sales Training

Polycom RMX 1500 Sales Training


Thank You!

polycom confidential – for internal use only rmx 1500 sales training marisa shumway, rmx product...

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