polo relaunch final

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  • 8/11/2019 Polo Relaunch Final

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  • 8/11/2019 Polo Relaunch Final

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    In the Year it Celebrates

  • 8/11/2019 Polo Relaunch Final

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    Sneak Peak.

    Improved Mint Recipe that consumers say is

    SIGNIFICANTLY BETTER at delivering FRESHESS!

    Attractive New Packaging Design, in metallized material

    improving modern image & shelf-presence

    New Rs.10 pack to cater to heavy-

    users and the large sharing occasion in

    Mints

    New POPE on Rs.5 & Rs.10

  • 8/11/2019 Polo Relaunch Final

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    Stay Tuned for

    Engaging Selling ToolsPerks for the Front

    Line!

    Items with utility that

    keep POLO Top-of-Mind

    with ASMs, SOs, DS &Merchandisers

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    Important acts

    2 5 10

    4 rings | 6.2g 11 rings | 17.16g 20 rings | 31.2g | New

    Qtly Burst

    120 x 6.2g

    Permanent

    65 x 6.2gQtly Burst

    60 x 17.16g

    Permanent

    22 x 17.16g

    Permanent

    17 x 31.2g

    Size

    Forma

    ts

    Launch

    Support

    21 + 1 UnitFREE

    16 + 1 Unit

    FREEStock for 1 Month

    RDBN (Sept)

    Ongoing

    + 5% PTS

    + DS Incentive of

    Rs.10/GB(linked to Distribution

    and Volume)

    = New

    5% PTS 5% PTS

    + DS

    Incentive

    DM

    19% 15%14%14%14%

  • 8/11/2019 Polo Relaunch Final

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    105

    Holds 1 GB (22 units) Holds 2 GBs (34 units)

    + Fresh & Exciting POPE!!!

    +

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    The Rs.10 SKU will be available in your DCs

    tomorrowstart Invoicing right away!

    in September

    2

    5