pollenizer for ateneo de manila university (10 dec 2013)
DESCRIPTION
Phil Morle (@philmorle), co-Founder & CEO of Pollenizer and voted Australia's 2013 top Founder Institute mentor, discusses how startup innovation practice can create new business models as fast as the market changes and bring a culture of entrepreneurship to your team. http://pollenizer.com/TRANSCRIPT
![Page 1: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/1.jpg)
Harder Better Stronger Faster The extreme pace of disruption and how to survive it
![Page 2: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/2.jpg)
The classifieds business
Whole industries collapsing and forming.
Where Fairfax once stood...
Phil Morle | CEO | @philmorle
Seek
Fairfax$7B > $1.5B
Carsales
![Page 3: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/3.jpg)
Disruption is accelerating
Phil Morle | CEO | @philmorle
The innovation lifecycle is getting shorter.
Innovations have a larger impact.
Time
Imp
act
![Page 4: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/4.jpg)
Music
Phil Morle | CEO | @philmorle
Humans LOVE music and as technology allows it, we engage with it the way WE want to.
Live
Radio
Vinyl
CD
iTun
es
Spotify
So
un
dcl
ou
d
Time
Imp
act
![Page 5: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/5.jpg)
TV
Phil Morle | CEO | @philmorle
Once simple to describe as “TV” is fragmenting into thousands of digital channels.
Cinem
a
Broadcast
Cable
DVD
Yo
uT
ub
e, e
tc
Time
Imp
act
![Page 6: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/6.jpg)
What is a ‘media company’ anyway?
Phil Morle | CEO | @philmorle
The whole idea of a ‘media company’ is fragmenting. Look how big Upworthy grew in 2 years but how long will it last?
![Page 7: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/7.jpg)
Insta-company
Phil Morle | CEO | @philmorle
~$40M
13 months
12x returnto angel investors
![Page 8: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/8.jpg)
Centurians: Some $100M AsiaPac startups
Phil Morle | CEO | @philmorle
![Page 9: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/9.jpg)
Big companies are emerging fast
Phil Morle | CEO | @philmorle
Facebook is only 9 years old and is worth more than $100B.
It took HP 47 years to break $1B.
![Page 10: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/10.jpg)
Companies are bigger than ever
Phil Morle | CEO | @philmorle
Big companies in less than 10 yearsSpreets in 9 months
Wow, look at the difference between News Corp and Apple!
![Page 11: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/11.jpg)
But nothing lasts forever
Phil Morle | CEO | @philmorle
![Page 12: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/12.jpg)
“I hate Facebook”
Phil Morle | CEO | @philmorle
“It’s just so boring” Business Insider - Ignition 2013 - Teen Panel
![Page 13: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/13.jpg)
Short Fuse Big Bang
Phil Morle | CEO | @philmorle
Deloitte’s study on Australia shows sectors which will have the biggest change in the shortest time.
![Page 14: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/14.jpg)
The Innovator’s Dilemma
Phil Morle | CEO | @philmorle
Clayton Christensen showed us how disruptive innovation comes from no-where to attack incumbents defending a sustaining business model.
Time
Imp
act
![Page 15: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/15.jpg)
The Innovator’s Dilemma
Phil Morle | CEO | @philmorle
As time goes on…
Entropy is faster. More companies explode through disruptive curve.
And more are failing.
It’s all happening faster
Time
Imp
act
![Page 16: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/16.jpg)
Startup Scene
Phil Morle | CEO | @philmorle
In Sydney, Australia alone.
Catalyst Count Created companies
Accelerators/Incubators 6 60+
Hackathons 20+ 200+
We’re making lots and lots of companies and 95% of them don’t survive to Series A capital raising.
![Page 17: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/17.jpg)
Fertile Conditions
Phil Morle | CEO | @philmorle
Technological changes, economic changes, cultural changes strengthen each other
![Page 18: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/18.jpg)
Technology: empowering
Phil Morle | CEO | @philmorle
We can build fast.
So much is assembling existing parts. Tools + data
We can reach lots of people
3 billion people online so far
We don’t need deep pockets
Free tools, commoditised
bandwidth, super networks
CostReachComponents
![Page 19: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/19.jpg)
Economics: growing and moving
Phil Morle | CEO | @philmorle
Half the world now online, Asia becoming the economic centre of gravity.
![Page 20: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/20.jpg)
Culture: The edge is in charge
Phil Morle | CEO | @philmorle
It is a p2p web and consumers trust each other, more than companies.
Companies don’t have the control they once had.
![Page 21: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/21.jpg)
Defending a sustaining innovation is no longer a survival strategy
Phil Morle | CEO | @philmorle
Business models are becoming temporary and fluid.
Time
Imp
act
![Page 22: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/22.jpg)
How can companies survive thrive?
Phil Morle | CEO | @philmorle
![Page 23: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/23.jpg)
1. Manufacture business models
Phil Morle | CEO | @philmorle
“21st century corporate survival requires companies to continually create a new set of businesses by inventing new business models.”
David Butler - VP Innovation and Entrepreneurship: Coca-Cola
Time
Imp
act
Startup practice can get a bunch of prototype businesses to the ‘foothills’.
![Page 24: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/24.jpg)
2. Learn. Fast
Phil Morle | CEO | @philmorle
There is no time to over-think.
Startup “Moneyball” to out-learn the competition.
Count customer interviews, hypotheses tested, hypotheses failed, mentor meetings. #learned
![Page 25: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/25.jpg)
3. Foster entrepreneurial people
Phil Morle | CEO | @philmorle
The vital last 1% through emotional labour.
![Page 26: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/26.jpg)
Pollenizer: a startup studio
We’ve learned the hard way through investing our own money into more than 20 startups.
![Page 27: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/27.jpg)
Startup science
Build Measure
Learn
Phil Morle | CEO | @philmorle
![Page 28: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/28.jpg)
Startups have created a management discipline that works
in a big company as well as a garage
Phil Morle | CEO | @philmorle
![Page 29: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/29.jpg)
A startup is a temporary state, learning what it is and who it is for
Search Execute
Startups do this Companies do this
Phil Morle | CEO | @philmorle
![Page 30: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/30.jpg)
Webvan failed to learn
● Raised $800 million and flamed out in 24 months.
● It failed to ask who it’s customer was and prove it before investing in growth.
● It failed to learn.
Phil Morle | CEO | @philmorle
![Page 31: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/31.jpg)
Color failed to learn
● Beautiful, incomplete product● No business model● $41M capital● All over in under 1 year● It failed to learn
How Color prematurely
scaled
Phil Morle | CEO | @philmorle
![Page 32: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/32.jpg)
What lean startups do
The true product of an entrepreneur is not the solution, but a working business model.
The real job of an entrepreneur is to systematically de-risk that business model over time.
Ash Maurya / Spark59
Phil Morle | CEO | @philmorle
![Page 33: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/33.jpg)
This is a helpful idea for big companies
Phil Morle | CEO | @philmorle
![Page 34: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/34.jpg)
Big companies do this...
Requirements
Build
Launch
Maintain
Design
Phil Morle | CEO | @philmorle
![Page 35: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/35.jpg)
What happens if this bit is wrong?
Requirements
Build
Launch
Maintain
Design
Phil Morle | CEO | @philmorle
![Page 36: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/36.jpg)
Startups do this...
Build Measure
Product
DataIdeas
Phil Morle | CEO | @philmorle
Learn
![Page 37: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/37.jpg)
We call it ‘validated learning’
Build Measure
Learn
Product
DataIdeas
“Startups that succeed are those that iterate enough times before running out of
resources” Eric Ries
Phil Morle | CEO | @philmorle
![Page 38: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/38.jpg)
Balancing intuition and scientific method
Phil Morle | CEO | @philmorle
![Page 39: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/39.jpg)
The startup lifecycle
The Marmer Stages
1. DiscoveryProblem Solution Fit
2. ValidationProduct Market Fit
3. EfficiencyReady to scale
Skip a stage, and the chances are your startup will fail
Phil Morle | CEO | @philmorle
![Page 40: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/40.jpg)
Evidence
Over 30,000 startups studied for patterns of success and failure
Phil Morle | CEO | @philmorle
![Page 41: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/41.jpg)
The most common cause of
failure is self destruction through premature scaling
![Page 42: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/42.jpg)
No startup that scaled prematurely reached 100,000 users
![Page 43: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/43.jpg)
Few startup that scaled prematurely reached $100,000 monthly revenue
![Page 44: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/44.jpg)
Startups that develop consistently grow 20X faster
![Page 45: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/45.jpg)
This has an impact on valuation
![Page 46: Pollenizer for Ateneo De Manila University (10 Dec 2013)](https://reader034.vdocuments.mx/reader034/viewer/2022050918/53fbb56e8d7f72e2698b4643/html5/thumbnails/46.jpg)
What’s your next move?
Phil Morle | CEO | @philmorle