polio eradication: 2013 year in review… and how you can help in 2014
DESCRIPTION
During this webinar update on Rotary's polio eradication effort, recorded on 18 February, 2014, we took a look back at the state of polio in 2013; reviewed progress made in polio-endemic countries; and discussed the impact of polio outbreaks. We also provided ideas on how your club or district can support polio eradication through fundraising (maximizing donations through the newest Gates agreement), advocating, and awareness-building.TRANSCRIPT
Polio Eradication2013 Year in Review and How You Can Help in 2014Judith Diment & John Osterlund18 February 2014
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Using the question pod
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The Global Polio Eradication Initiative: Ending Polio
• THE ROLE OF ROTARY
• ADDRESSING CHALLENGES
• RAISING AWARENESS AND FUNDS
Governments of the World
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Up to 200,000 children paralyzed annuallyby 2022
Strikes children under 5, causing
paralysis and even death
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ADDRESSING CHALLENGES: POLL
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NIGERIA
PAKISTAN
AREAS OFCONFLICT
GEOGRAPHICAL BARRIERS
POLITICAL BARRIERS
POORINFRASTRUCTURE
CHALLENGING AREAS TO REACH
AFGHANISTAN
HORN OF AFRICA
CAMEROUN
SYRIA
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ENSURING ACCESS TO CHILDREN
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REACHING MOBILE POPULATIONS – AFGHANISTAN / PAKISTAN
• Border immunization posts
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SECURITY – PROTECTING EVERYDAY HEREOS
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BROADER BENEFITS
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RAISING AWARENESS & FUNDS
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US$ 5.5B
PledgedUS$ 3.3
B
Required:
US$ 1.5 B
Confirmed
US$ 700 M
ResourcesRequirements
FINANCING THE ENDGAME PLANWe have
the technical tools, but will fail without funding
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RAISING AWARENESS
Germany
United Kingdom
USA
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TELL COMPELLING STORIES
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STORYTELLERS
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STORYTELLING STRATEGY
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ROTARIANS
• The Rotarian Magazine• Rotary Leader• Rotary News• Rotary Voices• Social Media• EPN.org• Direct messages
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TRADITIONAL MEDIA
2013 in Review:
More than 400 stories with significant, positive Rotary messaging.
Two major cover stories: TIME Magazine and New York Times
Approximately 270 national stories in outlets including The Independent, Times of India, and Korea Herald.
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TRADITIONAL MEDIA
“A lot of the progress that’s been made so far is due to the efforts of Rotary International…”
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TRADITIONAL MEDIA
“…Deepak Kapur, the chairman of Rotary International’s India National PolioPlus Committee, has been at the helm of the campaign since 2002.”
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TRADITIONAL MEDIA
“…Rotary International, which has spent $1.2 billion and led the global polio effort.”
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TRADITIONAL MEDIA
“Rotary International has been on the frontline of India’s polio eradication efforts and helps fund reconstructive surgeries at St. Stephen’s”
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TRADITIONAL MEDIA
“The club, founded in Chicago in 1905, started the global polio eradication drive in 1988...”
”Rotarians also work in places that terrify government officials.”
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TRADITIONAL MEDIA
“Rotary launched its first fundraising campaign for polio in 1985, prodding a World Health Organization resolution to eradicate the disease”
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TRADITIONAL MEDIA: MEDIA TOURS
• The Independent • AARP.org• National Geographic
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DIGITAL MEDIA: ENDPOLIONOW.ORG
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Share Your Story!endpolionow.org/stories
User Generated Content
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Resources
endpolionow.org/resources
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DIGITAL MEDIA: WORLD’S BIGGEST COMMERCIAL
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CELEBRITY AMBASSADORS
• More than100 celebrities and notables
• Hundreds of millions of social media fans/followers
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CELEBRITY AMBASSADORS
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2013 CELEBRITY ENGAGEMENT: ARCHIE PANJABI
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WORLD POLIO DAY 2013
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WORLD POLIO DAY 2013
• Viewers in 15 countries • More than 11,000 views in
just five days. • More than 1,000+ people
tweeted about World Polio Day: Make History Today
• More than 31,000 people liked, commented or shared Facebook posts about the event
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WORLD POLIO DAY 2013
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WORLD POLIO DAY 2014
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Poll
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Raising Awareness and Funds
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How to Help in 2014
• Make a personal gift to PolioPlus
• Hold a community fundraiser to support PolioPlus
• Join the World’s Biggest Commercial
• Wear your End Polio Now Pin• Talk to others about polio• Share on social media
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Web Links
• endpolionow.org/resources• polioeradication.org• shop.rotary.org• endpolionow.org/donate
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QUESTIONS
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