Poland

•Primary focus on World War II •Polish Committee of National Liberation set up in 1944 by the Communist Poles and Russians at Lublin•1980’s •Democracy

•Nuclear Family•13.7 million households•75% consists of 3 people

•Parental Roles•Birth rates

• Increased to 9.7 million from 9.3 million in 2002

•Marriage and Courtship•Single is the new trend

•Primary Education•6 years

•Secondary Education•2 to 4 years

•Higher Education• 2 million Students enrolled• 94 Public Colleges

•Literacy Rate•99.3% over the age of 15

•Religions: Catholic, Christian, Jewish•Conservative but moving in the direction of becoming more liberal •Terrorism is not an issue

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•Civil Code Law •No visible corruption problems

•Democracy state•Positive relation with the U.S. •Poland wants to see U.S. firms achieve success in the Polish market•Strong supporter of the American military and economic presence in Europe•Supports international counterterrorism efforts and NATO’s ISAF mission in Afghanistan

1) Look them in the eye and have a firm hand shake

2) Address someone by Mr. or Ms.

3) Build a strong relationship on trust

4) Very common to build relationships over food.

5) Never discuss work unless it is discussed by the other party.

6) If you are asked to a meal your host typically pays

7) Presentations should not only be factual but it should also be applicable for Poles

8) Decisions are not usually made right away, there is time made for discussion later

Total Population• 38.1 million• Decrease in population of .4%• Concentrated in the urban areas • Moving to more rural areas• Ranked 8th in Europe (30th in the world)• Birthrate: 1.28 children per female• 96% population is Polish

0-4 yrs: 1,820,0005-9 yrs: 1,787,00010-14 yrs: 2,038,00015-19 yrs: 2,529,00020-24 yrs: 2,955,00025-29 yrs: 2,266,00030-34 yrs: 3,025,00035-39 yrs: 2,634,00040-44 yrs: 2,328,00045-49 yrs: 2,524,00050-54 yrs: 2,990,00055-59 yrs: 2,807,00060-64 yrs: 2,123,00065-69 yrs: 1,373,00070-74 yrs: 1,356,00075-79 yrs: 1,133,00080+ yrs: 1,242,000

• Income per capita

• Average income per household

• Distribution of wealth

Communication Types

• Telephones

• Mobile phones

• Computers

• Internet

• Radios

• Newspapers and Magazines

• Cable and satellite television

• Automobiles

• Airports

• Technology research and development hub for most of Central and Eastern Europe

• Multinational companies holding their research and development centres in Poland

Poland has the largest broadcasting

market in Eastern and Central Europe

Main Forms Of Media

•Television•Radio•Magazines and Journals•Internet

•Polish radio reaches over half of the population•20 million internet users/52% of the population

0

10

20

30

40

Telephone Internet Radio Television

Number of Users (in millions)

Number of Users (in millions)

Retailers• Employ about 1.35 million workers

• 200 hypermarkets

• 2,500 supermarkets

• Supermarket expansion in medium-sized cities

• Fast development of discount chains

• International chains spread into medium and small towns

Wholesale Middlemen•Products distributed through wholesalers

• Roads/ Expressways

• Railways

Airports Sea Ports

• Labor force

• Employer-employee relations

• Worker participation

• Salaries and benefits

• Total GDP

• Historical totals

0

100000

200000

300000

400000

500000

600000

2003 2004 2005 2006 2007 2008

Total GDP (US$ millions)

Total GDP (US$ millions)

•GDP growth rates

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

2003 2004 2005 2006 2007 2008

Total GDP Growth (%)

Total GDP Growth (%)

• Primary industries

• Portions of GDP

• Public vs. Private

% of GDP

Agriculture

Mining

Manufacturing

Energy

construction

Transportation

other

• Investment rates

• Investment sectors

• Effect on GDP

0

20000

40000

60000

80000

2003 2004 2005 2006 2007 2008

Foreign investment (PLN)

Foreign investment (PLN)

• Exports• Imports• Balance of payments• Trends

0

50000

100000

150000

200000

250000

2003 2004 2005 2006 2007 2008

Exports (US$ in millions)

Imports (US$ in millions)

% of exports

Europe

Aisa-Pacific

Africa & Middle East

North America

Latin America

Australia

% of imports

Europe

Aisa-Pacific

Africa & Middle East

North America

Latin America

• Current/ historical rates

• Exchange rate effects

0

1

2

3

4

2003 2004 2005 2006 2007 2008 2009

Exchange rate (into dollars)

Exchange rate (into dollars)

• Inflation rate

• Effects of inflation

• Dealing with inflation

0

2

4

6

2003 2004 2005 2006 2007 2008

Inflation rates (%)

Inflation rates (%)