TheThe

ExperienceExperience

EconomyEconomy

TheThe

BirthdayBirthday

ExperienceExperience

American Economic Timeline

Commodities

• Raised, Mined, Harvested

• Animal, Mineral, Vegetable

• Raw, Fungible Offerings

The Agricultural Economy

Goods

• Tangible offerings manufactured from

commodities

The Industrial Economy

Services

• Intangible activities delivered on behalf of

individual customers

The Service Economy

Experiences

• Memorable events that engage individuals in

an inherently personal way

The Experience Economy

MakeMake

GoodsGoods

CommoditiesCommodities

ExtractExtract

DeliverDeliver

ServicesServices

StageStage

ExperiencesExperiences

Progression of Economic ValueProgression of Economic Value

Natural stuffNatural stuff

Tangible thingsTangible things

Intangible activitiesIntangible activities

Memorable eventsMemorable events

Agrarian EconomyAgrarian Economy

Industrial EconomyIndustrial Economy

Service EconomyService Economy

Experience EconomyExperience Economy

Experiences are staged events whose value lies in engaging individuals in a personal way.

In the Experience Economy

Work is Theatreand

Every Business is a Stage