podcasting: what is it and should i do it?
DESCRIPTION
Presentation by Kristin Sundin Brandt and Erin Martin Kane at SheStreams 2011.TRANSCRIPT
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PodcastingWhat is it and should I do it?
Presented by
Kristin Sundin Brandt & Erin Martin Kane
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About Podcasts
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About Podcasts
Active social networkersFacebook - 66% vs 41%
Edison Research - The Current State Of Podcasting 2010
27% of Americans have listened to a podcast = Approximately 70 million
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About Podcasts
Edison Research - The Current State Of Podcasting 2010
Consumers continue to prefer consuming content at their desktop• 71% audio• 83% video
32% found through iTunes
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About Podcasts
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Should You Podcast?
Why?
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What?
Should You Podcast?
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How?
Should You Podcast?
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Still want to podcast?
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Hosts
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Time
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Audio or Video
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Post or No Post
MusicSponsor
VoicemailIntroBreak
InterviewBreak
Wrap upMusic
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Equipment
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Equipment
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Equipment
GarageBandAudio Hijack Pro
LevalatorSkypeiChatLibsyn
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Advertising/Sponsorships
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Advertising/Sponsorships
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Advertising/Sponsorships
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Advertising/Sponsorships
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Events
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Thank you!
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