Podcasting& video on the web

thierry@thierryweber.com

skype: weberstationmybloglog: thierryweberflickr: thierryjamesweberfacebook: Thierry Weber

...

your needs &goals

5 points

Podcasting• Definition

• History

• Principe

• Advantages

• Interests for you,for your customers

• Samples

• Next step

Podcasting definition

• iPod + Broadcasting = Podcasting

• Podcasting is similar in nature to RSS, which allows subscribers to subscribe to a set of feeds to view syndicated Web site content. With podcasting however, you have a set of subscriptions that are checked regularly for updates and instead of reading the feeds on your computer screen, you listen to the new content on on your iPod (or like device).

• The format used for podcasting is RSS 2.0 with enclosures. The podcasting enclosures refer to all binary (non-text) downloads. You can read the text description of the enclosure before downloading the item to view.

History• Curry's show, The Daily Source Code, was the first ever podcast. It

began last August 2005 as a proof of concept for iPodder.

• Curry's original idea was to start that party by adding video clips to his blog. But he changed his mind after attending Blogger­Con in 2001. There blog guru and RSS author Dave Winer convinced Curry that what people really want is the ability to "take the Internet away with you and listen to it on headphones."

• Since Curry launched his show, nearly 500,000 people have downloaded iPodder, and the number of available shows has gone from zero to more than 2,000. (november 2006)

• And iTunes is arrived!

Glossary : RSS

• Short for RDF Site Summary or Rich Site Summary, an XML format for syndicating Web content. A Web site that wants to allow other sites to publish some of its content creates an RSS document and registers the document with an RSS publisher. A user that can read RSS-distributed content can use the content on a different site. Syndicated content includes such data as news feeds, events listings, news stories, headlines, project updates, excerpts from discussion forums or even corporate information.

• RSS was originally developed by Netscape.

Glossary : RSS file

Glossary : Blog

• (n.) Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.

• Other forms: Blogger (a person who blogs).

Advantages • "Take Away" radio/TV station

• Multi purpose

• RSS for Really Simple System ! (really simple syndication)

• Not expensive

• Very precise statistics of audience

• Unlimited applications

• One of the most important step of Internet

• You can do it too!

Interests for you, for your customers • "New" media, cross

media

• Audio & Video version

• Audience & stats

• Rhythm (you decide) & quick reactivity

• Unlimited applications

• Ad trough audio files, video files, rss feeds

• Really precise segmentation

Sample of use

How it works

Sample of use

How it works

Some examples

Next Step !

Produce your own Podcast Show!

The tool: wordpressData base

the contentsPages (& layout)

the box

•Your articles•Your texts•Comments•Links•Audio & video•etc

•php code•html•Graphical elements•Plugins

The Website (blog) with all possibilities

Some wordpress Plugin

• Feedburner

• Anti spam

• Podpress

• Pictures via Flickr

• Videos

be visible, create!

• tags

• references

• google

• relevance

• audience

• interactivity with comments (in & out)

Feed-back

thank you & see you soon