PodcastingPodcasting

Betsy AokiBetsy AokiProgram ManagerProgram ManagerMicrosoft Australia Developer Evangelism TeamMicrosoft Australia Developer Evangelism Team

Cabana B

AgendaAgenda

What is a podcast?What is a podcast?

How do I get one?How do I get one?

Why listen to a podcast?Why listen to a podcast?

How do I make one and why?How do I make one and why?

Whither podcasting?Whither podcasting?

Podcasting Podcasting

Definitions vary – some people favor Definitions vary – some people favor only certain types of multimedia files only certain types of multimedia files (audio vs. video) as true “podcasts”(audio vs. video) as true “podcasts”

While Apple has made iTunes a While Apple has made iTunes a platform for collecting and subscribing platform for collecting and subscribing to media files, you don’t need an iPod to media files, you don’t need an iPod to do itto do it

Essentially – if you can subscribe via Essentially – if you can subscribe via RSS to download these files, is RSS to download these files, is podcasting for this discussionpodcasting for this discussion

What’s InvolvedWhat’s Involved

A Web site that serves up tyour A Web site that serves up tyour multimedia files (streaming or multimedia files (streaming or download)download)

““Podcatcher” software – ipodder, Podcatcher” software – ipodder, nimiq, iTunes – anything that nimiq, iTunes – anything that recognizes RSS enclosures and will recognizes RSS enclosures and will download the filedownload the file

Media player software – that is, having Media player software – that is, having on your desktop the ability to play on your desktop the ability to play audio or video files once downloadedaudio or video files once downloaded

Web site exampleWeb site example

(From the makers of Acid a sound authoring program)(From the makers of Acid a sound authoring program)

Media Player SoftwareMedia Player Software

Podcatcher Download ExamplePodcatcher Download Example

Ipodder, a multiple platform podcatcher softwareIpodder, a multiple platform podcatcher software

Channel 9 – Video Blogging ExampleChannel 9 – Video Blogging Example

How do people find podcasts?How do people find podcasts?

Web search enginesWeb search engines

Blogs (podcasting is very strongly Blogs (podcasting is very strongly linked to bloggers)linked to bloggers)

Podcast directory sitesPodcast directory sites

A podcatcher software itself might refer A podcatcher software itself might refer you to an online repository (ipodder you to an online repository (ipodder does)does)

Internet Radio – the old wayInternet Radio – the old way

Have to be there to play the electronica, can’t multi-task easilyHave to be there to play the electronica, can’t multi-task easily

Subscriber driven podcast siteSubscriber driven podcast site

Why do your customers want Why do your customers want podcasts?podcasts?

Keep up with intriniscally audio-visual Keep up with intriniscally audio-visual info (latest mixes from DJs, news from info (latest mixes from DJs, news from NPR, political commentary) on portable NPR, political commentary) on portable media devicesmedia devices

Audio /video blogging –podcasting Audio /video blogging –podcasting gives a blog a new dimension when it gives a blog a new dimension when it can be listened to on a phone, or watch can be listened to on a phone, or watch its demosits demos

Like all new sexy things – a fad that Like all new sexy things – a fad that eats up bandwidth, appeals to techieseats up bandwidth, appeals to techies

Making a podcastMaking a podcast

Need a recording setup for audio or AV Need a recording setup for audio or AV filesfiles

Need an editing setup – for sound/AV Need an editing setup – for sound/AV quality and to get files into the smallest quality and to get files into the smallest formatformat

Need tweak your RSS file to support Need tweak your RSS file to support enclosures – some blog software does, enclosures – some blog software does, and some doesn’t and some doesn’t

Need promotional mechanismNeed promotional mechanism

RSS Enclosure from AcidPlanet.comRSS Enclosure from AcidPlanet.com

Why Podcast your infoWhy Podcast your info

Captures early technical adoptersCaptures early technical adopters

Convenient format for mobile devices, Convenient format for mobile devices, PDAsPDAs

Yet another way to reach your Yet another way to reach your customercustomer

Leverages presentation possibilities Leverages presentation possibilities not found in text blogsnot found in text blogs

Rocketboom and Channel 9Rocketboom and Channel 9

Rocketboom creator recently Rocketboom creator recently interviewed as saying it costs him $25 a interviewed as saying it costs him $25 a day to produceday to produce

Could make over half million dollars a Could make over half million dollars a year if he put an ad in ityear if he put an ad in it

Channel 9 invested in low-end video Channel 9 invested in low-end video equipment, gave up on everything but equipment, gave up on everything but the microphones on the camerasthe microphones on the cameras

Channel 9 customers love the fact it’s Channel 9 customers love the fact it’s “real” and obviously real“real” and obviously real

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