podcasting austin (pdf)
TRANSCRIPT
Podcasting.
The ultimate ‘how‐to’… and how ‘not’ to.
Podcasting.
Twitter me: mcateeeSlides:
Sean’s deliverables for today…
(PowerPoint)
The U.S. podcast audience hit 18.5 million in 2007 and is on track to increase 251 percent to 65 million in 2012…
eMarketer News Release – 02/2008
What will the end product (podcast) look like?
Podcasting…in plain English.
GOAL:Use delivery mediums(s) familiar to your users.
iTunes
Juice Receiver
Podcasting…a closer look.
Production Marketing
Production
CAPTUREAUDIO
EDITAUDIO
PUBLISH
ProductionCapture Audio
AUDIO MIXER DIGITAL RECORDER(i.e. M‐Audio Microtrac II)
ProductionEdit Audio
ProductionEdit Audio
Always edit your audio.
ProductionEdit Audio
Freebies:
WavePad /MixPad Sound Editorwww.nch.com.au/wavepad
GarageBand II www.apple.com/ilife/garageband
Audacityhttp://audacity.sourceforge.net
Sony Sound Forge Audio Studio (not free)www.sonycreativesoftware.com
ProductionPublish Audio
Feeds? XML? Huh?
ProductionPublish Audio
ProductionPublish Audio
ProductionPublish Audio
ProductionPublish Audio
Don’t get caught up trying to makeyour own Control File. XML is great and all, but take the easyway out for goodness sake!
ProductionPublish Audio
Production Marketing
Marketing
Keep the audio delivery lingo straight! Podcasting, streaming,and downloading are all paths tosame content.
MarketingMP3 - Streaming
http://flash‐mp3‐player.net
MarketingMP3 - Downloading
Accessibility is key. Remove barriers everywhere possible.
Marketing
Marketing
Educate your users. FAQ’s, podcast descriptions, and instructions are vital to a good user experience.
Marketing
Offer multiple paths to the content.
Marketing
Look to other churches for best practices.
Extras….posing to iTunes
Look to other churchesfor best practices.
Questions?