POD & Publishing

A Global Overview

Robert Fletcher, Chairman

Publish On Demand Global

Strategic Book Publishing & Rights Agency

Author Marketing Ideas

Goal of Presentation

* Explain how POD fits into a digital publishing strategy.

* Explain the basics and mechanics of the POD-publishing work flow.

Robert Fletcher….

• Chemical Engineer – Entrepreneur since 1984

• Not from book industry – spot new trends and new ways of business.

• “Born Digital” everything we do is digital, POD, etc.

• 5000 self-published authors now and adding approx. 20 titles per week, with about 50 full time people (100 part time).

• Digital aggregator – Building IPN-POD “Independent Publishing

Network for POD”. Asia focus.

• Consultant

POD & Publishing Facts

• Currently the Western POD-publishing industry is producing about 400,000 titles annually.

• Average number of sales per author is 300 books.

• According to Ingram/LSI - Average print run is less than 5 books (1.6 books per title to be exact).

• Are you ready for true POD?

“C-Level”: Buy, Build, Partner?

• For the owners and managers: – If you choose to get into the POD-publishing

business, will you build the company, buy a company, or partner with a company?

– Do I feel you can amortize/pay off POD printing equipment? Yes, especially in Asia. You have at least 10 years growth.

• You have distinct labor advantages. This is a global business.

POD-publishing AsiaIt’s here now:

The largest POD-publishing company: Penguin buys Author Solutions and opens in India and Singapore.

About Author Solutions, LLC:  Author Solutions, LLC, is a Penguin Random House company … and helped nearly 180,000 authors self-publish, promote and bring to market more than 225,000 new titles.

Author Solutions’ global reach includes imprints developed specifically for authors in Australia, New Zealand, the United Kingdom, Singapore and India.

POD-publishing in AsiaChina- Slow start,

picking up speed.- POD coming

online

India- Big opportunity- Penguin

Philippines- Starting

Indonesia- Large Population

Malaysia- Growing

Japan- DNP is testing

Taiwan- POD is there- Self-pub on the

way

Korea- POD is there- Self-pub on the

way.

Singapore & NZ- Penguin

Opportunities: In-Country Printing

• Penguin / Author Solutions – are you calling on them for In-country printing?

• Are you calling on me and others like me? – We all have problems with shipping costs.– We all have authors in your country

• Are you calling on your bookstores for English language POD for them?

Global VisionIndependent POD Printing Network

Questions - Comments?

Robert@PublishOnDemandGlobal.com