pocket guide - financial brand forum ... maximizing marketing automation tools to accelerate growth

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  • POCKET GUIDE

    SPONSORED BY

  • CAESARS PALACE HOTEL & RESORT

    Dinner Reservations (702) 731-7731 Main Hotel Phone (702) 731-7110 Qua Baths & Spa (866) 782-0655 Concierge 9 am to 9 pm (702) 731-7266 FedEx Business Center on Casino Level (702) 650-0462

    Sunday • April 14th 12:00 pm to 7:00 pm Monday • April 15th 7:00 am to 7:00 pm Tuesday • April 16th 7:00 am to 7:00 pm Wednesday • April 17th 7:00 am to 4:00 pm

    FORUM 2019 REGISTRATION + INFO DESK Located in the Milano Ballroom foyer on the Promenade Level of Caesars Conference Center

    FORUM 2019 ATTENDEE CONCIERGE Call or text the Attendee Concierge at (206) 661-5070, or email us at info@financialbrandforum.com.

    WIFI NETWORK Network: Caesars_Resorts Simply enter your email and enjoy free WiFi all day!

    FORUM 2019 HASHTAG Use #fbforum when sharing the Forum in social media channels.

    DOWNLOAD THE FORUM 2019 MOBILE APP iOS users can download the mobile app in the Apple Store: bit.ly/fbforum19 Sponsored by Alkami

    FORUM 2019 DIGITAL TOOLBOX Pick yours up at booth #105 Sponsored by StrategyCorps

  • FORUM 2019 MOBILE APP Build your own personalized agenda, download presentations and rate speakers. Network with attendees, create connections and interact in the app’s activity feed. Includes maps, a list of restaurants at Caesars Palace, and information about sponsors and solution providers.

    Review session descriptions and build your own personal agenda to receive reminders about the sessions you want to attend.

    Join the conversation! See what others are saying and leave your own comments. It’s like a private social media channel for Forum 2019 attendees.

    Nearly all of the 2,000 people attending the Forum 2019 will be using the mobile app. You can use the app to fi nd peers and network with your fellow attendees.

    SPONSORED BY

    INTERACTIVE AGENDA

    ACTIVITY FEED

    NETWORK WITH PEERS

  • AT-A-GLANCE AGENDA

    7:30 am Complimentary Luggage Storage until 4:00 pm

    7:30 am Breakfast + Espresso

    7:30 am Power Breakfast Sessions

    9:00 am Featured Keynote: Jason Silva

    10:00 am Speaker: Jim Marous

    11:30 am Networking Luncheon

    11:45 am Lunch+Learn Sessions*

    1:00 pm 7-in-7 Presentations

    2:00 pm Closing Celebrity Keynote: Barbara Corcoran

    9:00 am Exhibitor Move-in

    12:00 pm Registration Desk Open

    5:30 pm Opening Night Reception in the Exhibit Hall

    MONDAY, APRIL 15TH 7:30 am Breakfast + Espresso

    9:00 am Opening Keynote: Gary Vaynerchuk

    10:30 am Concurrent Sessions and Live Demos

    10:35 am Zappos Culture Tour*

    11:30 am Networking Luncheon

    11:45 am Lunch+Learn Sessions*

    12:30 pm Zappos Culture Tour*

    1:00 pm Concurrent Sessions and Live Demos

    2:00 pm Concurrent Sessions and Live Demos

    3:00 pm Concurrent Sessions and Live Demos

    4:00 pm Forum X: Strategic Leadership

    5:00 pm Attendee Networking Reception (open bar until 6:30pm)

    TUESDAY, APRIL 16TH 7:30 am Breakfast + Espresso

    7:30 am Power Breakfast Sessions

    9:00 am Forum University

    10:30 am Concurrent Sessions and Live Demos

    10:35 am Zappos Culture Tour*

    11:30 am Networking Luncheon

    11:45 am Lunch+Learn Sessions*

    12:30 pm Zappos Culture Tour*

    1:00 pm Concurrent Sessions and Live Demos

    2:00 pm Concurrent Sessions and Live Demos

    3:00 pm Concurrent Sessions and Live Demos

    4:00 pm Forum X: Lessons From The C-Suite

    5:00 pm Attendee Networking Reception (open bar until 6:30pm)

    WEDNESDAY, APRIL 17TH

    SUNDAY, APRIL 14TH

    * Space is limited, RSVP required. For Zappos availability, stop by the Forum registration desk. For Lunch+Learns, visit the sponsor’s booth.

  • The FORUM 2019 is located on the Promenade Level accessible from the Palace Tower elevators.

    FOUNTAINS

    ROMAN PLAZA

    POOLS

    PARKING

    TO FORUM SHOPS

    SPORTS BOOK

    OMNIA

    FORUM CASINO

    PALACE CASINO

    STATUE OF

    DAVID

    HIGH LIMIT SLOTS

    HIGH LIMIT

    CLEOPATRA’S BARGE

    LOBBY BAR

    RIDESHARE PICK-UP

    ABSINTHE

    TAXI STAND BELL DESK

    POKER ROOM

    COLOSSEUM

    PEDESTRIAN BRIDGE OVER FLAMINGO ROAD

    PE D

    ES TR

    IA N

    B R

    ID G

    E O

    VE R

    S TR

    IP

    FLAMINGO ROAD LA

    S V

    EG A

    S ST

    R IP

    ELEVATORS

    RESTAURANTS

    KEY FORUM LOCATIONS

    PALACE TOWER

    OCTAVIUS TOWER

    FORUM TOWER

    JULIUS TOWER

    AUGUSTUS TOWER

    NOBU HOTEL APPIAN WAY SHOPS

    MONTECRISTO CIGAR BAR

    ALTO

    BARS & LOUNGES

    VISTA

    LOBBY BAR

    FOOD COURT

    GORDON RAMSAY

    PUB & GRILL

    GIADA

    NOBU

    MR CHOW RAO’S

    MESA GRILL

    OLD HOMESTEAD

    BEIJING NOODLE

    NO.9

    BACCHANAL BUFFET

    SNACKS

    CAFÈ AMERICANO

    GUY SAVOY

    SEARSUCKER

    BRIOCHE BY GUY SAVOY

    HELL’S KITCHEN

    CONFERENCE CENTER

    BUSINESS CENTER

    FRONT DESK

    CONCIERGE

    VALET

    BUS LOADING

    ESCALATOR TO FORUM

    RESTROOMS

    CAESARS PALACE PROPERTY

    #fbforum

  • CONFERENCE CENTER

    MEN

    WOMEN FORUM 2019

    REGISTRATION DESK

    PROMENADE LEVEL

    JULIUS LEVEL

    EXHIBIT CHECK-IN

    SNACK STATION

    TOUR MEET UP

    MEN

    WOMEN

    U M

    B R

    IA B

    A LL

    R O

    O M

    T U

    S C

    A N

    Y B

    A LL

    R O

    O M

    MILANO BALLROOM BREAKOUTS

    MILANO BALLROOM ROOMS 7+8 BREAKOUTS

    NEOPOLITAN ROOMS 3+4 BREAKOUTS

    NEOPOLITAN ROOMS 1+2

    DEMO THEATER

    MILANO BALLROOM ROOMS 3+4 BREAKOUTS

    VERONA ROOM

    OCTAVIUS BALLROOM EXHIBIT HALL

    MEN

    WOMEN

    MEN

    WOMEN

    AB R

    U ZZ

    I B

    O AR

    D R

    O O

    M C

    AL AB

    R IA

    B O

    AR D

    R O

    O M

    MEN

    WOMEN

    C AM

    PA N

    IA B

    O AR

    D R

    O O

    M

    ESCALATORS DOWN TO CASINO LEVEL

    ESCALATOR UP TO PROMENADE LEVEL

    ESCALATOR DOWN TO JULIUS LEVEL

    = KIOSK

    JULIUS BALLROOM

    GENERAL SESSION

    JULIUS ROOMS 1+3

    POWER BREAKFAST

    LUNCH AND

    LEARN

    JULIUS ROOMS 5+6

    POWER BREAKFAST

    LUNCH AND

    LEARN

    JULIUS ROOMS 7+9

    POWER BREAKFAST LUNCH AND LEARN

    JULIUS ROOMS 14+16

    POWER BREAKFAST LUNCH AND LEARN

    ENTRANCE

    ENTRANCE

    PALACE TOWER ELEVATORS

  • 7:00 AM - 7:00 PM

    7:30 AM - 9:00 AM

    9:00 AM - 10:15 AM

    FORUM 2019 REGISTRATION & INFO DESK OPEN Location: Milano Ballroom foyer on the Promenade Level

    NETWORKING BREAKFAST & COMPLIMENTARY ESPRESSO Location: Octavius Ballroom on the main conference level

    OPENING KEYNOTE SPEAKER: GARY VAYNERCHUK Location: Main stage in the Julius Ballroom

    Global marketing expert, social media rockstar, serial entrepreneur, and one of the most sought- after public speakers alive today. Gary will tell you how financial marketers must rethink their strategy in a world where everything has moved online.

    MONDAY, APRIL 15TH

    #fbforum

    15

    10:30 AM - 11:30 AM

    CONCURRENT BREAKOUT SESSIONS 13 Surprising New Ways to Make Your Acquisition Marketing Campaigns Deliver More Location: Main stage in the

    Julius Ballroom

    Reinventing Retail Financial Products to Beat the Megabanks Location: Milano Ballroom

    The CX Revolution & The New Rules of Digital Marketing Location: Milano Ballroom

    (Rooms 3+4)

    Cultivating Smart Data to Enrich Relationships: Leveraging Next-Generation MCIF Platforms Location: Milano Ballroom

    (Rooms 7+8)

    Incorporating Simple Digital Strategies for Robust, Integrated Marketing Campaigns Location: Neopolitan (Rooms 3+4)

    10:30 AM - 11:30 AM

    LIVE DEMOS: INTERACTIVE INNOVATIONS: IMPROVING ENGAGEMENT AND COMMUNICATIONS Location: Forum 2019 Demo Theater in Neopolitan 1+2

    Mobile Video Banking from POPi/o Marketing Operations Software For Creative Compliance

  • 1:00 PM - 2:00 PM

    LIVE DEMOS: DEPOSIT & RELATIONSHIP GROWTH TOOLS Location: Forum 2019 Demo Theater in Neopolitan 1+2 Emerging Deposit Wars: Building a Winning Strategy

    Growth Through Digital Dialogue

    10:35 AM

    12:30 PM

    11:30 AM - 1:00 PM

    11:45 AM - 12:45 PM

    LUNCH & LEARN SESSIONS Limited seating by invitation only. RSVP required — check with sponsor.

    What To Do About Your Embarrassing Branches Location: Julius Ballroom

    (Rooms 1+3)

    Financial Services Websites: ‘Pretty’ Isn’t Enough Location: Julius Ballroom

    (Rooms 5+6)

    How to Connect What You Collect: Empowering Omnichannel MarTech to Solve for Customer Engagement Across Multiple Channels Location: Julius Ballroom

    (Rooms 7+9)

    The Three I’s of Financial Marketing: Integration, Intelligence & Innovation Location: Julius Ballroom

    (Rooms 14+16)

    ZAPPOS COMP