Brian Barth1.28.17

an accurate, easy to ready art history educational app for students.

Pocket Art

Visual art students need an educational app that explores an artists interesting history that is modeled after a middle and high schools curriculum.

Defining the Problem

“When I view art it’s an immersive experience.”

“I like getting specific information for my immediate need.”

“I’m overwhelmed with other art apps and how the content is provided to me.”

Interviews

Easy to Read

A convient way

Enjoy the feeling

information in bite sized chunks

to visit a museum while getting credit towards a class.

of created their own art.

Want a digital platform for easy learning

Creates Art Want to visit museums for credit.

Wants easy to read information in bit sized chunks

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80%

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Findings at a glance

People generally like art and history. They

have all created “art” even thought they

might not think it wasn’t art at the time.

They all seemed to say a similar things; art

and history are the paring of the visual and

historical aspects of learning. “Art and history are the paring of the visual and historical aspects of learning.”

Key points from the findings

Key points from the findings

There is to much information and no

an easy way for students to synthesize

the data the are learning in class.

“I need a convenient was to have information deliv-ered that is easy to read, accurate, and factual.”

I’m looking for an inexpensive way to continue learning about art and art history, but want this information provided on a platform that is quick, accurate and easy to read.

HOW CAN STUDENTS LEARN THE PLAIN LANGUAGE VERSION ABOUT ART AND ART HISTORY?

Redefining the Problem

Most apps are overloaded with unnecessary information that isn’t geared to a learn-ing curriculum and focused on providing the user with an overwhelming experience.

Competitive Analysis

Mobile app Plain Language Images with text Curriculum Specific Assoicated Cost

Art Enthusiast

Occupation Highschool student Location Washington, DC

Primary GoalI need quick, accurate information that is easy to read on my mobile phone, and I want to be able to immerse myself in the online learning experience.

Tech Savvy

Desired learning Platforms

Frustrations• Not having accurate information• I have to click too many links to reach the infor-

mation I’m looking for.• To much information to sift through and not be-

ing able to synthesize the data for my particular needs and convince.

Needs• I want smaller, esily digestible pieces of art and

art history. • As a mobile user, I want the website to display

properly on my phone so that I can read it.• I would like to see at least 3 images realted to the

artist being researched.

John Tate

Age: 16

Smart Phone – Friendly Experience

Accurate and Factual bite sized pieces of information

Immersive Experience

Sharing on Social media

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Lowimportance

Lowimportance

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Lowimportance

“I need an app that will be accurate, factaul, and in plain language, so I can focus on learning.”

Expert

Digital devices usedSmartphone

User Flow

Card Sort and Site Map

FindingsThe results were a bit different than my site map but user’s still produced groupings similar to my hypothesis.

Paper Prototyping

Paper PrototypingFEEDBACK

Ease of useUsers found ease of use with the flow of the pages.

Added NavigationNeeded a way to navigate to the home page.

Required Search FunctionWanted a search option that would be suggestive.

Wire Frame #1

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—Name

Start

Atrist

Terms

Museums

Art Mediums

Art Styles

Joseph AlbersOne est, officip sundese dignis es re velia audi

conIqui aspit, si accabor.

ContemporariesOne est, officip, sundese dignis es

StyleOne est, officip, sundese dignis es

Joseph AlbersOne est, officip sundese dignis es re velia audi

conIqui aspit, si accabor.

ContemporariesOne est, officip, sundese dignis es

StyleOne est, officip, sundese dignis es

Artist

Terms

Museums

Art Mediums

Art Styles

Joseph AlbersOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.

Thomas AnshutzOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.

Diane ArbusOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.

Giuesppe ArcimboldoOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.

Jean ArpOne est, officip sundese dignis es re velia audi conIqui aspit, si accabor.

Landing Page1. Rotating image with artist quote.2. Start button

Home Page1. Main Category button

Artist Page1. Artist in alpha order

Specific Artist Page1. Artist Bio2. 3 images related to artist being taught3. Links to their contemporaries4. Links to their Style practiced

Menu option1. Repeats images and links from home page

1

2

1

1 11

2

3

4

WireframingFEEDBACK Ease of use

Very similar to the paper prototype, users found it easy of use.

Back ButtonTesters didn’t like not having an option to navigate back to the previous page.

Better use of linksThroughout every page, testers wanted a home button.

Location optionOn the artist pages, testers wanted to have links to a Goo-gle map where they could see the art.

HIGH FIDELITYWireframing

Tester’s were pleased with the layout, and navigation from page-to-to.

Main point, was to ensure users had convenient access to home page, menu, and search buttons.

HIGH FIDELITYWireframing

Don’t make assumptions for a solution based on your personal experiences.

The original idea evolves MANY TIMES with MANY ITERATIONS throughout the process.

TEST, TEST, TEST early and often. Ensure you don’t help tester’s through the process.

Lessons Learned

Thank You!https://invis.io/5GA7TEL9V#/216388945_Prototyping2