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Joe Smithdesigner, developer

Download this presentation fromslideshare.net/artdudejoe/

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What Do You Do?

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Your website is the secondbest representation

of your business

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Good Website Structure

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Good Website StructureGood Content

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Good Website StructureGood Content

Reach Out

facebook Twitter

Google+

YouTube

LinkedIn

Yelp!

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TagsParts

Content

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Page Parts

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Page PartsURL

Uniform Resource Locator

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Page Parts

Apparent TitleURL

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Page Parts

Apparent TitleURL

<h1>PROJECTS</h1>

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Page Parts

Apparent TitleReadable Text

URL

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Page Parts

Apparent TitleReadable TextButton Title

URL

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Page Parts

Apparent TitleReadable TextButton TitleMeta Title

URL

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Page Parts

Apparent TitleReadable TextButton TitleMeta TitleMeta Description

URL

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Google & Page Parts

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Content is King

Search

Re-usable

Search

Relatable

Search

Sticky

Search

Followable

Why?

Search

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Your Current ContentTake a web inventory

Apparent Title

Button Title

Meta Title

Meta Description

Text content

ImagesFormsGraphics

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Weed OutRedundantOut-of-date

TrivialUnclear

Inaccurate

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Other Sources of ContentYour Locations

Hours of OperationPractitioners

Media MentionsProducts Sold

Acupuncture Education

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Up Town

West Hills

South Gate

John

Jane

Julie

Taxonomy

Locations PeopleEducation

Home

Who

What

How

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Content Management Systems

UsesOrganize your content

Update content at any timeEdit meta tags for search engine bait

Add custom content like images and video

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Content Management Systems

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Custom CMS

Flexible designComplete integration

Simpler usability

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The Goal

The goal is to have a website with deep, relevant content. And to continuously add to it.

Because real people like deep relevant content.And so does google.

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Social MediaGather Followers

Expert Tips

News

Specials

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Social MediaConversation with Customers

Conversation Starters

Encourage Responses

Respond

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Social MediaOutlets

facebook Twitter Google+ YouTube LinkedIn Yelp! foursquare

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Social Media

Facebook

Create local business page(s)Enter your location

Give reasons why to likeUpdate status weekly

Link to it from your websiteCreate a “Like Me” landing page

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Twitter

Social Media

Get an accountBrand your page

Follow related people and businessesTweet 4 times a week

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Google+

Social Media

Make a business pageEnter location(s)

Register locations with Google MapsAdd people to your circles

Post weekly updates (same as FB)

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Social Media

Add your location to all of theseEnter descriptions

Upload photosRespond to comments

facebook GoogleMaps Yelp! foursquare

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